Pain Free Business 8 Ways To Make Sure Customers Want What You Sell
Pain Free Business 8 Ways To Make Sure Customers Want What You Sell
I’m distressed about how many entrepreneurs and small business owners are driving themselves and their business into the ground because of the chase—running after for customers, running after new business, running after another day to keep their business open. This chase has put them into a cycle of emotional pain, even if they haven’t brought themselves to admit it…yet.
I feel that pain. Not in a therapist sort of way, but I really do feel it. I feel it every time I speak at small business conferences, every time I teach my workshops around the country, every time I start clients on their business’ brand development. I may be sensitive to it because I used to feel it all the time myself.
It feels like constriction around your head and heart that leaves you momentarily unclear and unable to make a decision. It feels like escalating jabs that sometimes results in unexplained bouts of talking to yourself. It feels like an endless frenetic loop, like George Jetson walking his dog Astro on the treadmill, “Get me off this crazy thing!” I told you, I really feel it. I can also offer a few suggestions to help you stay clear from that cycle.
Chances are you started your business out of great idea or a great desire. Chances are you took on “the challenge” because you truly believed in your business idea. Chances are you did not think you would spend your time chasing potential customers.
There are 8 simple things you can do today to put yourself back on a successful business path paved with personal joy and financial freedom. And more importantly…keep you there.
1. Define It - Clearly identify what your product or service tangibly does for your customer in an easy-to-understand way. Your customer already is overloaded with figuring out things for themselves. They shouldn’t have to work to figure out what you do for them.
2. Believe In It - Make sure that your product or service is something you value in your own life and you truly have faith in it. Not as a means to make your house payment but from a huge desire to make something better. Not just a little bit but in a major way.
3. Craft It - Create the experience of your product or service as one your potential customers can know instantly. Think of any product or service you buy regularly and see if you can identify why. Your consumer knowledge can be put to powerful use as a business owner.
4. Institute It – Create a reliable (product or service) experience, one that customers can depend on without variation. Establish a specific sales experience, from sales associates, to affiliates, to website, to final delivery that all echo the overall experience you have clearly defined. Note: when creating a powerful consumer experience; variation is bad, innovation is good.
5. Ensure It - Make sure your product or service is deeply connected to your business from an inner perspective, not simply as a reaction to market conditions. The conditions change and your products should evolve, not become obsolete. Without internal grounding you will be forever stuck in ‘the chase’ for new products or services.
6. Innovate It - Look for new and exciting ways to deliver solutions to the problem that your product or service alleviates. The excitement of evolution alone will result in heightened desire in customers and they’ll love you for it.
7. Research It - Clearly identify who really needs your product or service. You must know your target, their demo- and psycho- graphics and more. You need to be in their ‘heads.’ A great way to start is to know yourself, remember you would use your product or service. This gives you practical working knowledge that you transfer to describe all your possible targets.
8. Translate It – Learn to translate your product and service to each target as specifically as you can. Look at the specific characteristics of each target and customize the language. You can change and refine without risk, because the product or service is truly anchored and will always reflect your brand. Don’t change the essence of the product or service, just the words you use to describe it.
This ‘inside out’ approach to product or service development will connect with customers and protect your brand. With these eight simple practices in place you can be assured that your business will evolve pain-free. You will not only experience success, but something even greater— a pure love for what you spend most of your life doing.
© Castle Montone, Limited
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can. Simply include this blurb with it: “Brand Visioneer and BrandU Co-founder, Kim Castle teaches entrepreneurs and small business owners how to turn their business ideas into a money-making marketable brand. If you want to experience clarity all the way to the bank™, get started now at http://www.brandu.com/rd.cfm?id=743"
Pain Free Business 8 Ways To Make Sure Customers Want What You Sell - To learn more about this author, visit Kim Castle's Website.
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Can I get something off my chest? Really…off my heart?
I’m distressed about how many entrepreneurs and small business owners are driving themselves and their business into the ground because of the chase—running after for customers, running after new business, running after another day to keep their business open. This chase has put them into a cycle of emotional pain, even if they haven’t brought themselves to admit it…yet.
I feel that pain. Not in a therapist sort of way, but I really do feel it. I feel it every time I speak at small business conferences, every time I teach my workshops around the country, every time I start clients on their business’ brand development. I may be sensitive to it because I used to feel it all the time myself.
It feels like constriction around your head and heart that leaves you momentarily unclear and unable to make a decision. It feels like escalating jabs that sometimes results in unexplained bouts of talking to yourself. It feels like an endless frenetic loop, like George Jetson walking his dog Astro on the treadmill, “Get me off this crazy thing!” I told you, I really feel it. I can also offer a few suggestions to help you stay clear from that cycle.
Chances are you started your business out of great idea or a great desire. Chances are you took on “the challenge” because you truly believed in your business idea. Chances are you did not think you would spend your time chasing potential customers.
There are 8 simple things you can do today to put yourself back on a successful business path paved with personal joy and financial freedom. And more importantly…keep you there.
1. Define It - Clearly identify what your product or service tangibly does for your customer in an easy-to-understand way. Your customer already is overloaded with figuring out things for themselves. They shouldn’t have to work to figure out what you do for them.
2. Believe In It - Make sure that your product or service is something you value in your own life and you truly have faith in it. Not as a means to make your house payment but from a huge desire to make something better. Not just a little bit but in a major way.
3. Craft It - Create the experience of your product or service as one your potential customers can know instantly. Think of any product or service you buy regularly and see if you can identify why. Your consumer knowledge can be put to powerful use as a business owner.
4. Institute It – Create a reliable (product or service) experience, one that customers can depend on without variation. Establish a specific sales experience, from sales associates, to affiliates, to website, to final delivery that all echo the overall experience you have clearly defined. Note: when creating a powerful consumer experience; variation is bad, innovation is good.
5. Ensure It - Make sure your product or service is deeply connected to your business from an inner perspective, not simply as a reaction to market conditions. The conditions change and your products should evolve, not become obsolete. Without internal grounding you will be forever stuck in ‘the chase’ for new products or services.
6. Innovate It - Look for new and exciting ways to deliver solutions to the problem that your product or service alleviates. The excitement of evolution alone will result in heightened desire in customers and they’ll love you for it.
7. Research It - Clearly identify who really needs your product or service. You must know your target, their demo- and psycho- graphics and more. You need to be in their ‘heads.’ A great way to start is to know yourself, remember you would use your product or service. This gives you practical working knowledge that you transfer to describe all your possible targets.
8. Translate It – Learn to translate your product and service to each target as specifically as you can. Look at the specific characteristics of each target and customize the language. You can change and refine without risk, because the product or service is truly anchored and will always reflect your brand. Don’t change the essence of the product or service, just the words you use to describe it.
This ‘inside out’ approach to product or service development will connect with customers and protect your brand. With these eight simple practices in place you can be assured that your business will evolve pain-free. You will not only experience success, but something even greater— a pure love for what you spend most of your life doing.
© Castle Montone, Limited
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can. Simply include this blurb with it: “Brand Visioneer and BrandU Co-founder, Kim Castle teaches entrepreneurs and small business owners how to turn their business ideas into a money-making marketable brand. If you want to experience clarity all the way to the bank™, get started now at http://www.brandu.com/rd.cfm?id=743"
Pain Free Business 8 Ways To Make Sure Customers Want What You Sell - To learn more about this author, visit Kim Castle's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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