Ingrid Cliff Articles

Appointment Letters – Small Business Tips to Get Your Foot in the Door - Click To Read Article
Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters.

Words of Power - Click To Read Article
Words have power – words spoken with clear intent and emotion carry more power than just random words on a page. Many businesses try and create their business plan or marketing material by just copying what someone else has done. They take the words, shuffle them around a bit and then label it with their company name.

You Can Have Any Colour As Long As It Is Black - Click To Read Article
Henry Ford in 1922 was quoted as saying about his Model T Ford “the customer can have any colour as long as it is black”. Today we smile at this, and say of course this doesn’t happen today ... but it does! Smart businesses know that often their product may be substantially the same as in previous years, but they still need to create some sort of difference to encourage buyers to purchase their product. Often this difference is in packaging or colours.

Why do I need an employee manual? - Click To Read Article
When businesses hire their first employees, they often start without having thought through fully all of the implications of what they are doing and don't have an employee manual in place. This new person is going to be representing you and your company to your customers and clients, will be in your premises and will gain access to all of your knowledge and resources. Many people find that what starts out with great promise ends up in disaster when they haven't considered all of the implications.

What Is Your One Thing? - Click To Read Article
Your business has one thing that makes it unique against all other businesses – no other business in the world has this one thing. Your business has one thing that can make or break its success in the blink of an eye – no other business can get the same results without this one thing

What Position Is Your Marketing for Small Business Communication In? - Click To Read Article
Many small business communications suffer from the same flaw – they appear more interested in themselves than the customers. What do I mean? Let's take a typical website introduction. "Welcome to the ABCD website. ABCD have proudly been in business since 1987. We are a family owned company that prides itself of the great service we provide." It is all about ABCD and nothing about the customer! Other companies seem aloof and do not connect with the customer.

What Is A 360 Employee Performance Review - Click To Read Article
"A 360 is where a person gets feedback on their performance from their peers, their subordinates, their boss and in some cases even suppliers and clients. That's why it is called 360 – you get feedback from all around you." A 360 is a very intense tool and not to be messed with. I have seen it create miraculous shifts in previously stuck managers and I have seen it plunge people into a major stress crisis. I have even seen people totally ignore what all the facts are telling them and stay on their track. It is only a tool for a mature organisation willing to take it seriously and implement it correctly.

Video – the Next Wave of Small Business Marketing? - Click To Read Article
The current small business marketing trend is the addition of video to things like websites, promotional DVDs and blogs. Think of the explosion of You Tube – more people watch You Tube across the world each day than people watch TV. The cutting edge of the trend is live self-broadcast TV streamed from your website. Think of it like your own ongoing TV program. One of the gurus in this is a guy who talks about wine – Gary Vaynerchuck. A guy who is passionate about wine talks about it in laypersons terms – complete with plastic character toys. It is out there, loud, real and he out-rates many of the top US TV shows.

Using Articles in Marketing For Small Business - Click To Read Article
Here’s a quick business-marketing lesson. In business you spend a lot of time building your brand to let people know you exist and to attract clients to you. This is done via “push strategies” where you are pushing your brand into their awareness – such as advertising/direct mail/yellow pages and “pull strategies”. Pull strategies are gentler. It’s where you attract people to you ... because they want something they know you have or you can offer them.

Using Your USP When Writing Job Ads To Attract Great Employees - Click To Read Article
I have heard many businesses moaning that they haven’t had a single application to an ad – and yet some businesses are snowed under with applications. What’s the difference? The smart business knows that in a candidate poor market you have to sell the benefits of working for your company BEFORE the candidate will consider applying for a job with you. This is where your USP or unique selling proposition comes in.

Tips on Writing Features vs. Benefits - Click To Read Article
Repeat after me – people buy benefits! And yet most small businesses still write their copy as if all someone is interested in are the details about their product. When someone wakes up in the morning and they are feeling cold they think "I need to get warm ". They don't wake up and think "I must go and buy a 5-bar radiant heater."

Tips on Writing Guarantees - Click To Read Article
Let’s assume you have a brilliant product or service, and you want to make it an absolute no brainer for people to buy it – what can you do? One of the best things you can do is to take away all the risk for the purchaser and give a guarantee. People these days are worried about being ripped off and want some reassurance that you will not do that to them. By offering a guarantee you reassure them of your good intentions and in doing so, you will reduce their resistance to buying your goods or services.

Tips On Writing - Are You Speaking Your Customer's Language? - Click To Read Article
One of the funny things about humans is we all expect other people to communicate in the same way that we do. However, what researchers studying a science called Neuro-Linguistic Programming (NLP) have found is that people see and make sense of the world differently. We each have our preferred ways of representing the world in a similar way that we prefer to use either our right or left hand.

Tips on Writing Yellow Pages Ads - Click To Read Article
When most small businesses start up they automatically think: “If I get a Yellow Pages ad all will be well”. The challenge is that over the past few years the way people search for businesses has changed. It used to be that whenever anyone wanted to find a business they went straight to the big yellow books. Now the majority of people will go to their computer first.

Tips On Writing With Personality - Click To Read Article
There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from ‘buying a brand” to “buying the person behind the brand”. We have been disillusioned by big business – so now we are looking to know the faces behind the names of the brand. We want to know their personalities, what makes them tick and can we trust them to do what they say they will.

Tips on Writing Headlines - Click To Read Article
Headlines sell. Take a look at any magazine front cover and you will see a stack of headlines enticing you to read further. The evening news bulletin – you hear headlines at the top of the news before they go into content. Direct mail – the headline is the difference between reading and binning your letter. Email – the subject line will determine whether or not your mail gets opened.

Tips on Writing Your Brand In Words - Click To Read Article
When you think of branding most people think of logos, colours and designs. But the way you write and the words you use are as much a part of your brand as all of the other visual elements. Think about Virgin's Brand – cheeky, taking a poke at the establishment and very fresh. When they write ads or brochures each part of their writing reflects their overall brand. The words they use are fun, not stuffy and say it like it is.

Tips on Writing Auto-responders with PUNCH! - Click To Read Article
Auto-responders are a business's best friend. Before we cover tips on writing fantastic auto-responders, here is a quick recap. What exactly is an auto-responder? Think about when you meet someone and you ask them "How are you?" Most times the automatic response is "Fine thanks". People don't even think – the answer just automatically comes out. Now – transfer this to your computer. Most people are aware of the "sorry I am holidays so can't answer your email" type of autoresponder email. You know the person is not there answering their email – the computer does it automatically. This is the most basic sort of autoresponder – one email triggers one response.

Top 10 Small Business Tips To Get The Most Out Of Your Next Tradeshow - Click To Read Article
Many small business owners take part in trade-shows and networking events. But how should you prepare yourself to get the maximum return on your trade show investment?

The Purpose of Work - Click To Read Article
Many people ask how to discover their life purpose, believing that when they find that, they will be able to find their ideal work. This is certainly the case, but no experience is wasted in life. While you are working on discovering your life purpose, what about learning the purpose of the work you are doing?

The Power of Positive New Employee Inductions - Click To Read Article
When a new staff member starts with your company, they are joining a dream, a hope of a great future and genuinely want to do the best they can for your company. How you treat the employee on their first day as part of their employee induction sets your relationship with them for the entire period they are with you.

The Effect of Elections on Small Business - Click To Read Article
Over the years I have closely observed small businesses on the lead-up to an election. There are some very clear business trends that smart small businesses need to know and work within. Elections also provide businesses with a money-can’t-buy education on the latest in marketing trends. Let’s start with the business trends. The most obvious is a business to government slow down – by that I mean in the lead up to an election the incumbent political party goes into caretaker mode and generally will not make any significant decisions or grant major contracts. If your business is one that relies on government contracts – you need to plan for this slow down to kick in at least 6 months before the scheduled election due period.

Succession Planning – How to Plan for a Changing of the Guard - Click To Read Article
In business there has been a lot of talk recently about baby-boomers looking to retire and who should they hand over the reigns to. This succession planning debate is great – but it neglects the general successions that happen all the time in business. By this I mean the sort of succession that happens: • When a manager goes on holiday and someone steps into their shoes to fill in while they are away • When someone gets promoted or transferred to another role • When someone resigns

Small Business Tip: Your Self Esteem Determines Your Profits - Click To Read Article
Money is the last great taboo in society. These days you can ask someone their political views and you will generally get an answer. You can ask someone their religious affiliation and they will tell you. You can even ask them their favourite sexual position and most people will giggle and then come up with an answer. But ... ask them what their credit card debt is or how much they earnt last year and you will get embarrassed mumblings or silence.

Small Business Tips: Turning Words Into Deeds - Click To Read Article
Deed is just another name for action. First you need to ensure you have thought and imagined the foundations of your business – getting clear on your products, services and customers. Next you need to have "inked" these thoughts into plans, brochures, web sites and copy. Finally you need to take action. Action is where you put your energy behind your thoughts. There are many sayings around the importance of action "You miss 100% of all shots you fail to take", "You've got to be in it to win it" and "The journey of 1000 miles begins with just one step" are a few of my favourites.

Small Business Tips: Why Keywords Are Critical For Your Website and Business - Click To Read Article
According to MYOB's recent survey of small businesses in Australia, only 41% of all small businesses have a website. The vast majority of the small businesses with a website wouldn't know whether or not they have any keywords, let alone what they were if they did have them. And yet keywords are the most important element of any website. So what exactly are keywords and why do you need them?

Small Business Tips: Think Your Business To Success - Click To Read Article
Before any action happens in the world, first there is a thought ... an idea ... a stroke of genius. This thought triggers the response into the physical world. So say for example you want to pick up your coffee cup – your brain thinks the thought and then sends electrical impulses and chemicals to your arm muscles which in turn extend and contract to pick up your cup. But your eyes first assess how far away the cup is and how potentially heavy the cup is before you lift it – otherwise you would knock it over or spill the contents. What happens in many businesses is they miss the thought stage – leaping into action before fully have completed the thought action. As a result, mistakes and errors are made which mean re-work and wasted effort.

Small Business Tips: The 3 Steps To Business Success - Click To Read Article
I am about to let you into a secret. A secret that will help transform your business. It is something that all business coaches and business development people know and teach and it is something that all successful businesses do. And the best part of all – it is (on the surface) very simple to do. If you follow these steps and apply them to your business, your business results will grow in a way that you will not have imagined was possible. If you want a wildly successful business there are only 3 steps you need to take. That’s right – just 3. Everything else is just window dressing.

Small Business Tips – It's Never The Perfect Time - Click To Read Article
Many people wait for things to be “perfect” before they pursue their dreams and goals. They wait for the perfect conditions, the perfect attitude, and the perfect time of year. They really want to achieve their goals … but the time just isn’t right. In business they wait to take action on things they need to do to grow their business until they have their strategic plan in place, until staff turnover settles down, until they stop being so busy, until they get a few more clients. They really want to get around to taking the actions they need to do to grow their business … but the time just isn’t right.

Small Business Tips - Energy Conservation Isn't Just For Light-Bulbs And Water - Click To Read Article
One thing that most small business owners forget with all of this focus on the environment is their own personal energy conservation. It is nothing for a business owner to try and cram in a few hours after the kids are asleep – even if their eyes need superglue to remain open. But when you are a business owner your personal energy conservation is vital. In most cases without you there is no business. Unless you conserve your own energy, your body will eventually exhaust itself and force you to slow down, usually at the most inconvenient times when you have clients on a deadline.

Social Media Marketing For Small Business - Click To Read Article
Where does social media – networking sites, forums, blogs, wikis and the like, fit with your overall marketing strategy? Social media does not replace all of your other marketing – it just changes the mix. When I look at a company's marketing I categorise it into two main areas – Online and Offline. I then break these down into further categories.

Small Business Tips: Terrific Testimonials - Click To Read Article
Testimonials are a critical part of effective copy to help build credibility and to reduce objections to purchase. But many of my clients have been asking lately – how do we go about getting terrific testimonials?

Social Media – Marketing for Small Business Gets Social - Click To Read Article
With all of the talk about sites such as Facebook and LinkedIn some small businesses have been asking "Does this mean websites are out these days?" So in the interests of giving everyone a bit of a road map here is your crash course in Web 2.0 marketing for small business, starting with a few society trends to give the REALLY big picture.

Small Business Tips to Hire Great Employees – Listen To Your Gut - Click To Read Article
Have you ever had a hunch? How about gut feel? All of these are euphemisms for intuition. Intuition is one of the most underrated business tools that exists for managers, with all successful leaders using it automatically in their day to day decision making. For 20 years I taught logical and rational decision making processes around people management to executives, but found that something was missing. Even the most rational and logical processes could go totally wrong unless intuition was allowed air time.

Small Business Tips – Focus On The Results! - Click To Read Article
In this small business tips article we will be covering something that at first glance seems intuitive. In business results matter – if you don’t get results you don’t have a business. It amazes me the number of businesses who do things without stopping to work out if they are getting a result. So here are 5 areas where businesses commonly do things and don’t know if they are getting the right result

Small Business Tips: Mid Year Business Review - Click To Read Article
I love the end of the financial year and that is not because I spent so many years at the Treasury Department! In January we set New Year’s resolutions but we often set them without clear indicators of success. If this is you, consider that money is one very tangible indicator of success - it is by no means the only indicator, but it is an easy one to measure. Where you are financially is a direct result of where you are emotionally, physically and spiritually.

Small Business Tips - Lucky Door Prizes & Competitions - Click To Read Article
Many small businesses use competitions and lucky door prizes as a way of generating leads or building their data base. But if done incorrectly you will end up losing customers and could even find yourself on the wrong side of the law. So how do you run lucky door prizes or competitions that are legal and get you brilliant results?

Small Business Tips: Insuring Your Business Success - Click To Read Article
Over Easter there was a large fire at Coorparoo in Queensland, where a number of small businesses were burnt out. This is a devastating event for any business, but what made it more so was that a number of the small businesses were not insured. What was the effect? Let me tell you about one small business and the effect this has had on them. This small business was a service business; they were starting to get a brilliant reputation in the industry and had a number of major contracts on the go. They had employed a number of staff to work in the business and things were looking rosy. Insurance was on their to do list, but as things got busier and busier it never seemed to make it to the top of the list. As their information was critical to their business, they regularly backed up all of their computers.

Small Business Tips: How To Turn Around A Business - Click To Read Article
No-one likes to fail. In these past few months I have watched as a few otherwise great businesses have folded. But what could have been done to turn the business around from disaster? What does the owner really want? This is the hardest part – if the owner is ambivalent at best about the business, they are not sure if they really want to be there, then no business intervention will work as well as it could.

Small Business Tips To Ensure Your Business Survives Christmas - Click To Read Article
In Australia many small businesses go through a very quiet period from about mid December until the end of January. It is when people go on holidays, focus on Christmas parties and generally do anything except think of work. Many small businesses close down after Christmas because they failed to adequately plan in terms of cash-flow or how to maximise the use of their time. Instead of planning and taking action, they sat and worried about lack of customers.

Self Leadership: Fear + Self Esteem = Your Success Level - Click To Read Article
Have you ever wondered why some people seem more successful than others? Yes, there are lots of external techniques that can be taught to improve your outcomes … lots of processes and strategies that once applied help to give a foundation for success.

SEO Copywriting Tips to Increase Your Search Engine Rankings - Click To Read Article
Websites these days are an essential part of doing business. Every business should have one – they are as essential as a phone for business success. But, when people look for you on the web, can they find you? When people are looking for your product or service, they generally don’t enter the name of your company or your name into a search engine. They type in what they are looking for. So – they won’t type in Mary Jones Premium Furniture, they will type in “leather lounge suites + Sydney”.

Self Leadership - Your Emotional Guidance System - Click To Read Article
At work or play you're permanently being guided by an internal emotional guidance system. It's like one of the in-car GPS navigation systems. You punch in where you want to go and you constantly receive self leadership feedback as to whether or not you're on the right road. If you watched "The Secret" many of the teachers talked about listening to your inner wisdom. If you feel good inside, then you are on path and miracles can happen. If you are feeling very uncomfortable, then you are blocking your flow and making life harder than it needs to be.

Motivating employees - Click To Read Article
Often I get asked how to motivate people … how to motivate them to perform better, to want to do things or to want to buy your product. People are motivated only by two things – to move away from pain or a painful situation or towards something they want. The archetypal carrot and stick approach.

Marketing for Small Business - How Successful Was Your Marketing Expense Last Financial Year? - Click To Read Article
Throw your hats in the air and celebrate – it is end of financial year time again! I love end of financial year as it is a great time to reflect on what worked and what didn't for you and your business in the past year. But ... when you look at how successful was your marketing expense in the past financial year – you need to look your results against a number of definitions of success (and not just the dollars).

Managing Part-time Employees – Full time Headache? - Click To Read Article
Many small to medium sized businesses have part-time team members. Having part-time staff can be great for the business as it helps to get regular tasks done … but it managing part-time employees can also be one of the most challenging things for a manager to manage.

Marketing Plan Template - Click To Read Article
Marketing plans sit within an overall business plan – they are one of the vehicles to help you deliver your business goals and objectives. Without a clear business direction and strategy, your marketing plans will never be 100% effective. Always start with gaining clarity on the direction of your business before filling in your marketing plan template and the activities you will undertake.

Leadership Strategy - The Power of Personal Space - Click To Read Article
How powerful is personal space as a determinant of productivity? Everybody works differently, and where possible good leaders should take into account individual preferences and needs when allocating workspace. When I had 25 superb HR professionals and organisational psychologists working with me, we spent a lot of time getting the personal workspace right for each person.

Leadership Characteristics - Taking Responsibility - Click To Read Article
Let’s talk about individual responsibility. There are three types of people – those whom nothing is ever their fault and it is always the fault of someone else (their mother, the government, computers, management etc). Then there are those for whom everything is their responsibility. You can recognise these people by the harried looks on their faces and the need to please and ensure that everyone is happy. Then you have the middle group – those people who know their boundaries, own what is theirs and let the rest go.

Leadership Characteristics – Managing With Feeling - Click To Read Article
Many business owners feel that they need to have “hard” leadership characteristics in order to get ahead or be successful. They believe that if they show any weakness or flexibility, that staff will “pounce” and take advantage of them. When you look inside their companies, you see unhappy people (both managers and staff), all tightly hanging onto what is right in their view and making sure they get what they are entitled to.

Is There a Perfect Job? - Click To Read Article
Many people come to coaching in the search for a better job. Some want help in locating the perfect job, others want help in writing their selection criteria and application and still others want to build their skills in interviews.

Is Your Leadership Characteristics Limiting Your Business Success? - Click To Read Article
I have worked with stacks of businesses over the years. Often I am asked to name the most important indicator of whether or not a business will succeed or fail – my answer is always “Look at the CEO”. CEO’s and their personal leadership characteristics can make or break a business. A good CEO sets clear direction and boundaries, provides assistance and support to the team and then gets out of the way to let them accomplish what needs to be done. They help unblock roads if needed and provide guideposts along the way – but their management style is such that they do it in a way that creates independence of action rather than dependence.

How To Write Recruitment Ads That Get Great Results - Click To Read Article
It is surprising how many recruitment ads list out features of a job such as 38 hour week, CBD location and then list all of the tasks to be undertaken in a role. While these features are important, it is just as important in a candidate poor job market to list the benefits of the job.

How to Hire Your First Employee - Click To Read Article
Many small businesses grow rapidly, to the point where they need to hire their first employee either on a part-time or full time basis. It is an exciting time for your business and sometimes the pressure of extra work can make you leap in before you have everything organized for success.

Happiness is only a thought away - Click To Read Article
Do you want to be happy in your life? Not the constant blissed out happiness of flower children, but genuine happiness on a day to day basis. Happiness is only a thought away. What do I mean by that? One of the key indicators of how happy you feel is how optimistic you are and one of the causes of optimism is how you talk to yourself. In a previous issue, we talked about your internal guidance system and touched on self talk. This month I would like to explore this concept a bit further.

Exceptional Employee Performance Review Questions - Click To Read Article
As a manager or leader in life, we often think that part of the role is knowing all of the answers when someone asks us a question. We automatically go into “solution” mode when someone presents us with a question or problem. The challenge with this approach is that we are then creating dependence on ourselves rather than creating independence for the other person.

Employee Policies About Blogging & Electronic Communication - Click To Read Article
Blogs and blogging are a fascinating social phenomenon and employee policies and procedures generally have not kept up. Blogs are similar to on-line bulletin boards. People use blogs as a way of self expression, saying what they think or feel about a topic or an issue, or in response to someone else’s thoughts. Many people have their own personal blog to journal their day or their lives. It is also an interesting phenomenon that people feel more “open” when communicating via email, text or a blog. By this I mean many people use the process of writing as a form of “dear diary” or therapy. They put their deepest thoughts and feelings down without pausing to think or reflect on the impact their words may have on others. They respond instantly, without many of the usual social niceties coming into play.

Employee Policies – Policies For Office Christmas Parties - Click To Read Article
Hands up who likes office Christmas parties? The one time of the year when ideally everyone gets to relax, celebrate the year and get to know people a bit better beyond their normal work roles. Generally employee policies and procedures don't cover the essential rules about the office parties.

Dealing With Over-Rated Confidence In Employee Performance Reviews - Click To Read Article
With good employee performance review processes, you have the employee complete a self rating before you meet. Generally many employees rate themselves quite hard, or on par with your views of their performance. But what do you do if the person has rated themselves as exceptional on many areas and you think they are borderline competent (at best)?

Conducting Job Interviews Made Easy - Click To Read Article
When you are hiring a new employee you naturally want the best person for the role. In a candidate poor job market you need to realize that while you are conducting job interviews with the candidate, they are also interviewing you to see if they really want to work for you. You need to be on your game – to make sure you leave candidates with a great impression of your company. So, let’s start with the basics. Interviews are not an exact science. They are not meant to be. The best you can do is to try and remove as much of the emotion of the process as possible and balance it with logic.

Codes Of Conduct – How To Make Them Worth More Than The Paper They Are Written On - Click To Read Article
When businesses grow enough to hire employees, they often don't have a Code of Conduct in place – they hire someone on a “handshake” type arrangement, without having thought through fully all of the implications of the deal. This person is going to be representing you and your company to your clients, will be in your premises and gain access to all of your knowledge and resources. How can you make sure that what starts out with great promise will continue to grow in a positive way and not shrivel and die?

Business Letter Writing for Small Business - Click To Read Article
Think back to when you were a child for a moment – how did you feel when the postal worker delivered a letter addressed just to you? Most kids feel excitement, enjoyment and enthusiasm when they get a letter. It doesn’t matter what the letter contained – the important thing was that it was addressed to them.

Business Planning for Small Business - Click To Read Article
Every great invention, every work of art, every new innovation all starts with a thought. Thoughts are the most powerful forces in the universe – with the right thoughts and right focus you can achieve anything that you want to in life and in small business. So how do you tap into this power? In business just like in life you need to start with the end picture in mind. What do you want your business to do, be or achieve? Without this clarity all you will get is mixed results and muddled outcomes.

Business Planning: A 2:1 Return on Investment - Click To Read Article
Let me take you back a few years to my government days, when I was head of the Corporate Development team within Treasury. One of the areas my team looked after was Strategic and Business Planning for the department and all of the little units within the department. Now at that time Treasury was renowned for its planning. They loved having other departments take time to plan their strategies, projects and priorities. They created massive guideline manuals that made the Yellow Pages look like a weekly women's magazine so people knew EXACTLY how to plan. They had whole teams of people scrutinizing the details in each department's plans.

Change Leadership Management - Click To Read Article
Many small businesses experience change. Change leadership is the art of helping your team through the change management cycle. Each person shows different emotions and behaviour during change. It’s perfectly normal to experience a real mix of emotions. Not everyone feels all of these feelings intensely and people don’t go through them by numbers.

Be Careful For What You Ask For! - Click To Read Article
How many of you have heard of the saying "Ask and you shall receive"? Ok - great concept, but how does it actually work? Many thinkers, religious, new age and scientific have been exploring this puzzle in recent years.

Anger – The Hardest Employee Performance Emotion For Managers To Deal With - Click To Read Article
Anger is the hardest employee performance emotion for managers to deal with. What do I mean by that? It is easy to get angry – the hard part comes with expressing our anger in a way that is productive. Unless we do this, the outcome of our anger is often much worse that the thing that triggered it in the first place.

7 Reasons for Failed Employee Probations - Click To Read Article
When a new employee starts with your company, the first few months are like a honeymoon period. You and the employee are getting to know each other, working out what makes each other tick and the employee is learning about your business. During this period, both sides work out if they are a "fit" and if the employee is not working out, then their probation is not confirmed (read - sacked). Generally probation lasts for 3 months, but in Australia under Work Choices (and where you notify the person before they commence), this probationary period can be up to 6 months.

A Leadership Guide To Managing The Generations - Click To Read Article
One of the most common questions I am asked by managers is “how can I manage the ‘younger’ generation?” It seems every second workplace is having challenges between different generations …with differences in expectations of managers, work approach and style. Let me start by saying that what I am about to tell you will be discussing the generalities of generations. Before you leap in and yell “stereotypes” … listen up for a moment.

A Leadership Guide To Managing Change - Click To Read Article
Leaders play a key role in managing change. Effective managers help find and crystalise future direction, set expectations for behaviour and performance and priorities, walk the talk and influence the direction of future systems and procedures.

10 Customer Service Tips to Build Loyal Customers - Click To Read Article
It costs about 3 times more to find a new customer than it does to retain an existing customer. What does that mean? For most businesses, your best investment can and should be in keeping your existing customers happy, rather than always chasing new customers.


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