Are You Ready For A Franchise
Are You Ready For A Franchise
The NFL football franchises definitely operate successful business enterprises. They are constantly trying to improve their marketing and advertising to attract not only the loyal fan, but the epitome of fans – the “raving fan.”
As franchise business owners, we are all seeking these same fans. We want the loyal, repeat customers who would recommend us when asked. The “coup de grace,” however, is the “raving fan” that’s a loyal fan plus tells everyone they know how wonderful we are and how they are somehow missing out if they don’t seek out the product/service from “us.”
It’s a feeling of belonging – to a large group with common goals. A sense of camaraderie that touches our competitive spirit. Just as in football, there’s a game plan or system. As long as we follow the system we have a much greater chance of winning the game (success).
What is success? Moving closer to the trophy? Maybe that’s achieving your financial goals - or having more control and independence – not being concerned about job insecurity – or even increasing your assets/net worth in preparation for retirement. Whatever the “trophy” is for you, is it worth going after? Half the excitement and satisfaction may just be the journey (game) itself.
What happens if you don’t get the trophy? Will you keep striving for it? Will you be satisfied with the job market (your position) and where you “fit” in the hierarchy (rankings)? Since the road to success is always “under construction,” we are challenged, rewarded, road blocked, detoured and even stopped in our tracks. We encounter lack of total preparation, carelessness, bad habits, procrastination, wrestling with our own ego, personality conflicts and yet, somehow we manage to move forward.
Therefore, I pose this question: Is there an end to the road? Our success starts and ends with us. We are the coach and the quarterback. We assemble the right team, develop the plays (system), support the people (players) we’ve put in key positions and work the system.
For most of us, the journey never ends until we die; however, all the failures and successes along the way help us achieve our financial goals and grow personally. Determining if you are
Are You Ready For A Franchise - To learn more about this author, visit Anne Barr's Website.
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Akin to the sports mantra “Are You Ready For Some Football?” the similarities are very obvious.
The NFL football franchises definitely operate successful business enterprises. They are constantly trying to improve their marketing and advertising to attract not only the loyal fan, but the epitome of fans – the “raving fan.”
As franchise business owners, we are all seeking these same fans. We want the loyal, repeat customers who would recommend us when asked. The “coup de grace,” however, is the “raving fan” that’s a loyal fan plus tells everyone they know how wonderful we are and how they are somehow missing out if they don’t seek out the product/service from “us.”
It’s a feeling of belonging – to a large group with common goals. A sense of camaraderie that touches our competitive spirit. Just as in football, there’s a game plan or system. As long as we follow the system we have a much greater chance of winning the game (success).
What is success? Moving closer to the trophy? Maybe that’s achieving your financial goals - or having more control and independence – not being concerned about job insecurity – or even increasing your assets/net worth in preparation for retirement. Whatever the “trophy” is for you, is it worth going after? Half the excitement and satisfaction may just be the journey (game) itself.
What happens if you don’t get the trophy? Will you keep striving for it? Will you be satisfied with the job market (your position) and where you “fit” in the hierarchy (rankings)? Since the road to success is always “under construction,” we are challenged, rewarded, road blocked, detoured and even stopped in our tracks. We encounter lack of total preparation, carelessness, bad habits, procrastination, wrestling with our own ego, personality conflicts and yet, somehow we manage to move forward.
Therefore, I pose this question: Is there an end to the road? Our success starts and ends with us. We are the coach and the quarterback. We assemble the right team, develop the plays (system), support the people (players) we’ve put in key positions and work the system.
For most of us, the journey never ends until we die; however, all the failures and successes along the way help us achieve our financial goals and grow personally. Determining if you are
Are You Ready For A Franchise - To learn more about this author, visit Anne Barr's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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