Entertain The Economic Blues Away With A Franchise Business
Entertain The Economic Blues Away With A Franchise Business
When researching recession and the industries that have historically thrived under its conditions, one of the first things that comes up is a seedy list of taboo industries like liquor and prostitution. It may seem a little inappropriate to mention it, but there is reason for that trend. These industries survive because people weighted with the troubles tied to a lagging economy just want to escape reality, at least for a time. And that is the same root reason for which more innocent forms of entertainment succeed during economic dry spells as well.
There is one caveat to this pursuit of escape, however. Even though people are looking to get away from their troubles, they still remain relatively cognizant of their economic condition, which makes them reticent to go hog wild on entertainment luxuries they may have once indulged in. High-price items like concert, theater, and sports tickets all take a back seat to cheaper forms of entertainment.
During the Great Depression, it was incredibly common to find theaters packed to their breaking points on a regular basis, because 15 cents for a movie, though not cheap, was a price people were willing to pay to get away from life. Today, with the prominence and monetary value of at-home entertainment options, people are just as likely to stay in, rent an action flick, watch their sitcoms, or gather round the gaming console and take each other on in a shoot-em-up.
In fact, this is truer than anyone could have foreseen. With only two months remaining to the end of 2008, the cumulative growth of the American economy this year is expected to reach only 2.4%, which in itself is pretty pathetic. But, when you compare that to the year’s growth rate of the videogame industry, it could almost make a grown businessman cry. By end of year, the gaming market is expected to have grown at least 20%. And videogames aren’t alone; DVD sales and rentals are up too. In its first week on the shelf, the Blu-Ray version of the Movie Iron Man set a new record for sales, moving over 500,000 copies, and the regular DVD version of the movie sold over five million copies, amassing just under $100mil in that same week. What makes that truly amazing is that it was also the week that Congress decided to throw $700bil to bail out the stock market.
The clear conclusion is that though the vast majority of the American business world is suffering immensely under the weight of economic decline, at-home entertainment simply is not. Now, readers could take that only to mean that Blockbuster, Nintendo, and Best Buy are laughing themselves all the way to the bank, but that’s only half the story. Below are a list of franchises that specialize in this booming industry as well, franchises that an entrepreneur would be wise to investigate further if 20% growth sounds appealing.
Play N Trade
With over 500 stores currently in operation around the world, Play N Trade is universally recognized as the dominant retail franchise in videogame industry. The goal of every store is to provide the best gaming outlet with a comprehensive stock of products (including retro gaming gear alongside today’s trendsetting merchandise) and an enjoyable atmosphere in which customers can sit down and try games before purchasing. Franchisees work semi-absentee, and the corporate center does everything within its power to support each franchise, ensuring fun for franchisees, employees, and customers.
The Exchange
This franchise has one goal and one goal only, to provide consumers with the greatest selection of movies, music, and games available. To date, 30 years of experience in the industry has culminated in a method of operation that includes one of the most remarkable POS computing systems available, known as Exchangeware. This custom program makes the process of purchasing, pricing, trading, and selling media as simple and streamlined as can be. To boot, this franchise business comes with a complete startup package, making life for the franchisee as simple as possible also.
DVDNow
This home based business has become increasingly popular in recent months, as more and more entrepreneurs recognize how profitable it really is. Franchisees, who primarily work from home, stage automated DVD rental machines at various everyday locations like grocery stores and shopping centers, where passing customers can then insert a dollar and rent a new movie for the night. There is virtually no overhead, little upkeep, and it can be run entirely solo.
Gamer Doc
Though Gamer Doc is the newest franchise to the videogame world, the central management team has over 30 years of cumulative experience in matters of franchising. This combination of long-term knowhow and newness to the field make this business for sale one of the freshest and most promising business opportunities currently on the market. What they have made is a retail establishment that has the knowledge to serve hardcore gamers but also the simplicity and hospitality to cater to first-time gamers who may otherwise be turned off to the industry.
There are many ways to go in the entertainment world, but the fact remains that entertainment is a solid source of income even while times are generally tough. Of all industries, this is the one that has what it takes to not just weather a recession, but take full advantage of it.
Entertain The Economic Blues Away With A Franchise Business - To learn more about this author, visit Candice Clem's Website.
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The current recession has undoubtedly spurred an unending number of articles, analyses, and commentaries on corners of the business world that haven’t been struck as hard by the economic slowdown as others. Everyone is looking to make some more money while things are generally tight, and finding an unaffected business opportunity is an utterly logical way of doing that. It can often take a lot of searching, though: particularly because writers continue to spotlight the same handful of business sectors over and again. Home repair, car repair, healthcare, education, and a few others keep turning up as viable businesses during recession, but that’s old news. At least one is often overlooked: entertainment.
When researching recession and the industries that have historically thrived under its conditions, one of the first things that comes up is a seedy list of taboo industries like liquor and prostitution. It may seem a little inappropriate to mention it, but there is reason for that trend. These industries survive because people weighted with the troubles tied to a lagging economy just want to escape reality, at least for a time. And that is the same root reason for which more innocent forms of entertainment succeed during economic dry spells as well.
There is one caveat to this pursuit of escape, however. Even though people are looking to get away from their troubles, they still remain relatively cognizant of their economic condition, which makes them reticent to go hog wild on entertainment luxuries they may have once indulged in. High-price items like concert, theater, and sports tickets all take a back seat to cheaper forms of entertainment.
During the Great Depression, it was incredibly common to find theaters packed to their breaking points on a regular basis, because 15 cents for a movie, though not cheap, was a price people were willing to pay to get away from life. Today, with the prominence and monetary value of at-home entertainment options, people are just as likely to stay in, rent an action flick, watch their sitcoms, or gather round the gaming console and take each other on in a shoot-em-up.
In fact, this is truer than anyone could have foreseen. With only two months remaining to the end of 2008, the cumulative growth of the American economy this year is expected to reach only 2.4%, which in itself is pretty pathetic. But, when you compare that to the year’s growth rate of the videogame industry, it could almost make a grown businessman cry. By end of year, the gaming market is expected to have grown at least 20%. And videogames aren’t alone; DVD sales and rentals are up too. In its first week on the shelf, the Blu-Ray version of the Movie Iron Man set a new record for sales, moving over 500,000 copies, and the regular DVD version of the movie sold over five million copies, amassing just under $100mil in that same week. What makes that truly amazing is that it was also the week that Congress decided to throw $700bil to bail out the stock market.
The clear conclusion is that though the vast majority of the American business world is suffering immensely under the weight of economic decline, at-home entertainment simply is not. Now, readers could take that only to mean that Blockbuster, Nintendo, and Best Buy are laughing themselves all the way to the bank, but that’s only half the story. Below are a list of franchises that specialize in this booming industry as well, franchises that an entrepreneur would be wise to investigate further if 20% growth sounds appealing.
Play N Trade
With over 500 stores currently in operation around the world, Play N Trade is universally recognized as the dominant retail franchise in videogame industry. The goal of every store is to provide the best gaming outlet with a comprehensive stock of products (including retro gaming gear alongside today’s trendsetting merchandise) and an enjoyable atmosphere in which customers can sit down and try games before purchasing. Franchisees work semi-absentee, and the corporate center does everything within its power to support each franchise, ensuring fun for franchisees, employees, and customers.
The Exchange
This franchise has one goal and one goal only, to provide consumers with the greatest selection of movies, music, and games available. To date, 30 years of experience in the industry has culminated in a method of operation that includes one of the most remarkable POS computing systems available, known as Exchangeware. This custom program makes the process of purchasing, pricing, trading, and selling media as simple and streamlined as can be. To boot, this franchise business comes with a complete startup package, making life for the franchisee as simple as possible also.
DVDNow
This home based business has become increasingly popular in recent months, as more and more entrepreneurs recognize how profitable it really is. Franchisees, who primarily work from home, stage automated DVD rental machines at various everyday locations like grocery stores and shopping centers, where passing customers can then insert a dollar and rent a new movie for the night. There is virtually no overhead, little upkeep, and it can be run entirely solo.
Gamer Doc
Though Gamer Doc is the newest franchise to the videogame world, the central management team has over 30 years of cumulative experience in matters of franchising. This combination of long-term knowhow and newness to the field make this business for sale one of the freshest and most promising business opportunities currently on the market. What they have made is a retail establishment that has the knowledge to serve hardcore gamers but also the simplicity and hospitality to cater to first-time gamers who may otherwise be turned off to the industry.
There are many ways to go in the entertainment world, but the fact remains that entertainment is a solid source of income even while times are generally tough. Of all industries, this is the one that has what it takes to not just weather a recession, but take full advantage of it.
Entertain The Economic Blues Away With A Franchise Business - To learn more about this author, visit Candice Clem's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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