Why Home Stagers Don’t Need to Provide Furniture Rentals – Part 1
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Many home stagers mistakenly believe they need to carry an inventory of furniture to rent to their home staging clients who have vacant properties, or need new pieces to supplement existing furniture for a resale home on the market. Sadly, many of these stagers end up broke and out of business with nothing but a warehouse full of furniture and a pile of debt.
These unfortunate stagers get so caught up in what they think other home stagers are doing, they forget to look at home staging as a business and consider where and how they will make a profit. They buy truck loads of furniture on credit believing that’s what home stagers need to do. Then, to add insult to injury, they don’t mark up the price properly and never recover their costs.
Their inventory sits in a warehouse racking up storage fees and often when it's not in their warehouse it's sitting in a client's house on the real estate market that may not be selling as fast as they hoped.
One Boston stager made the classic mistake of renting out her furniture for an indefinite period without even making sure that she would collect rental fees along the way. With each new assignment to stage a vacant house, she'd go out and buy more furniture, lured in by those "don't pay a cent events" where you can buy furniture now on credit and pay for it in a year or two. Before she knew it, she owned enough furniture to fully furnish 10 vacant homes and that inevitable day when she'd have to pay for it all was fast approaching!
In part two of this article series, learn what options you have as a home stager that will help you avoid having this same scenario happen in your business.
Why Home Stagers Dont Need to Provide Furniture Rentals Part 1 - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Marcus ArkanMarcus Arkan currently serves as the President/Principle Broker of Syndicate Mortgages Inc. After working with a number of Canada's top financial institutions, the experience and knowledge he gained throughout his professional career combined with his drive and entrepreneurial spirit led him to develop his own company. The operation began in 2003 in the basement of his home and now has flourished into a successful corporation with a head office in one of Metropolitan Toronto's busiest sectors and 10 branch locations employing over 100 mortgage professionals. His organization is now one of Ontario's leading mortgage brokerages specializing in residential, commercial, and construction financing. He holds the designation of Accredited Mortgage Professional from the Canadian Association of Accredited Mortgage Professionals. This allows him to differentiate himself from other mortgage originators and demonstrates his commitment to the highest standards of industry performance. For more information on Mr. Arkan and his Syndicate Mortgages Inc., please visit www.syndicatemortgages.com. - Visit Marcus Arkan's Website |
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