Andrea O'Neill Articles

Why is Personal Branding Important in Todays Economy - Click To Read Article
For those working inside the corporate world, job security is almost non-existent. According to research data from Monster.com, only 26% of employees are confident in their job security, 54% are currently looking for their next job, and 90% of those polled have considered making a career change in the last year. Gone are the days of long-term pension plans and corporate loyalty. Today’s workplace is filled with layoffs and cutbacks.

Why is Branding So Simple for the Obnoxious - Click To Read Article
When it comes to memorability, the vulgar, the annoying, the irritating and the obnoxious individuals have it nailed. Howard Stern, Roseanne Arnold, Dennis Rodman. They all push the limits of what most of us consider social graces in some form or another, and yet they are famous for it. Most even make their living at it to some degree. Their personal brands are obvious and unfaltering in the face of criticism and they laugh all the way to the bank.

What is Personal Branding - Click To Read Article
Mercedes, McDonalds, Wal-Mart. Like them or not, you probably have an idea of what these companies stand for and what you will get from them. For example, I probably wouldn\'t go to Wal-Mart to shop for a suit to wear to my next professional speaking engagement. I would, however, readily head off to Wal-Mart for back-to-school shopping for my elementary-school-age children, and homeware supplies. Upon my arrival I would fully expect to be warmly greeted by a smiling face at the door and to find an ample supply of family necessities at a fair and reasonable price. This is their brand impression.

Use It or Lose It 5 steps to choosing your most powerful and effective personal brand attributes - Click To Read Article
When it comes to refining your personal brand, less is more. We are all complex and wonderfully multi-faceted individuals. Each of us has a multitude of adjectives that could describe us at any given time. As we craft our personal brand, however, our challenge is not to describe ourselves with the most detail, but rather to distill these descriptors down to the most memorable, relevant and unique traits.

Top Ten Benefits of a Personal Mission Statement - Click To Read Article
1. Significance in Your Life Most people like to conclude Top Ten lists with the most impacting point, but I need to start with this one because it truly is the #1 benefit that I hear from clients. We toil away at work and home every day, but what does it all add up to at the end of our lives? For those who have taken the time to seek their personal mission, their actions have meaning and significance. At the end of our lives, we all long to be able to say, \"I did what I was created to do. I contributed to this world in a significant manner.\"

The Value Proposition of Identity and Brand Management - Click To Read Article
No successful business leader would take on a significant strategic endeavor without first understanding the value, the expected results, and the anticipated return on investment. Everything must have a value proposition. This is especially true for evaluating an investment into brand management and the visual identity of your business and products.

Set Yourself APART - Click To Read Article
When trying to grow your business and establish a brand for yourself, it is key to find a way to differentiate yourself from your competition. To be noticed and recognized your audience must see you as unique in some definable way. Promotions, awards, opportunities, clients, and professional or romantic relationships all hinge on our ability to be noticed by the audience we seek. But what is it that truly sets us apart in a positive light?

Put First things First Brand Before Role - Click To Read Article
The intention of any efforts in Personal Branding is to set oneself apart from the crowd by creating a memorable impression of the unique characteristics you possess. This impression is perhaps the most powerful marketing tool you can create for yourself both personally and professionally. By clearly identifying and communicating what makes you different from the masses, you become memorable and attractive to those who seek what you have to offer.

Performance Metrics - Click To Read Article
How do you know if your brand is strong? How do you know if your brand development efforts are successful? How do you know which strategies create the greatest return on investment?

Live It Loud and Clear - Click To Read Article
You never know where inspiration comes from. This is particularly true if you are a writer. This time, my inspiration came from my child’s backpack. Actually it was the recent issue of Scholastic News® that was in his backpack. The cover featured Dr. Martin Luther King Jr., and the issue was dedicated to remembering his dream.

Kindergarteners The Original Brand Gurus - Click To Read Article
Kids have it nailed. If you want a quick lesson in some key personal branding basics, spend some time with a 5 or 6 year old. Bring some paper and a crayon to take notes, and you might just learn how to succeed in business.

How different do you want to be Defining your personal brand - Click To Read Article
This question has been debated for years in corporate and product marketing circles. Should a product or business segment have its own unique and independent brand, or should it be a subset extension of the larger corporate or market segment brand? To veteran marketers the former is called the P&G model, referring to Proctor & Gamble’s long standing policy of uniquely individual product brands. The latter is demonstrated in many business models and often referred to as “integrated branding”. Both have their pros and cons, and for the individual developing their personal brand, both models should be considered.

Finding Strengths in Our Weaknesses - Click To Read Article
A wise friend of mine once said, \"Our best traits are right next to our worst traits.\" Every passing day I realize how true that is. Like the two ends of a magnet, each aspect of our personality can have either positive or negative effects on our own lives and those whose lives we touch. We will attract or repel opportunities and relationships depending upon how we apply our character traits. Understanding how to \"flip the magnet\" to maximize the positive aspects can make a crucial difference in the level of success we create in our personal and professional lives.

Creating a Successful New Product or Service Launch - Click To Read Article
44% of all new products that enter the market fail. That’s a daunting number for any business to consider. Yet, you don’t have to be part of that statistic.

Build Your Brand - Click To Read Article
So you’ve read my points on the power of a Personal Brand (see \"Live It Loud and Clear!\" or \"Be Your Own Adjective\") and you\'re interested, but you don’t know where to start. That is the topic for this month’s message. To get to the heart of your own personal brand, the essential impression you make on the world, you have to strip away the details and get down to your bare-boned basics, your “constants”.

Be Your Own Adjective - Click To Read Article
What does it mean to become your own adjective? It means you live your values, talents, tastes or style so passionately and openly that others know exactly what you stand for without needing to ask you.


Like this article? Share it with your friends

---

	No article feedback found.
	Leave Your Feedback

---

To learn more about the Evan Elite Author Program please contact us.