Mark Deo Articles

Year End Tasks - Click To Read Article
Greetings and happy holidays to all! With the end of the year just around the corner, now is the time to look back at 2005 and evaluate how our business performed. There are five areas in which you should evaluate your performance to make sure that you have all of the knowledge you need to compete in 2006.

Welcome to Paradise! Now Go Home - Click To Read Article
What happens when staying at a world class resort hotel and they lose your luggage? Take this lesson in customer service.

Trained Seals - Click To Read Article
No matter what price you quote, many customers will automatically say its too high, maybe way too high. Like the seal, that response is so deeply drilled into them that just about every rep they meet gets the same reaction. How do you get beyond the knee-jerk reaction and into a reasonable conversation about their situation, needs, budget, and time frames?

Talk is Cheap - Click To Read Article
All this talk about working on improving our businesses marketing more effectively and building more valuable, long lasting relationships is nice but it’s all TALK! And like my grandfather used to say, “talk is cheap.”

Supernatural Promotions - Click To Read Article
If you want to create buzz, you have to know your customer and how you are reaching them. It is easier to create buzz than you may think. Good buzz begins with a positive customer experience. There is no substitute for exceptional performance.

Strategic Planning - Click To Read Article
Is your business just a job?

Reversing Risk - Click To Read Article
How can you help improve your sales? Reverse the risk on the customer! When risk is taken out of the picture a customer is much more likely to make a purchase. How can you achieve this? Read on to find out!

Plan for the Unexpected - Click To Read Article
Companies often face unanticipated challenges like these. Do you have a business plan ready to execute next week for an interruption in your supply chain, recession, terrorist attack, sudden drop in the stock marketing, or a spike in oil prices? The best businesses are ready. Many have even profited from events that destroyed or damaged their competition. For companies that want to turn fatal blows into near-fatal blows, they must plan for the unexpected.

Paralyzed by Fear - Click To Read Article
Fear can be a useful tool or a crippling enemy in the work environment. Read on to find out how you can turn your fear into a useful, profitable, and conquerable tool.

Negligent Hiring - Click To Read Article
Nearly every small business operator dreams of expanding his or her business. This usually entails getting more business, becoming a leader in your market and ultimately hiring more people. Yet in today’s litigious business environment, hiring more team members means exposing yourself to greater risk. Every time we turn around there is another law passed that requires employers to perform greater and greater due diligence with regard to human resource issues.

No Time To Plan - Click To Read Article
Planning is key to long-term success. Some say there is no time to plan, but I beg to differ.

Mission Vision Goals - Click To Read Article
Today there is a lot of discussion about vision, mission, and goals. In fact I see many companies investing loads of time, money and effort in coming up with their \"mission statement.” Usually this is a few inspiring sentences that are placed on plaques to hang on the wall or printed on the back of business cards or put on the company web site. With few exceptions, this often amounts to a big waste of time!

Let Me Entertain You - Click To Read Article
It's a known fact that people like to be entertained. They want to feed that part of human nature that wants to feel good and happy. When people are entertained they are willing to spend money, so why not apply this fact to your business? Entertain your clients!

Lemonade From Lemons - Click To Read Article
Making lemonade from lemons is a cliche' used often in life, so why not apply it to your business? It's important to have a passion for the work you do. How do you find this passion? Grab a cool glass of lemonade and read on.

Leave Me Alone - Click To Read Article
Sometimes advertising can be overbearing, almost attacking the customer. Are your ad campaigns making customers say "leave me alone"?

High-Level Decision Makers - Click To Read Article
HLDM. What is it? A new drug to counteract high cholesterol? The latest high definition, plasma TV technology? Not at all. HLDM stands for High-Level Decision Makers. And contacting HLDMs can improve sales performance probably more than any another selling tactic.

Giving Customers Away - Click To Read Article
No one can take your customers from you. Not with a cheaper price. Not with better service. Not with better processes. Not even with more innovative products. You must first give them away. Obviously this is the one thing you don't want to do. This article helps introduce some easy steps you can take to ensure you won't be giving your customers away easily.

Focusing on the Outcome - Click To Read Article
Learn how focusing on the outcome, rather than your products and services, can help you connect with customer needs.

Focus on the Problem - Click To Read Article
The problem is often more important than the solution when it comes to the rules of attraction. Figuring out what these problems are, is key to your success in the business world. After following the four simple steps in this article and finding problems that your prospects are facing, your marketing techniques will be as easy as saying "Trick or Treat."

Eagles Wings - Click To Read Article
We’ve all heard the phrase, \"on the wings of eagles.\" But what does this mean?

Develop A Marketing Plan - Click To Read Article
One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the \"marketing concept,\" which directs managers to focus their efforts on identifying and satisfying customer needs - at a profit.

Collaborate Rather Than Compete - Click To Read Article
Many would say that our entire free-economy system is built on the foundation of competition. Competition drives the supply and demand curve, it is the catalyst in pricing models, and it fuels the need for innovation. Yet some have suggested that cooperation and collaboration with our competitors can be valuable.

Compromising Situations - Click To Read Article
Learn how an experience in Corporate Japan led to a life long lesson in problem solving in the business world.

Business Planning - Click To Read Article
Success in business comes as a result of planning. You must have a detailed, written plan that states your ultimate goal, the purpose behind your goal, and each milestone that must be passed in order to reach your destination.

Buzz Marketing - Click To Read Article
Buzz Marketing. Why does it work, but more importantly, how can I get it to work for me?

Build A Healthy Corporate Culture - Click To Read Article
Building a healthy corporate culture is key to the success of your business. In today's society, everyone wants their work environment and employees to be like family. While this is a great idea, your business should be careful with approaching this concept. You want to build a happy and successful family, not a dysfunctional one. "How do I go about doing this," you ask? Well read on!

Big Beautiful Bamboo - Click To Read Article
A trip overseas leads to a lesson in marketing that will never be forgotten. However, it doesn't begin where you think it might. Where you ask? A bamboo garden. Bamboo and business may not seem to go hand in hand, but over time you can see their common thread: Growth.

Big Fish, Small Pond - Click To Read Article
Target marketing is the process of choosing smaller market segments at which to focus your efforts. It is the process of locating specific groups of prospects that share a common description and needs. Target marketing is a “vertical approach” to increasing your influence and market share. The brands with the most highly focused target audience are usually the most successful.

Anti-Attraction - Click To Read Article
They say marketing has a bad name. But I maintain that NOT marketing has a much worse name. If you're an entrepreneur or small business owner interested in attracting new clients, are you still committing any of the 10 deadly sins listed below?

All You Can Eat - Click To Read Article
Customers are like an all you can eat buffet. There are always plenty around. The question is, how do we fill our plate without scaring off the customers?

12 Step Business Growth Plan - Click To Read Article
Running a small business requires having the right knowledge and applying self discipline on a daily basis. For this reason I have prepared what I call the \"12 Step Business Growth Plan.\" Like the Alcoholics Anonymous 12 step plan, it is the core of what we need to do to keep us focused on proven management practices. I recommend that my students, listeners and clients print them and post them in their work area to review daily while planning for the next days activities.


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