George Torok Articles

When You have Something Important to Say - Click To Read Article
How to emphasize the key points of your presentation so that your audience hears, digests and remembers your message. When you are delivering a presentation to your management, a proposal to the committee or changes to your staff they are not hanging on your every word. When you get to the key points - you want them to listen, believe and remember. Use the following techniques to give the key words of your presentation more impact.

What Makes an Entrepreneur? - Click To Read Article
Entrepreneurs - the fastest growing area of our economy. What makes these strange people, risk takers and wealth generators tick? Why do entrepreneurs take risks, endure pain, fatigue, and embarrassment? What makes them run? Is it money, fame, rock and roll or sex?

What a Difference a Decade makes to Marketing - Click To Read Article
How has marketing changed over the past decade? How did you need to shift your marketing to out-market your competition? What outdated marketing ideas and practices might be killing your business? Follow this review of the changes over the past decade and how you can be in front of the pack.

The Van Gogh Syndrome can kill your business - Click To Read Article
If you consider yourself a professional, technical expert or artist, learn from the mistakes of Van Gogh - quickly - if you want to grow your business. When I research and work with these folks I often find that their business is suffering because they are reluctant and uniformed in marketing their business. They mistakenly believe that being good at their craft is enough. Poor fools.

The Yukon Spirit: Nurturing Entrepreneurs - Click To Read Article
What creates the entrepreneurial spirit? Are you born with it or is it determined by your environment? I believe it is both. The environment can help to nurture the spirit within you. One perfect environment to nurture that spirit is the Yukon Territory of Canada. The Yukon is nestled right next to Alaska.

The fire alarm rings during your presentation - Click To Read Article
What do you do when the fire alarm rings during your presentation? I've witnessed this disaster happen to two other speakers and this week it was my turn. It's a lot easier to think logically about it after it is over. It might never happen to you - but perhaps you should be prepared for the fire alarm to ring during your presentation.

Systems for Business Success - Click To Read Article
What does it take to succeed in your business? How many times have you asked that question of yourself and others? You may have heard many different answers. I have found one thing that successful people have in common. They use systems.

The Advertising Scam: New Entrepreneurs Beware! - Click To Read Article
Imagine that you are a new entrepreneur. You have a great idea; you did your research, you're feeling optimistic and you just registered your company name. Experienced business people would be polite in calling you naive.

Sponsorship marketing: Five criteria for sponsoring - Click To Read Article
Sponsoring is perceived as a good thing. When you sponsor an event, community group or cause that your prospects like - they are more likely to like you. And they are more likely to trust those that they like. Trust makes it easier for prospects to buy from you. You don't need to say a thing about yourself. By sponsoring you are indirectly saying that you support the cause. For that reason be sure to include sponsorship in your marketing. But, choose your sponsorships strategically. The next questions are, “What should you sponsor?” and “How do you know if you are getting a good return on your sponsorship?”

Secrets from David Copperfield - Click To Read Article
David Cooperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. I was lucky enough to assist him with one segment of his show. Of course I was sworn to secrecy and cannot reveal the magic behind that trick.

Secrets of Power Marketing Promote Brand You - Click To Read Article
Enjoy the summary of this best selling book - the first guide to personal marketing for the non-marketer. Read about the five key strategies to help you get more from your personal marketing efforts. The strategies: Manage Perceptions; Build Relationships; Work with the Media; Use Leverage and Harvest your Database.

Seven Marketing Myths that Devastate Business - Click To Read Article
What marketing myths have you “learned” or are you being fed? Marketing has its own dogma - outdated beliefs and mumble jumble all intended to protect self-declared marketing mandarins. Marketing should be helping you get your key messages out - so you can grow, sell more and win more business.

Power Presentations Tips 02: Begin with the end in mind - Click To Read Article
Begin with the end in mind Stephen Covey offers this advice in his book, “The 7 Habits of Highly Effective People”. The book is a guide to develop personal leadership. You can apply the first habit from Stephen Covey to your presentation in three ways.

Presentation to the seven dwarfs - Click To Read Article
Every member of your audience is different. You can’t treat them the same and expect the same reaction from all of them. You must be prepared to connect on different levels and receive different reactions to your presentation. Consider this challenge. Imagine that you are presenting to the seven dwarfs. You might be tempted to think that they are all the same because they are all dwarfs and all working in the same industry. Think again. Consider these possible very different reactions to your presentation.

Power Presentations Tip 01: It's not about you - Click To Read Article
Power Presentations Tip 01: It's not about you Your presentation is not about you. It's about your audience. How can you create a presentation that is about your audience?

Power Marketing Tips 01 Warning marketing can be fun - Click To Read Article
Power Marketing Tips 01: Warning - marketing can be fun Marketing can be fun - but don't be fooled by that aspect Marketing can be fun or it can be boring. In either case it is the results that count not your enjoyment level. You should enjoy your business but don't judge the value of your business investments by your enjoyment. Creating new ideas and holding special events can be fun. However the boring side of marketing might pay off more for you in the long run.

Powerful Branding: Death Cigarettes - Click To Read Article
How can you create a powerful brand? Follow the advice of UK entrepreneur BJ Cunningham. This is so good. BJ created a company called The Enlightened Tobacco Company in 1991, selling a cigarette called “Death Cigarettes”. It was presented in a black package emblazoned with a white skull-and-crossbones logo. Just imagine how this might appeal to the rebels.

Problem Solving: Don't Ignore the Nudges - Click To Read Article
You will encounter two types of problems, acute and chronic. They have two distinct warnings signs and different methods of solving them. You need to be aware of both types of problems and how to solve them. You may already know about the first type. But knowing how to identify and solve the second type will provide greater benefit for you and your organization.

Networking Can Save Your Life - Click To Read Article
Networking is often touted as a powerful career or business development tool. But, have you ever thought about networking as a necessary skill to save lives? Can networking save your life - or the life of someone you love?

Motivational speaker: Boxing Legend George Foreman - Click To Read Article
George Foreman became heavy weight boxing champion of the world. Today he is a preacher, entrepreneur and the spokesperson for the George Foreman Grill with over 1 million units sold. And yes a motivational speaker. What could George Foreman, a former boxer, say that might motivate you?

Movies for Entrepreneuers - Click To Read Article
Entrepreneurs and budding entrepreneurs should watch movies. Some movies are better than others. Some movies are made for entrepreneurs. Here are movies that entrepreneurs can enjoy and learn from.

Mentors and Protégées - Click To Read Article
A mentor is someone - perhaps a family member, friend or business associate - who is more experienced in the business who is willing to give you some of their time, advice and support. Mentors never do this for money. They enter into the relationship because they want to help you. They see some potential in you and maybe a little of themselves in you. They want to help and you must be ready.

Marketing Benefits vs. Features: Will it make me late for dinner? - Click To Read Article
Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner. What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers

Marketing is in the Details: Sears Catalogue Disaster - Click To Read Article
Marketing can make or break your business. Marketing is about sending messages. Marketing is everyone's responsibility because each staff member sends messages about your business. Often your unintended messages have a greater impact then your intended messages. What affects your marketing messages the most? Details! Are you attending to the little details that make or destroy your marketing message?

Leaders Invent Themselves - Click To Read Article
Look at the mess we're in. Why doesn't somebody do something? When was the last time you heard or even thought that? Look! Up in the air, it's Superman! We're saved. What a hero. If only I had his powers I could be a hero. If only I was born a leader. Wrong! The big myth is that leaders are born. The reality, in the words of Warren Bennis, author of On Becoming a Leader, is "Leaders Invent Themselves".

Keep your Business Alive with Smart Marketing - Click To Read Article
Growth is the real goal That is the litmus test of keeping your business alive. Look at nature. Everything that is alive continues to grow. Growing your business is the best way of keeping it alive in the long term. How do you continue to grow your business? Feed it, nurture it, invest in it and treat the business as a journey - not a destination. On your journey you must keep one eye immediately on the road in front of you and the other on the horizon. Invest in your business success with smart marketing. Smart marketing does not entail expensive advertising campaigns

How to Kill Your Restaurant Business Fast: Four Eulogies - Click To Read Article
One of the biggest mistakes that restaurant owners make is to believe that they are in the food business. Big mistake! Grocery stores are in the food business. Restaurants are in the experience business. The experience at McDonalds is very different from that at Boston Pizza from TGI Fridays from Ruth's Chris Steak House. Yet they are all in the same business - just different segments of it. Why do restaurants fail? It's usually not the food. Here are four restaurant failures that I witnessed recently in our neighborhood.

Get your name and message in the media - Click To Read Article
Imagine the media talking about you. That builds your visibility, credibility and perception of expertise. Whether you call this promotion, public relations or publicity, remember two important points: 1. It is free. Well nothing is free - you pay in time and effort. 2. We believe more what others say about you. This is doubly so when the media talks about you. Follow this five-step proven process to get your name and message in the media.

Entrepreneuers Beware: -- Cool is not enough - Click To Read Article
Every entrepreneur should watch this movie at least three times. I watched Cool Hand Luke on TV the other night. It is an old movie (1967) staring Paul Newman in the lead role along with George Kennedy. There is an assortment of other actors who I recognized more by their voices than their very young faces - including Wayne Rogers from the MASH TV series, and Dennis Hopper. The story is set in 1948 at a Southern US chain-gang prison. It lives up to the label of a classic movie - enjoyable to watch and full of powerful messages.

Does your presentation pass the Google test? - Click To Read Article
Presentation Tip. Learn from Google. They know something about the presentation of information. They took the chaotic information soup of the Internet and presented the information in the way that people want. Google didn't invent this but they are the number one search engine.

Cycle City declares bankruptcy - Click To Read Article
A lot of bargain hunters were picking up deals. I noticed one of the owners behind the parts counter dispensing friendly advice to a customer. At least he didn't seem bitter about his failed business venture. While browsing about the store I heard at least one person comment on the bankruptcy that “it was a sign of the times.” I couldn't help but wonder what this bankruptcy might be really a sign of.

Creating, Recognizing & Measuring Value - Click To Read Article
Deliver value that your customers recognize, appreciate and reward. If you want your customers to value what you offer - you must demonstrate that you value them and their money, risk, time, staff, business, and needs.

Do you make your clients feel safe? - Click To Read Article
Do you make your clients feel safe? If your clients don't feel safe - they won't buy from you. And they won't tell you why. It's not enough to be safe. You must make them feel safe. When they don't feel safe fear kicks into gear. Fear is the biggest obstacle to buying.

Create your top ten list - Click To Read Article
Create a top ten list to answer this question. Print this list on a postcard or flyer. Publish it on your website or blog. Memorize the list but never say all ten at one time. Tell people one or two then give them the printed list to read on their own. Reading the printed list will be more believable and convincing than you droning on. And very few people can deliver a top ten list as entertaining as Dave Letterman.

Business Lessons from Las Vegas - Click To Read Article
If you haven't been to Las Vegas recently - you must go. When you visit take good notes. Las Vegas is an inspiring business model. Las Vegas is a place to learn how to run your business. It might be called the sin city. But the real lessons of Vegas are not about gambling. It's about how to run a successful business. Study these important business lessons that I learned from Las Vegas.

Change what you do - Click To Read Article
January is named after the Roman god, Janus who had two faces - one looking back and the other looking forward. Now is a good time for you to do both. Review the past year to list and celebrate your accomplishments. Also review your setbacks armed with hindsight to crystallize the wisdom you gained. Looking ahead - set your goals and map your path. But don't expect to keep doing what you are doing and get more. Prepare to change your approach just to get the same results. If you want to improve - do something dramatically different.

Build your network faster with smarter questions - Click To Read Article
Networking can be a waste of time or it can be very profitable. What determines the difference? You - and how you approach the science of networking. To build a more profitable network you need to understand and master the power of questioning. Networking without good questioning is doomed to failure.

Build More Profitable Business Relationships - Click To Read Article
How can you build more profitable business relationships with your clients and prospects? Follow these examples. You will be pleasantly surprised with the results.

Branding: Death Cigarettes - Click To Read Article
How can you create a powerful brand? Follow the advice of UK entrepreneur BJ Cunningham. This is so good. BJ created a company called The Enlightened Tobacco Company in 1991, selling a cigarette called “Death Cigarettes”. It was presented in a black package emblazoned with a white skull-and-crossbones logo. Just imagine how this might appeal to the rebels.

Bill Gates' Secret Weapon: Stop to Think - Click To Read Article
Bill Gates stops to think at least twice a year. Bill escapes to his wilderness lodge every six months for one week. It is during these times that he develops strategy for Microsoft. It was one of these thinking sessions that helped him to move his company to embrace the Internet and the related opportunities.

Are you ready for a Mentor? - Click To Read Article
What is mentoring? Mentoring is a special relationship between a master and an apprentice. You can find good examples in modern culture: Obiwan Kanobee and Luke Skywalker from Star Wars and Cane (David Carradine) from the old Kung Fu TV series. In centuries past this was the only way to pass on critical knowledge of a craft. The mentor's role was to teach, coach and encourage.


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