There is a saying that "there’s a kernel of truth in every lie" and when it comes to the business world, often times fallacies can arise and discourage an eager entrepreneur, when at their core, there is very little truth behind them. These false beliefs limit the business opportunities of otherwise fully capable businesspeople by turning them away from franchises that, realistically, are perfect matches for their personalities and would provide for their needs excellently. Here are some of the more popular myths about the pet industry and how to avoid the potential problems.
1. "It’s Just A Dog"
If you said that to a dog lover (who statistically make up about half of the American population), it would be advisable to step back a couple feet in order to avoid any physical reactions to such a statement. Though some people really don’t care for animals, those who do care, care adamantly, often considering their dog, cat, or canary a part of the family. And these people are the reason that the pet industry exists; as long as they view their furry companions as children, there will be a huge market for pets and pet products.
2. "A Pet Business Can’t Possibly Be Profitable"
On the contrary, whether it’s a Wild Bird Centers store or an Out-U-Go! dog-walking home based business, every pet business is part of the $43.4bil industry in the United States. I’m sure at some point in our nation’s history, the notion of a store that only sold pet products was laughable, but today it’s a hugely profitable industry with no prospect of dwindling: 63% of America owns a pet, and where there’s a pet, there will be a continued need for pet services and products.
3. "You Need To Have Previous Experience"
This has to be one of the most common misconceptions in all of franchising, which is ironic, because nearly every franchise requires little to no experience. When a new business owner starts his Dogsmith dog training franchise, the franchisor comes alongside to teach him everything that founder Niki Tudge knows about training and business operations; there is no need for him to have anything but the innate desire to succeed in business ahead of time. Although experience in a particular field can only help you new franchise business, it is rarely necessary.
4. "I Couldn’t Possibly Afford A Kennel Or A Storefront"
As a simple statement of personal financial capability, that may be true, but the presupposition that a pet franchise requires a kennel or storefront is far from true; there are plenty of work from home franchises available in the pet market. One good example is Canine Dimensions In-Home Dog Training, a business in which the owner trains both pets and pet owners in their own home. All work is done in your home and the homes of your clients; no storefront required.
5. "A Pet Business Will Be All Play All The Time"
This is akin to saying; "having a baby will be all play all the time" it’s more than a little inaccurate. Pet Supplies Plus, a pet retail business, and Dogtopia, a top-grade canine spa, are both serious businesses. They require large initial investments, meet the needs of hundreds of animals and owners a week, and take constant effort on the part of the owner, just like any other business. The fact that you get to work with dogs and play with kittens is certainly a perk, but in this busy industry, running a serious business will earn you some serious profits, but it will be far from all play, all the time.
6. "All Pet Businesses Are Either Dog Training Or Retail"
Those may be two of the more popular corners of the pet industry, but they are by no means the only options. One option is the Muddy Dog Wash & Coffee Bar. This unique franchise opportunity provides dog grooming and great coffee. A section of the store is setup for retail sales, but the bulk of the business will come in the form of making the dogs look and smell great, and keeping the owners caffeinated. There are few more creative combinations of business models out there, and neither aspect of this particular shop is concerned with training dogs or selling pet food.
7. "You Have To Love Animals To Run A Pet Business"
While it might make more sense to start a business in an industry that you like, it’s not absolutely necessary for a pet business franchisee to be crazy about pets. There is one particular field that comes to mind that would be fine for someone who doesn’t particularly care for pets: waste management. That’s right, businesses like Pet Butler and Hound Mounds work only with the doggy leftover, not the dogs themselves, and while these businesses may not seem glamorous, there is big money to be made in this business as more than 60% of Americans own dogs and 100% of those dogs poop. What’s more, you can run either business in a managerial role and escape personal contact with both the animals and their waste, yet still reap the benefits of the labor.
Whichever myth has kept you away from a franchise in the pet market, it doesn’t have to. This is as viable an opportunity as any other, and equipped with enough information, you can make the pet industry work for you.
Top 7 Myths About Pet Business Franchises - To learn more about this author, visit Candice Clem's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Franchising FAQs
|
| |
How can I go about investigating a particular franchise that I am interested in?
|
|
Clearing Up The Myths About Strategic Thinking and Planning
|
| |
I continue to be amazed at the amount of misinformation and the number of myths that exist about strategic thinking and planning. During my entire career, I have heard business owners, senior executives and not-for-...
|
|
5 Myths About Buying A Vending Franchise Business
|
| |
Many people enter into business opportunities, clinging to their pre-conceived notions, and this is especially true when it comes to vending machine franchises. Whether the thought is, "you can’t make very much mone...
|
|
Low Cost Franchises Offer Way to Own Your Own Business
|
| |
Low cost franchises come at a very economical price range. But it will be a good investment, only if the franchise opportunity comes along with comprehensive training and support system.
|
|
6 Common Myths About Cheap Franchises
|
| |
If you’re looking at the possibility of starting your own low investment franchise, chances are good that you’ve heard some information about low cost franchises that may not be entirely accurate. Whether those tale...
|
 |
Related Businesses - Evan Elite Authors |
|
David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business.
David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
|
Accessible Business Consultants
Dave Turkin, President, of Accessible Business Consultants is a full service business consultant that has over 32 years of experience working with small-medium size businesses. Dave has designed and implemented numerous business and marketing plans, designed internal programs for accounting and operational procedures. He has analyzed businesses and prepared strategic plans setting budgets for growth, expansion and business restructuring.
He currently sits on the Board of Directors of various corporations as an advisor. For many years he has been the Business Coach to many executives offering advice and guidance from old and established companies as well as new companies just getting started.
Dave has the ability to analyze a business quickly and get a strong indication as to the necessary steps to improve operations, productivity and profitability. - Visit Accessible Business Consultants's Website |
|
Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
|
Vwodek Wojczynski
Business Coach and Consultant Vwodek Wojczynski (pronounced Voy-chin-ski) brings fun, awareness, accountability and fresh perspectives based on his diverse experiences in life and business.
Born in Poland and educated in Greece and Canada, he is trilingual with 8 years experience in business development with clients in Canada, USA, Switzerland and Poland.
His approach is systematic and process-driven. He fuses the know-how of proven business methods with his commitment that entrepreneurs experience satisfaction and joy based on their values, motivations and strengths. He believes that businesses succeed based on their ability to generate value by providing what’s needed and wanted.
Ultimately, he trains executives and true business owners - people who work less, produce more, own businesses that run automatically after a while and make a difference globally.
His current research focus is the development of intelligent business systems and the application of emerging artificial intelligence technologies in business.
He is also an avid traveler, spoken word performer and visual artist. He resides in Toronto, Canada. - Visit Vwodek Wojczynski's Website |
|
Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations,
networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business
ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|
Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|
Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation.
BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them?
If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|
Dr. John Oda
John Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
