Home Based Business Spotlight--Vehicle Tracking Solutions

"If you were the owner of a business and you were sitting in the seat next to your driver, do you think he’d be more proficient?"

That was the question posed by Vehicle Tracking Solutions president Weston Pullen during a brief interview on New Haven, Connecticut’s Channel 8 news at the beginning of November. In the four-minute interview, Pullen gave a basic rundown of the services and mission of his company, explained the importance of his GPS real-time tracking equipment, and ended with that simple question: do you think he’d be more proficient?

According to the numbers collected by Vehicle Tracking Solutions’ tracking software and report database, the answer is yes. Drivers, in fact, do drive more proficiently when bosses are watching, and that increased proficiency translates into cash savings for their companies. That is, at its most basic level, the goal for Vehicle Tracking Solutions and all of its high-tech equipment.

Of course, not everyone knows what kind of "high-tech equipment" this franchise business sells.

The Market

Current studies indicate that in America there are currently 20 million business-owned vehicles on the road. That includes construction vehicles, taxis, limos, company cars, delivery trucks, ambulances, and a horde of other specific classes of vehicle.

Of that astoundingly large number of cars, trucks, and vans owned by corporate America, only an estimated 7% are currently fitted with GPS tracking devices that enable business owners to keep record of how vehicles are being used. That means that over 18 million company vehicles cannot currently be tracked by the firms that they belong to, which, in some ways, is like having an office building with an entire floor that is completely unaccountable to the rest of the organization. It doesn’t make sense, and it’s a business shortcoming that many companies hope to remedy.

The Technology

What these businesses need is tracking equipment that can instantly determine where a vehicle is geographically, what direction it’s going, how fast it’s moving, and what it’s gas consumption looks like. All of which is possible with the help of today’s GPS, internet, and telecommunication technologies.

Vehicle Tracking Solutions is on the cutting edge of this tracking revolution, and it all begins with Automatic Vehicle Location hardware covertly installed in a client’s vehicle. A hidden antenna allows this tracking unit to lock onto Department of Defense satellites to determine the precise latitude, longitude, velocity, and driving direction of the vehicle. Then, using the built-in GPRS modem, the device sends that information to the nearest cell tower, which, in turn, relays the information to the Vehicle Tracking Solutions National Operations Center. As soon as it hits NOC computers, it is put into data storage for 13 months and is sent to the client’s company computer. It can also be accessed through a web-server application or sent to a client cell phone.

That alone would be great, at least for large corporations. For a small business without the funds to hire designated fleet managers to sort through the information though, having that much data on every vehicle all the time can be overwhelming. For that reason Vehicle Tracking Solutions does the work of compiling client data into easy-to-read reports that chart gas usage, speeds, routes, and the time that each driver takes at every location. With those in hand, clients have an easier time tracking and interpreting data and, therefore, are better prepared to enact measures to save their companies time and money.

The Business Opportunity

The only problem for this Connecticut-based business is getting their technology into the hands of all the national businesses that own the 18 million vehicles yet untracked. And their solution to that obstacle is simple: work at home franchises. Because reaching that many businesses across the country is virtually impossible, franchising has become Vehicle Tracking Solutions’ primary means of expansion.

Running a home based business, franchisees are responsible for finding companies in their territory that can profit from this GPS tracking technology, selling them the product, and maintaining the equipment as problems may arise. It sounds simple enough, and it really is, mostly because the central Vehicle Tracking Solutions team takes care of a great deal of the work, providing technical support, administrative software, government contract assistance, and training and support packages. With most of the background work covered, work from home franchisees are freed to focus on client relations, marketing the business to potential clients, making sales, installing gear, and repairing/maintaining equipment that is already installed.

To date, the business serves a total of 650 clients owning 10,000 vehicles, but that number is expected to skyrocket in coming years. Forecasts predict that by 2010, there will be a total of 17 million customers subscribing to this and similar services.

And the beauty of profiting from a Vehicle Tracking Solutions franchise is that there are two streams of income in addition to sales. Because clients must pay a monthly subscription to maintain their service, each franchisee makes a solid monthly income off that alone. Add in maintenance fees, and the profits are substantial.

But, to calm any moral concerns, the service is as profitable for clients as it is for home business franchisees. One study of the fleet tracking industry reported that tracking services have saved the average client 13.2% on fuel costs and 13.4% on overtime charges, simply by refining the business and calling drivers to a higher level of accountability. In the end, everyone wins.

The Coming Revolution

Does having the boss in the passenger seat change the way a driver operates? Yes. Is it feasible for the boss to be in every company vehicle? It is now.

It won’t be long before vehicle tracking is industry standard, and there are few business opportunities in this market that offer the degree of strength and freedom that a Vehicle Tracking Solutions franchise does. Whether you’re in the market for a solid franchise or simply learning about upcoming technology trends, you will inevitably hear about this company in years to come.

Home Based Business SpotlightVehicle Tracking Solutions - To learn more about this author, visit Candice Clem's Website.

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