Janis Pettit Articles

Women Entrepreneurs--Step into Your Power - Click To Read Article
Over and over I see women entrepreneurs who are multi-talented, brilliant, hard working, warm, loving, humorous and passionate. Often overwhelmed and unsure, they have been selling themselves short. What are they missing?

Why Some Small Businesses Fail or How to Get to Oz - Click To Read Article
More than half of all small businesses fail within the first four years. Some of these have achieved a certain level of success and thought they had it made. Whenever I ask small business clients why they think others fail, they usually think it was because the business was under capitalized or didn’t have enough sales. Although these problems account for some failures, there are at least four other reasons to avoid that can send any business slowly spiraling downward.

What You Need to Know Before You Spend Money on a Logo or Business Cards. - Click To Read Article
Don't make the same mistakes thousands of small or solo business owners have made that have cost them hundreds of dollars on disappointing results when they started putting together marketing materials. Here are some tips that will give you an edge.

Where to Find the Money to Finance Your Small Business. - Click To Read Article
Small start-ups often try to launch their businesses with little to no money. There are ways to finance your business so you get started right. Just be wise when it comes to budgeting your start up expenses once you've found the funds to do it.

What You Need to Do Before Spending a Penny on Marketing - Click To Read Article
Most of us build our small businesses around a basic talent, skill or passion that we assume will easily make us profitable. Yet our surveys show that attracting new customers is the main area where small and solo business owners (SBO’s) say they need help. Whether you’re just starting out or are well established, your challenge is the same as any other business, including the IBM’s of the world—identifying, attracting and keeping customers by getting a strong ROI from your marketing program. It’s imperative that you develop a strategy and plan to make your marketing powerful, affordable and successful. Yet many small businesses I’ve worked with were overwhelmed by the possibilities and were going about marketing in a very haphazard way, making very costly mistakes. Here are some guidelines to get you started.

Where and How to Learn Exactly What People Want to Buy - Click To Read Article
Small business owners often make the mistake of creating and marketing products and services that they are passionate about without learning first if there is a need or demand for them in the marketplace. This can lead to unnecessary struggle, frustration and disappointment. You think you’re doing everything right but the sales just aren’t rolling in.

Use Social Network Marketing to Increase Traffic to Your Small Business Website - Click To Read Article
There's a new phenomena called "social network marketing" which should become a part of your online marketing strategy. Some web experts are saying it could become more important than search engine optimization in driving traffic to your small business website.

Top 10 Grow Your Small Business Strategies for 2008 - Click To Read Article
Are you stumped on ways to grow your business? Check out these 10 ideas to give your business the growth spurt it needs.

Turn Your Ideas into a Profitable Small Business - Click To Read Article
The "idea phase" is one of the most exciting parts of the entrepreneurial process. You start to get a vision of how people will love the products that emerge from your idea, how they'll flock through the door, how you'll be doing what you love every day, and filling your bank account as well. You begin to see trips to exotic places, time to spend enjoying a stunning summer day– the life you want.

The Small Business Owners Path of Least Resistance - Click To Read Article
Recently, I was sitting having my morning coffee, calmly looking out the window enjoying the thick cluster of oak and pine trees in my back yard. The sun was peeking through the dense leaves, and a stunning red cardinal was perched on a branch. It really felt like heaven and I felt momentarily grateful for the journey that had brought me to that moment.

The Story of the Talking Head - Click To Read Article
When you’re bursting with ideas or are passionate about your topic, it’s easy to become a Talking Head. But, developing the ability to listen is so much more effective and vital to becoming a successful entrepreneur.

The Plain Truth About Sales - Click To Read Article
Selling for Small Business Owners

The Entrepreneurial Mind Set - Click To Read Article
Most small business owners I know are like me, they love what they do. I bet you do too. That’s one of the main reasons many of us chose to go out on our own. We also like the flexibility, the opportunity to be creative, and the possibility of shaping our own future.

The 6 Figure Business Building Model for Small Business - Click To Read Article
If you own a small or solo business or practice, or are an independent service professional here are some great business building ideas for you.

Target Marketing Lesson from My Teenage Daughter - Click To Read Article
It’s so important to target your marketing toward the specific group of people who might buy from you, rather than too broad a group of people. How do you do this?

The 10 Profound Breakthroughs That Created My 6-Figure Business - Click To Read Article
Recently I offered a free tele-class called The 10 Profound Breakthroughs That Created My 6-Figure Business. Although I can’t include all of the content of this groundbreaking class here I wanted to share a brief summary of the 10 Breakthroughs with you. Here we go.

Smart Mind Set for Success - Click To Read Article
Get Rid of Limiting Patterns That Block Success!

Small Business StartUp Advice Why Picking the Right Market Niche is So Important - Click To Read Article
If you broke your leg, would you go to a family doctor or an orthopedic surgeon? Well, your potential clients want niched experts as well. It's crucial to pick the niche that's best suited to your expertise.

Search Engine Optimization for Your Small Business Website - Click To Read Article
SEO is a system that is used to make your website attractive to the search engines. It helps your website get a higher ranking so that when someone does a search on the keywords that you’ve chosen, your website hopefully comes up in the first few pages of search results.

Sales Copywriting Sales Talk—What a Difference a Phrase Makes on the Bottom Line - Click To Read Article
How much response do you get from your website? How about when you meet someone at a networking event? How you use words to describe your business, services and products has a direct effect on the bottom line. Here\'s some ways to make simple changes that can increase sales now.

Outsourcing-how to work less and make more. - Click To Read Article
Learn how to affordably outsource tasks you don’t like to do and where to find outsourced help.

Micro Entrepreneurs Need to Go Global - Click To Read Article
When we hear or read about globalization, we often think of medium to large companies that have the right products and financial resources to either export, set up factories in foreign countries, or hire salespeople or outsourced workers overseas. As “micro entrepreneurs” who own small businesses with 0 to 10 employees, we may not think globalization has much to offer us. We don't equate the power of our websites and internet marketing with going global.

Maximize Your Small Business Website: 12 Crucial Web Design Tips for Small Business Owners - Click To Read Article
If you’re like many of the small business owners we work with, you may have spent a bundle paying your web designer for your website, only to find that it’s not generating much traffic. Or if it is, those visitors are bouncing right off your site. I call this a “rubber” site, when what you really want is a “sticky” site where people hang around and take action.

Mistakes That Can Flat Line Your Small Business Sales - Click To Read Article
People are talking about a recession and that means fear is in the air. Well, if you want your small or solo business or practice to flourish anyway, make sure you’re not making any of these common mistakes.

Make Your Website a Business Profit Center - Click To Read Article
If your website is not producing the results you want, it may simply be because you need a bit more knowledge to turn it into a business profit center that attracts new clients regularly.. Many small business owners turn over control of their website to a web designer without understanding what kind of expert help they need to get a return on their investment. Here are some simple things you can begin to do to turn that around.

Just Say No and See Your Business Grow - Click To Read Article
I guess it's just human nature to want others to like us and think well of us. We are brought up to conform, be polite and meet the expectations of the important or powerful people in our lives. We women are especially indoctrinated with these expectations and sometimes we feel we're letting people down if we say NO.

Keyword Research Will Get You Inside Your Customer's Head - Click To Read Article
If someone told you that in a few hours time you could learn exactly what people in your niche or industry are willing to buy from you, and exactly what will send them enthusiastically to your website, would you be interested in knowing what they're talking about?

Increase Sales by Giving Them What They Want - Click To Read Article
Customers are looking for very specific solutions to their problems and if you can provide it you’ll struggle less, save on marketing expense and sell more. The market place is becoming more “niched”. By that I mean that there is so much competition and there are so many choices that people look for very specific solutions. For example, if you need heart surgery would you go to a general surgeon or a general practitioner? Of course not, you’d go to a heart surgeon.

How to Start up Your Small Business on a Small Budget - Click To Read Article
If you're committed to starting a small, solo or home based business, these tips will get you started right, and show you how to do it on a small budget.

How to Use an Autoresponder as a Valuable Marketing Tool - Click To Read Article
Lots of small business owners miss out on a highly effective, inexpensive marketing tool because they don't know what an autoresponder is or if they do, they don't know how to use it effectively

How to Stop Fear from Blocking Your Small Business Growth - Click To Read Article
A few years back I wrote an article called "Facing the Fear Factor". Surprisingly it's the most widely read of any small business growth article I've ever written. Why?

How Your Thinking Can Hurt Your Small Business and Your Life - Click To Read Article
At one time I thought that how I spent my time was the essential ingredient in determining how well I succeeded. That's so true but I now also realize that how I think determines how I spend my time, so I go a bit deeper.

How to Work From Home Without Feeling Isolated - Click To Read Article
If you work from home as I do, it's very easy to slip into the habit of holing up at home for days. When you first get the idea of starting a home based business, it sounds so appealing–work in your pajamas if you want to. No commuting, no interruptions from colleagues, more time freedom.

How to Use Keyword Research to Search for Clients - Click To Read Article
So many small business owners, coaches and infopreneurs make the mistake of creating or promoting products and services they’re passionate about without really knowing if there is a market for them. This is where keyword research can make the difference between success and failure.

How Your Business Model Could Be Limiting Your Income and How to Change It - Click To Read Article
Most businesses start out with just one or two products or services. Maybe you’re selling services like coaching, event planning, personal training, web design or massage therapy, or maybe it’s an online info product like an e-book or course. Whatever it is, before long you find yourself selling time for money with your income limited by how many hours there are in the day, or you work hard to get lots of clients but the sale amount is so low and, since it’s a one time sale, you’re barely breaking even.

How to Pick a Profitable Niche for Your Small Business - Click To Read Article
You need to be clear about where your expertise lies when you build your business. You need to pick a niche and pursue it. Here are some tips on picking the right niche.

How to Make Next Year Your Big Vision Year - Click To Read Article
As we look forward to relaxing over the holidays, it’s the perfect time to put together a dynamic plan for your small business to get big results next year. Many small business owners are so busy they don’t take time to visualize, create and plan their path forward. Lack of planning is proven to lead to stagnation, burn out or failure. Take the time to answer this question carefully--if everything goes well for your business in coming year, ideally what would your life look like at this time next year?

How to Rope In Customers with Your Small Business Advertising - Click To Read Article
It never ceases to amaze me how much I learn from the mistakes of my small business clients. I’ve made some amazing ones myself and I’ve learned from them too. Making mistakes is part of the creative process of running a small business and we’re all entitled to make some!

How to Build a 6-Figure Income from Your Small Business - Click To Read Article
If you own a small or solo business or practice, or are an independent service professional here are some great business building ideas for you.

How Social Network Marketing Can Increase Traffic to Your Small Business Website - Click To Read Article
The great thing about the internet is that so much marketing can be accomplished without spending a penny. Here are some cutting edge ways to drive traffic and targeted leads to your small business website.

Growing Your Small Business Through Alliances and Joint Ventures - Click To Read Article
Most small business owners struggle with marketing. What works and what doesn\'t? What approach fits my skill set? We all need to try a variety of creative targeted marketing ideas. Cold calling, \"warm\" calling and sending e-mails may seem like the most obvious way to let people know about us and to generate sales. But, there’s another way that works even better.

Getting Maximum Results from Small Business Employees - Click To Read Article
A small business owner from the UK recently e-mailed me with this question: " I currently have a small business staff of 8 and expected that when I arrived at this point I would have more time for strategic planning and my personal life. Instead, I constantly have to oversee everything. Do you have any suggestions as to how can I get better results from my employees so I can trust that things will run smoothly when I’m not there?"

Four Obstacles to Fame and Fortune for Small Business Owners - Click To Read Article
What are some of the obstacles that stop small business owners from reaching their Biggest Vision for their business? What puts them in the 50% that fail in the first four years? There are four roadblocks that come up over and over with my clients.

Five Ways You Could be Wasting Your Time - Click To Read Article
They always say that the teacher teaches what they most need to learn. Lately I've had a number of my coaching clients who are struggling with using time effectively. As a result they feel the frustration of not moving forward as quickly as they could.

Facing the Fear Factor - Click To Read Article
As small business owners, one of the most daunting obstacles to reaching our Biggest Vision for our small business is our very unique personal fears. Most of the time we don’t even realize that we’re deciding not to pursue a great opportunity or try something new or different in our business because of fear. We get locked into an idea of how we should market, sell, manage, or structure our day. We hesitate to change, and when we get mediocre or even poor results, we still refuse to abandon our approach.

Can the Law of Attraction Ideas in "The Secret" Really Help You Succeed? - Click To Read Article
Actually I've been talking about the law of attraction for some time. I just called it something different–the Entrepreneurial Mind Set. It's extremely powerful, but just like anything else worthwhile, you have to work at it.

8 Tips to Help you Start a Successful Home-Based Business - Click To Read Article
When starting a home-based business, what you don't know can hurt you. Here are some basic tips that will help you make building a home-based business a reality.

5 Tips to Help You Maximize Your Small Business Profits - Click To Read Article
Most small and solo business owners don’t begin to see the profit potential in their business. If you own a small or solo business, I’m sure you had a big dream when you started. You may have seen a life of doing what you enjoy with no boss telling you what to do. You may have seen an opportunity to take a brilliant idea and turn it into an ideal lifestyle.

9 Steps to Turn Your Website into a Sales Tool and Lead Generator - Click To Read Article
So many small business owners contact me asking how to get more traffic to their website or wondering why no one is buying or signing up for their mailing list. No wonder they’re fed up. However, a website can be made into a very effective sales tool.

10 Ways to Use an Autoresponder Service as a Valuable Marketing Tool - Click To Read Article
Lots of small business owners miss out on a highly effective, inexpensive marketing tool because they don’t know what an autoresponder is or how to use it.

10 Hot Small Business Trends - Click To Read Article
The small, solo and micro businesses that jump on these trends quickly will have a real edge over the majority and will create a bigger opportunity for success this year. Look at each of these trends and brainstorm how you could integrate them into your business.

10 Small Business Web Design Disasters to Avoid - Click To Read Article
Many web designers are talented, skilled and reasonably priced, but there are also some who don’t have their client's best interests in mind. How do you avoid falling into this trap?


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