Home Staging Marketing Tactics That Will Put You Out of Business – Pt. 3
Home Staging Marketing Tactics That Will Put You Out of Business – Pt. 3
Many of these home stagers have good intentions, but end up using awful marketing tactics to try to grow their businesses, and end up sabotaging their businesses instead.
This is the last article in a series on the topic of terrible marketing tactics that can sink a home staging business faster than you can say, “What were they thinking?” Topics already covered include why using sex appeal, inappropriate humor and offering guaranteed sales are awful ideas.
The terrible marketing tactic covered in this article is:
Giving away ‘the farm’
Some home stagers are operating like non-profit organizations. Not only are some stagers advertising ridiculously low rates (no thanks to staging training companies promoting wages of $31.45 per hour as a good rate), but I continue to hear about stagers giving away free consultations and offering far too much free advice over the phone on inquiry calls.
While doing market research in her area, Staging Diva® Graduate Jill Monczunski posed as a homeowner and contacted a local stager to inquire about rates and services. The stager said her fee was $45 for a consultation (regardless of how long it would take) and went on to tell Jill everything she would need to know to stage her home herself!
“She was actually reading from her checklist and telling me what I needed to do and then offered to send me a copy of the checklist," said Jill. "At the end of our conversation, she told me I should look into becoming a home stager because I sounded knowledgeable and professional. I called for her expertise as a potential client and she literally talked me out of hiring her!”
It’s one thing to share your expertise through blog posts and newsletters but it’s a bad idea to tell a prospect why they don’t need your services unless you want to go out of business.
If you’re serious about your business, learn how to market yourself properly and professionally or you’ll quickly add to the statistic of entrepreneurs who don’t make it through their first year of business, let alone their fifth!
Home Staging Marketing Tactics That Will Put You Out of Business Pt 3 - To learn more about this author, visit Staging Diva's Website.
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Because the home staging industry is completely unregulated, anybody can call him or herself a home stager. This is one of many reasons too many real estate stagers get into the industry with no business or marketing training whatsoever.
Many of these home stagers have good intentions, but end up using awful marketing tactics to try to grow their businesses, and end up sabotaging their businesses instead.
This is the last article in a series on the topic of terrible marketing tactics that can sink a home staging business faster than you can say, “What were they thinking?” Topics already covered include why using sex appeal, inappropriate humor and offering guaranteed sales are awful ideas.
The terrible marketing tactic covered in this article is:
Giving away ‘the farm’
Some home stagers are operating like non-profit organizations. Not only are some stagers advertising ridiculously low rates (no thanks to staging training companies promoting wages of $31.45 per hour as a good rate), but I continue to hear about stagers giving away free consultations and offering far too much free advice over the phone on inquiry calls.
While doing market research in her area, Staging Diva® Graduate Jill Monczunski posed as a homeowner and contacted a local stager to inquire about rates and services. The stager said her fee was $45 for a consultation (regardless of how long it would take) and went on to tell Jill everything she would need to know to stage her home herself!
“She was actually reading from her checklist and telling me what I needed to do and then offered to send me a copy of the checklist," said Jill. "At the end of our conversation, she told me I should look into becoming a home stager because I sounded knowledgeable and professional. I called for her expertise as a potential client and she literally talked me out of hiring her!”
It’s one thing to share your expertise through blog posts and newsletters but it’s a bad idea to tell a prospect why they don’t need your services unless you want to go out of business.
If you’re serious about your business, learn how to market yourself properly and professionally or you’ll quickly add to the statistic of entrepreneurs who don’t make it through their first year of business, let alone their fifth!
Home Staging Marketing Tactics That Will Put You Out of Business Pt 3 - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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