The positive message of franchising in a slow economy
The positive message of franchising in a slow economy
The next quarter will certainly be an important one for confidence and franchisee recruitment. Therefore complacency is not an option. More effort from franchisors in areas that demonstrate reassurance will be helpful to people in buying process now.
Tackling the negative undercurrent that is around in some parts of the UK at present head on is one option. Online newsletters, emails and articles carrying positive stories of how your network may be bucking trend, and posting feel good factor news and press releases is another.
People want a better way forward and they are looking for UK franchising to provide that way for them. Let’s take the initiative and get positive during the close of 2007 and opening of the New Year.
The positive message of franchising in a slow economy - To learn more about this author, visit Nick Strong's Website.
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Now more than ever it is vital that franchisors give out positive messages about their network’s successes. Since the summer it is clear that the Northern Rock situation and the UK press’ clamour for the negative have dampened some people’s confidence.
The next quarter will certainly be an important one for confidence and franchisee recruitment. Therefore complacency is not an option. More effort from franchisors in areas that demonstrate reassurance will be helpful to people in buying process now.
Tackling the negative undercurrent that is around in some parts of the UK at present head on is one option. Online newsletters, emails and articles carrying positive stories of how your network may be bucking trend, and posting feel good factor news and press releases is another.
People want a better way forward and they are looking for UK franchising to provide that way for them. Let’s take the initiative and get positive during the close of 2007 and opening of the New Year.
The positive message of franchising in a slow economy - To learn more about this author, visit Nick Strong's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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