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Clearing the Path 4 Ways Fear Wreaks Havoc on Your Dream and What to Do About It - Click To Read Article
Please take a moment before you read any further and answer these three simple questions:
1. Are you making daily progress towards accomplishing your business vision?
2. Do you find that despite a strong desire to make your vision happen, obstacles always seems to pop up and slow you down?
3. Do you find that doubt is chipping away at your vision, keeping it from ever becoming a reality?
Will You Survive the NEW Competition Four Ways to Win Customers Every Time - Click To Read Article
There I said it — the dreaded “C” word. Most people fall into one of three reactions when they think about facing competition: 10% of them go weak in the knees and would rather pretend it didn’t exist, 10% relish competition like it was an ice cream sundae, take a spoon and run with it, and the remaining 80% well… they’re in the middle unsure which way to go. They wait for something to happen —something outside of themselves to cause them to stand up and win or lie down and let the prize pass them by. Where do you fall when it comes to competition?
Right Tool for the Right Job Six Different Ways to Get Your Business Known - Click To Read Article
If you’re like most people, you started out in your business with an idea of creating something, a dream of making lots of moola with it, and a desire to help people with it. You then toil to make this idea a reality by developing it, testing it, making it, and then… it sits. It’s only then do you realize that… your work hasn’t even begun yet.
You have to get the word out about your business. Without knowing how, you start grabbing at tactics like straws in great hope of causing a clamor of customers lining up at your door.
Taking action is great. BUT do you know what job really needs to be accomplished and the right tool to achieve it?
The Big Uneasy Clearing the Clouds of Guess - Click To Read Article
People come to us essentially because they are unable to accomplish the business success they desire. They’re experiencing what we call the Big Uneasy. It is the state of being when things are hard. They are stuck in an idea, unable to make it happen, and dreams are unfilled. Life is heavy, there’s a lack of flow… the Big Uneasy has taken over.
Setting the Rule on Your Guarantee how to Turn this Tricky Strategy into a Point of Distinction - Click To Read Article
Once you reach that place in business when you are sure of the products and services you sell, you are confident they are clearly being communicated to your customers, and sales are starting to flow in, you will come to a fork in the road, a deciding point, that sends the faint at heart fleeing: that place is a "guar*antee".
Should you or shouldn't you — that is the question. The answer comes from you — and setting the rule on your guarantee.
Looking for Sky In All The Wrong Places - Click To Read Article
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that— lots of the little pieces; like creating products, taking care of clients, wrestling computers, etc.— and a whole lot of sky; the big open space that is creating a successful and enjoyable business. I had so many pieces of ‘puzzle sky’, I was drowning in an ocean of sky blue. After over a decade of struggling with my own company to fit all the ‘pieces’ together, I have finally put together the big business puzzle— and it’s not what I thought it would look like.
Standing Under The Umbrella And STILL Getting Wet Make More Money Making a Name for Yourself - Click To Read Article
Calling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under a large company brand umbrella yet operating as a separate business unto itself. You may find that you’re standing under the umbrella and you’re still getting wet— not enjoying the unlimited personal and financial rewards that business opportunity offers.
The Magic of Marketing in Action - Click To Read Article
The buzzword in business is MARKETING. However, people often get its meaning confused with the other ways they interact with their customers. Here's an eight step at-a-glance understanding of this tricky subject. See if you can apply it to your business.
Are You Brand Worthy Four Simple Questions to assess your brand ability - Click To Read Article
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
The Power of Four Understanding the Four Dimensions of Human Communications - Click To Read Article
We are often asked how we get a company or product understood in the marketplace so quickly. Easy, we build it as a brand. Yes, yes, you’ve heard Kim and I say this over and over. But just maybe “how” is the wrong question.
Barrier to Growth Is Change Stressing You Out by W Vito Montone - Click To Read Article
Change is on my mind. It is everywhere inside our own businesses. I mean EVERYWHERE. I recently remembered that I want it that way.
But... there are definitely times that I forget.
How do I forget you ask? Simply, I let stress slip in. But that’s not change’s fault.
Somehow change has acquired a bad rep. We try to keep things calm, even, familiar...stress-free that’s the ticket. It’s all change’s fault. Right?
Pain Free Business 8 Ways To Make Sure Customers Want What You Sell - Click To Read Article
I’m distressed about how many entrepreneurs and small business owners are driving themselves and their business into the ground because of the chase—running after for customers, running after new business, running after another day to keep their business open. This chase has put them into a cycle of emotional pain, even if they haven’t brought themselves to admit it…yet.
The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It - Click To Read Article
One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline.
The trouble is…
Eye On The Pie Branding From an Investors POV - Click To Read Article
When building a business as a brand it’s important to avoid a myopic view and consider another important aspect of the business game as well— investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public— when money-minded people want more, they want a piece of your brand pie.
Id Buy That - Click To Read Article
Feel that? The crisp tingle in the air? It’s fall. Fall ushers in the promise of eating, seeing, and getting. It’s my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it’s an amazing time to… BUY.
Leveraging Your Way to Big Brand Status - Click To Read Article
When it comes to creating a business brand, small business owners often feel they can’t do it alone. No surprise. You can’t! Yet throughout school we’re taught that we have to “do it” on our own otherwise we’re “cheating.” This lone ranger approach is the demise of millions of businesses.
No More Wrong Steps How to Make the Most of Each Step You Take for Your Business - Click To Read Article
My first call with a new branding client, Janie, a down-to-earth realtor from Atlanta, GA, began like hundreds before, with Janie saying, “After spending 18 months and $12,300 on designing my logo, collateral, and website, I’m not any where close to communicating my business the way I want to. I’m afraid all my decisions to this point have been wrong and I’m afraid to make anymore.”
The Future of Business Is It Getting Personal - Click To Read Article
Given its popularity, we’re sure many of you have seen “The Apprentice” on NBC or at least heard about it. We loved it. Being in the business of business, we were downright addicted from the very first show —and never missed a single episode. It was edgy and slick. It was bold and boastful. It was visceral and shiny! We bought the “gold” lock, stock and barrel.
A Point in Every Direction Is the Same As No Point At All - Click To Read Article
Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it’s difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? I found myself on that road so many times, that I could be a tour guide for Please-want-me-ville.
Are You My Mentor - Click To Read Article
It might not come as a surprise to you, but if you interviewed every successful business leader that ever lived, you would discover somewhere on the journey to their success every single one of them had a mentor — someone who guided them with insight and feedback.
Clearing the Path 4 Ways Fear Wreaks Havoc on Your Dream and What to Do About It - Click To Read Article
1. Are you making daily progress towards accomplishing your business vision?
2. Do you find that despite a strong desire to make your vision happen, obstacles always seems to pop up and slow you down?
3. Do you find that doubt is chipping away at your vision, keeping it from ever becoming a reality?
Thank you. N*ow let's do something about it.
Branding Is Not Selling Out ITS SELLING IN - Click To Read Article
Ever see an amazing band perform and wonder why you’ve never heard of them before? Ever see an astonishing artist on the street and wonder why isn’t their work isn’t in a gallery? Ever see an astounding independent film and wonder why people all over the world don’t know about it?
The High Price of Gas Four Ways the Idea of Your Business Can Cost You Everything - Click To Read Article
Last week I was exercising in the canyons of Southern California by climbing hundreds of stairs. I love being away from my business because I’m fr*ee to expand for at least 60 minutes.
Out of the blue an idea for a completely new product came into my mind and it wouldn’t leave.
The New Face of Business Is An Old One The REAL Secret to Excelling In Business Today - Click To Read Article
Have you ever walked into a bank and felt like a faceless “next” in line? Even if you’ve banked there for years?!
Have you found yourself trying to connect with your dry cleaner, sometimes through a language barrier, just to experience something beyond your clothes?
Have you found yourself on the Internet plodding through an endless maze of “opportunity” after “opportunity” only to find yourself confused or disillusioned?
You are not alone!
Instances like these and thousands like them have left business owners, large and small, feeling disengaged and scrambling to find the next “new” way to do business— hungering for more but not really knowing what “more” looks like.
I’ve got a secret for you… that “new” way to do business is an old one and you don’t have to travel beyond your front door.
Drivers Seat The REAL First Step to Making Your Business Irresistible - Click To Read Article
Many people seem to think that the answer to creating their successful business lies in a book, a program, a system... a guru. While each of these have great merit and can inch you forward to the next level of wealth and freedom, they are not where you actually start.
The Soul of Business Part One - Click To Read Article
Soul and business. Business and ... soul. You don’t often see these two words in the same sentence — especially over the last "make-it-until-you-drop-I don’t care who’s in my way” 60 years.
Dont Get Caught In the Trap The BIG Difference Between Personal and Business Branding - Click To Read Article
When you’re all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, “Where’s the line between me in my business and the business in me” ?
The High Price of Gas Four Ways the Idea of Your Business Can Cost You Everything - Click To Read Article
Last week I was exercising in the canyons of Southern California by climbing hundreds of stairs. I love being away from my business because I’m fr*ee to expand for at least 60 minutes. Out of the blue an idea for a completely new product came into my mind and it wouldn’t leave.
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Kim Castle
(Visit Kim's Website)
With nearly two decades in the advertising
and design business, with clients like
Domino's Pizza, General Motors, Direct TV,
Pedigree, Wolfgang Puck, Higher Octave
Music, Hollywood Celebrity Products,
Disney, and Paramount, as well as
thousands of entrepreneurs around the
world define, structure, communicate, and
position their business for greater
profits, BrandU(R) co-creators Kim Castle
and W. Vito Montone discovered that
entrepreneurs could experience the same
power that big brands command for a
fraction of the cost with the world's only
process-based results-drive Integral
approach to business creation.
BrandU(R) is helping entrepreneurs grow
with the power of extreme clarity from
idea...to brand...to market(TM) and
helping one million entrepreneurs become
successful and whole so that they can make
a difference in the world. Are you one of
them?
If you want to experience clarity all the
way to the bank(TM), get started now at http://www.brandu.com.
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