Home Staging Attracts Top Notch Tenant in Deflated Rental Market
Staging Diva Graduate, Isabelle Gelderblom, is proving that home staging works in the saturated rental market in Wiltshire, England.
Isabelle’s company, iDESiGN Home Staging, was hired at the end of a two-hour home staging consultation where she helped her client understand that the key to attracting the perfect tenant would be by highlighting and marketing the flat’s benefits rather than its price. The property owner knew she wanted the knowledge and experience of iDESiGN to help her rental stand out from the competition.
Distracting items were removed from the flat, existing furniture was styled with a color coordinated scheme and new accessories were added. Four agents viewed the property and all remarked they could see themselves living there. All valuations came in at about the same figure – 10% higher than competing rental units in the area.
For an investment of roughly $500 including consulting fees and new accessories, a modern flat was transformed into a show home and rented within 2 weeks to the second viewer for about $60 per month more than similar properties.
Isabelle’s client was thrilled that her 2 bedroom flat rented so quickly AND for full asking price. In fact, the new tenant was so taken by the decorating that a special request was made to rent the space “as is”.
Isabelle received a fabulous testimonial to use in her marketing materials with her client being quoted as saying, “After seeing the results that home staging can bring, I have no hesitation in recommending iDESiGN Home Staging to anyone interested in presenting their property effectively, whether they are looking to sell or to rent. I was able to achieve a profit and quick turnaround in a difficult market and I couldn’t have done it without the techniques used by iDESiGN Home Staging to make my property stand out.”
About her home staging training, Isabelle says, “I LOVE the Staging Diva courses. Debra is so to the point with both her presentation and the quality of the content. I appreciate all the examples included and hearing Debra’s perspective on issues questions asked during the course recordings. Debra, you have inspired me so much with your creative talent, knowledge, enthusiasm and energy! Thanks for everything.”
Isabelle is sure to get more requests rolling in for home staging projects. The first Staging Diva Graduate in England to join the Staging Diva Directory, her profile was indexed by Google the same day it was published. This can normally take at least 3 to 6 months to happen when you build a new site but because a listing is recognized as a site update on the Staging Diva Directory, it happens almost instantaneously. Also, because Isabelle’s is the first listing in England, her profile will always come up first when someone searches the directory for a home stager there.
Learn more about the Staging Diva Home Staging Business Training Program or about how you can have your business listed on the Staging Diva Directory of Home Stagers.
Home Staging Attracts Top Notch Tenant in Deflated Rental Market - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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