Home Staging a Must-Have Marketing Tool for Real Estate Agents
Home Staging a Must-Have Marketing Tool for Real Estate Agents
1. They do not fully understand what a stager really does.
2. They feel that they provide adequate advice to their clients regarding improvements needed for the home to sell.
3. They are afraid that by recommending a Home Stager they will be expected to pay for the services.
A professional Home Stager will look at your client's home through the eyes of a highly critical buyer and make recommendations that will create the best first impression for potential buyers. Their services allow a home to stand out from the crowd and that benefits both the seller and real estate agent. It is a clear win-win situation.
If your listings show well it reflects well on your professionalism and helps your clients sell more quickly and for a higher dollar.
Let's be frank. It is your name on the sign that is on the front lawn, and people driving by notice whether your listings say "SOLD" or whether they sit for a long period of time. It's your reputation on the line. Wouldn't it be nice to be known in your market for always having listings that show well? Other agents will more likely show your listings over others, and clients looking for a listing agent will seek to be listed with you.
Turning your listings more quickly results in less hassle and higher profits for you.
I am sure you know what it's like to be stuck with a weak listing. Your clients call you daily wondering why it hasn't sold, when you'll be running another ad or when your next open house is scheduled.
You know the issue isn't how many ads you run but how bad the house shows. If you have run out of ideas of changes to make, or you simply do not want to discuss other options that you feel might upset your clients, you can have a Home Stager address issues you may not feel comfortable discussing with your clients. This is a huge drain on your time, energy and pocket book!
Home Stagers, or real estate stagers as we're also called, tackle sensitive topics like odor problems, ugly decor, etc. in a diplomatic way. And if the husband and wife can't agree on anything, wouldn't you rather we got in the middle than you? After all, you don't want to jeopardize your listing by taking sides. Home Stagers broach these subjects and consult with your client, and you get a better listing without having to face an uncomfortable conversation with your client.
Home Stagers free your time to focus on what you do best.
Yes you might offer decluttering or repair suggestions, but do you go into the same level of detail that a stager would? And more importantly should that be how you're spending your time when your real money is made getting and turning your listings?
We take over the worry of getting a home showing-ready and on time for your photography and agent open house. Imagine how nice it would be to show up for your open house knowing that all you have to do is open the door and everything else will be perfect!
But who pays for it?
Some agents will pay for a home staging consultation as part of the service they offer homeowners when they get a new listing. However, I don't think homeowners or Home Stagers should necessarily expect real estate agents to pick up the tab for a home staging consultation.
Just because you recommend home staging does not mean you have to pay for it; in the same way you wouldn't be expected to pay for a real estate lawyer or home inspector recommended to a client.
Homeowners who pay for the initial consultation themselves are more receptive to what the Home Stager recommends, unlike homeowners who only have us there because their agent is paying. Often when I do a consultation for homeowners whose agent is paying for my services, they continuously look at their watch hoping I don't go over my time because they have no interest in investing any of their own money in the process. These homeowners are less likely to act on many of my recommendations because they're just "playing along." For them it's free advice so they don't necessarily value it.
Home staging makes a huge difference in the presentation of a home. And for agents this translates into homes that sell more quickly and for higher amounts. It's only common sense that more buyers will be attracted to a fabulously presented home and be more willing to pay more for it.
Home Staging a MustHave Marketing Tool for Real Estate Agents - To learn more about this author, visit Staging Diva's Website.
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I receive countless emails from real estate agents asking if they should recommend a Home Stager to their clients. In my opinion, real estate agents are hesitant to utilize the services of, professional home stagers for three key reasons:
1. They do not fully understand what a stager really does.
2. They feel that they provide adequate advice to their clients regarding improvements needed for the home to sell.
3. They are afraid that by recommending a Home Stager they will be expected to pay for the services.
A professional Home Stager will look at your client's home through the eyes of a highly critical buyer and make recommendations that will create the best first impression for potential buyers. Their services allow a home to stand out from the crowd and that benefits both the seller and real estate agent. It is a clear win-win situation.
If your listings show well it reflects well on your professionalism and helps your clients sell more quickly and for a higher dollar.
Let's be frank. It is your name on the sign that is on the front lawn, and people driving by notice whether your listings say "SOLD" or whether they sit for a long period of time. It's your reputation on the line. Wouldn't it be nice to be known in your market for always having listings that show well? Other agents will more likely show your listings over others, and clients looking for a listing agent will seek to be listed with you.
Turning your listings more quickly results in less hassle and higher profits for you.
I am sure you know what it's like to be stuck with a weak listing. Your clients call you daily wondering why it hasn't sold, when you'll be running another ad or when your next open house is scheduled.
You know the issue isn't how many ads you run but how bad the house shows. If you have run out of ideas of changes to make, or you simply do not want to discuss other options that you feel might upset your clients, you can have a Home Stager address issues you may not feel comfortable discussing with your clients. This is a huge drain on your time, energy and pocket book!
Home Stagers, or real estate stagers as we're also called, tackle sensitive topics like odor problems, ugly decor, etc. in a diplomatic way. And if the husband and wife can't agree on anything, wouldn't you rather we got in the middle than you? After all, you don't want to jeopardize your listing by taking sides. Home Stagers broach these subjects and consult with your client, and you get a better listing without having to face an uncomfortable conversation with your client.
Home Stagers free your time to focus on what you do best.
Yes you might offer decluttering or repair suggestions, but do you go into the same level of detail that a stager would? And more importantly should that be how you're spending your time when your real money is made getting and turning your listings?
We take over the worry of getting a home showing-ready and on time for your photography and agent open house. Imagine how nice it would be to show up for your open house knowing that all you have to do is open the door and everything else will be perfect!
But who pays for it?
Some agents will pay for a home staging consultation as part of the service they offer homeowners when they get a new listing. However, I don't think homeowners or Home Stagers should necessarily expect real estate agents to pick up the tab for a home staging consultation.
Just because you recommend home staging does not mean you have to pay for it; in the same way you wouldn't be expected to pay for a real estate lawyer or home inspector recommended to a client.
Homeowners who pay for the initial consultation themselves are more receptive to what the Home Stager recommends, unlike homeowners who only have us there because their agent is paying. Often when I do a consultation for homeowners whose agent is paying for my services, they continuously look at their watch hoping I don't go over my time because they have no interest in investing any of their own money in the process. These homeowners are less likely to act on many of my recommendations because they're just "playing along." For them it's free advice so they don't necessarily value it.
Home staging makes a huge difference in the presentation of a home. And for agents this translates into homes that sell more quickly and for higher amounts. It's only common sense that more buyers will be attracted to a fabulously presented home and be more willing to pay more for it.
Home Staging a MustHave Marketing Tool for Real Estate Agents - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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