Internet Marketing Franchises Don’t Know the Meaning of “Recession”
Internet Marketing Franchises Don’t Know the Meaning of “Recession”
As it turns out, facing recession has reminded the business world that there are those industries that are virtually unaffected by economic withdrawal. Some of these have been around for a long time and were previously known to be resilient under poor economic conditions, but others, newer to the world’s market, are only now being found to be recession-resistant. One of these new additions to the list of recession-resistant markets is the web marketing industry.
The Numbers Say it All
It has come as something of a shock to many business analysts, but numbers don’t lie, and the number have been implying for some time that internet marketing is not susceptible to recession. And many organizations and magazines currently researching this unexpected trend agree.
Back in March, when rumors of recession were beginning to infiltrate the business realm, Wired Magazine ran a report on the apparent strength of online marketing as an industry. Talking with a handful of internet marketing executives of well known firms, the reporter seemed to get nothing but positive reflection on the growth of the industry to date and similar expectations for the future. Rich Kahn, CEO of search engine and advertising platform eZanga told the reporter that the very month in which the article was written, they had already doubled sales. And Kathy Sharpe, a long-time advertising vet and CEO of Sharpe Partners, commented, "I wouldn’t expect a huge decline [for the year]. [The market] has been growing at 25% for the last five or six years. I don’t know if we’ll do that again, but I wouldn’t expect it to fall below the double digit range." The positive sentiments were encouraging, but then, that was March, and the recession wasn’t in full swing. The question was whether or not those predictions would hold out.
Later, in July, when recession was becoming reality, PRWeek Magazine, an increasingly strong source of news on the public relations and marketing world, published an article on a survey that had conducted, polling 252 top US marketing executives on their expectations for advertising in the face of approaching economic downturn. What they discovered was surprising. Online marketing, in the opinions of marketing professionals, was the advertising field that had the most hopeful outlook of all marketing methods. Of those polled, 75% expected spending on digital marketing programs to increase in the coming year, 21% said spending would remain the same, and only 4% expected any kind of decline. Comparatively, 33% expected advertising budgets to increase next year, while 48% expected a similar spending to this year, which is not nearly as impressive as the amount of promise expected from online marketing.
As strange as it may sound, everyone agrees that regardless of economic shifts and sways, using the internet as a marketing tool is not something that even businesses in decline are willing to sacrifice. First, marketing is essential to the survival of any business in any circumstances, and should always be the last cut in spending. And of all marketing tools, the internet has risen to a chief position, being the cheapest and most effective to use, because the vast majority of consumers today do everything from product research to actual purchasing all online. Being online puts a business where the customers are, and any marketing company that can make that happen will continue to have clients even in recession.
Remaining Industry Opportunities
The best part about knowing about the solidarity of internet marketing is understanding that there are still business opportunities available in the industry. If purchasing a business for sale in this sector sounds like the wise business move for you, here are two franchises that can get you into this strong line of work.
WSI Internet
One of the best online marketing companies in the industry today, WSI Internet has been Entrepreneur Magazine’s hands-down favorite in the internet business world for six years running. As the face of internet marketing has changed over the years, WSI Internet has bobbed and weaved to stay ahead of the learning curve, remaining on top of client demands at every step along the way. And it has all paid off: wherever a WSI Internet home based business arises, clients are sure to follow.
Advertising Consultants
This 10-year-old home business is not specifically an internet marketing franchise, but it does provide franchisees with 20 different potential marketing avenues for clients, one of which is internet marketing. The focus of this study has been online marketing, but depending on client needs, the work at home owner of this franchise business can choose to use the advertising method that is best, which is a huge advantage when it comes to actually working in the field
Business opportunities may seem scarce as financial stability wavers, but in the end, there will always be industries that recession really can’t touch, and at this point, internet marketing seems to be one of them. With so many businesses funneling all available finances into advertising, just to stay afloat while the economy is in decline, a good marketer is in high demand. Whether a new marketing franchisee decides to work from an office or work from home, the fact remains that internet marketing is undoubtedly the way to go during these economically troubling times.
Internet Marketing Franchises Dont Know the Meaning of Recession - To learn more about this author, visit Candice Clem's Website.
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Free Download - High Demand Business Opportunities--Home Inspection Franchises By Candice Clem |
These days, America’s eyes, as well as those of most of the world, are locked on one thing and one thing only: recession. It doesn’t look like the nation has quite gotten to the point of building bunkers and storing canned goods, but it is safe to say that many in the business world are fearful. There is, however, a great difference between the terms many and everyone.
As it turns out, facing recession has reminded the business world that there are those industries that are virtually unaffected by economic withdrawal. Some of these have been around for a long time and were previously known to be resilient under poor economic conditions, but others, newer to the world’s market, are only now being found to be recession-resistant. One of these new additions to the list of recession-resistant markets is the web marketing industry.
The Numbers Say it All
It has come as something of a shock to many business analysts, but numbers don’t lie, and the number have been implying for some time that internet marketing is not susceptible to recession. And many organizations and magazines currently researching this unexpected trend agree.
Back in March, when rumors of recession were beginning to infiltrate the business realm, Wired Magazine ran a report on the apparent strength of online marketing as an industry. Talking with a handful of internet marketing executives of well known firms, the reporter seemed to get nothing but positive reflection on the growth of the industry to date and similar expectations for the future. Rich Kahn, CEO of search engine and advertising platform eZanga told the reporter that the very month in which the article was written, they had already doubled sales. And Kathy Sharpe, a long-time advertising vet and CEO of Sharpe Partners, commented, "I wouldn’t expect a huge decline [for the year]. [The market] has been growing at 25% for the last five or six years. I don’t know if we’ll do that again, but I wouldn’t expect it to fall below the double digit range." The positive sentiments were encouraging, but then, that was March, and the recession wasn’t in full swing. The question was whether or not those predictions would hold out.
Later, in July, when recession was becoming reality, PRWeek Magazine, an increasingly strong source of news on the public relations and marketing world, published an article on a survey that had conducted, polling 252 top US marketing executives on their expectations for advertising in the face of approaching economic downturn. What they discovered was surprising. Online marketing, in the opinions of marketing professionals, was the advertising field that had the most hopeful outlook of all marketing methods. Of those polled, 75% expected spending on digital marketing programs to increase in the coming year, 21% said spending would remain the same, and only 4% expected any kind of decline. Comparatively, 33% expected advertising budgets to increase next year, while 48% expected a similar spending to this year, which is not nearly as impressive as the amount of promise expected from online marketing.
As strange as it may sound, everyone agrees that regardless of economic shifts and sways, using the internet as a marketing tool is not something that even businesses in decline are willing to sacrifice. First, marketing is essential to the survival of any business in any circumstances, and should always be the last cut in spending. And of all marketing tools, the internet has risen to a chief position, being the cheapest and most effective to use, because the vast majority of consumers today do everything from product research to actual purchasing all online. Being online puts a business where the customers are, and any marketing company that can make that happen will continue to have clients even in recession.
Remaining Industry Opportunities
The best part about knowing about the solidarity of internet marketing is understanding that there are still business opportunities available in the industry. If purchasing a business for sale in this sector sounds like the wise business move for you, here are two franchises that can get you into this strong line of work.
WSI Internet
One of the best online marketing companies in the industry today, WSI Internet has been Entrepreneur Magazine’s hands-down favorite in the internet business world for six years running. As the face of internet marketing has changed over the years, WSI Internet has bobbed and weaved to stay ahead of the learning curve, remaining on top of client demands at every step along the way. And it has all paid off: wherever a WSI Internet home based business arises, clients are sure to follow.
Advertising Consultants
This 10-year-old home business is not specifically an internet marketing franchise, but it does provide franchisees with 20 different potential marketing avenues for clients, one of which is internet marketing. The focus of this study has been online marketing, but depending on client needs, the work at home owner of this franchise business can choose to use the advertising method that is best, which is a huge advantage when it comes to actually working in the field
Business opportunities may seem scarce as financial stability wavers, but in the end, there will always be industries that recession really can’t touch, and at this point, internet marketing seems to be one of them. With so many businesses funneling all available finances into advertising, just to stay afloat while the economy is in decline, a good marketer is in high demand. Whether a new marketing franchisee decides to work from an office or work from home, the fact remains that internet marketing is undoubtedly the way to go during these economically troubling times.
Internet Marketing Franchises Dont Know the Meaning of Recession - To learn more about this author, visit Candice Clem's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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