Michel Neray Articles

The 3 Big No-No's of Networking That Almost Everybody Makes (even you...) - Click To Read Article
While most people see the value of networking events - and continue to go in massive numbers - few people know how to use networking events effectively. Are you committing networking no-no's? Find out...and learn how to avoid them.

Cred-Ability: What it is, how to get it, and what to do with it. - Click To Read Article
Regardless of whether you are in the service business or you sell a hard product, everyone needs to establish their credibility, especially with prospective clients. But if you're a consultant, advisor, or coach, then it's harder for your clients to evaluate the value of your advice and recommendations. So what should you talk about to establish your credibility? You might be surprised at the answer.

Differentiation-Based Leadership: Three questions that every leader must ask - Click To Read Article
The more competition you face, the greater the need to highlight the differentiation -- the unique advantage of your product or service -- in order to succeed in the marketplace. Differentiation-based leadership places the onus of grasping, defining and communicating that differentiation on the shoulders of the leader, and extends the concept to encompass every area of business -- including the leader him or herself. Using differentiation as the central principle of strategic competitive advantage, these are the three questions that every leader must ask.

The Selling Power of The Provocative Question - Click To Read Article
When you tell prospects and clients about what you can do for them, how much do you 'tell' your way through your story, and how much do you 'ask'? If you never seem to get people as interested as you had hoped they would be, try asking questions.

What’s your professional DNA? The apple doesn’t fall far from the family tree. - Click To Read Article
Why do you do what you do and how did you get so passionate about it? Could it be that your path in life was mapped by your DNA?

The Specialization-Differentiation Imperative - Click To Read Article
How to carve out your own slice in the market and charge more, attract more clients and enjoy greater confidence.

Learn Sales Telepathy: How to get into your customer’s head and heart without going out of your mind… - Click To Read Article
Imagine knowing exactly what's going on inside the head of the person you're talking to about becoming your next client or event attendee. It's not magic or extra-sensory perception -- it's sales 101. And you can learn it...

How Many Bananas Do You Have? - Click To Read Article
What my bread machine taught me about creating books, articles, speeches, methodologies and other forms of your intellectual property.

Everything Starts With A Conversation (Including Your Next Sale!) - Click To Read Article
Picture this. You're out having a coffee with a friend. An acquaintance of your friend happens to walk in and sits down for a few minutes to chat. After you finish talking about the weather and last night's sports scores, the inevitable question comes up: "So, what do you do?" You've got 60 seconds. What do you say?

Three Ways to Start a Conversation and Finish with a Sale - Click To Read Article
Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself.

Self-Mutilation, The Imposter Syndrome and Your Essential Message. - Click To Read Article
Are you undercutting your own Essential Message?


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