Lisa Steingold Articles
Brand equity vs value - Click To Read Article
In light of recent major financial brands going 'belly up' in more ways than one, brand value is taking on a whole new light!
Sustainability; a key issue in marketing - Click To Read Article
Corporate social investment has long been used by marketers for PR but real sustainability needs to be incorporated into strategy.
The 10 Questions of Marketing - Click To Read Article
Why do we as marketers do what we do? To achieve results! But how do we ensure that we are consistently achieving results?
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