Dan Day Articles
Think of Your Brand as an Orange - Click To Read Article
Customers can't judge a brand by its marketing-generated cover, so don't mistake that for your brand. Your people are your brand.
Kovacevich, 167,500 others guide Wells Fargo through the crisis - Click To Read Article
Why is it the only major bank that's thriving through the chaos? Employees and their relationships with customers.
Best Buy Employees Deliver a Strong Brand. So Can You. - Click To Read Article
"It's not about the stuff. It's about the people."
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