Kenneth C. Halkin Articles
Integrating Social Media Into Your Marketing Plan - Click To Read Article
Social media provides a set of tools, which when used properly, can greatly leverage and enhance your other networking/word-of-mouth marketing and your other internet marketing efforts. It is cheaper, faster, and less geographically restrictive than our traditional networking activities. Like any other tool, social media can be very effective when used properly, or very dangerous when misused. Improper use can damage your brand, erode relationships and create threats to your personal safety and security.
Weighing in on Health Care Reform - Click To Read Article
There is no question that health care reform is needed. We have the most expensive system, in total cost and per-capita, in the world. One would expect, twice the results. Yet, we are well behind the rest of the industrialized world in those indices most used to measure the health of a population.
The question is what type of reform do we need. The factors leading to our high costs are complex. the factors leading to our lagging in health indices are even more complex. Quick, politically expedient fixes are not what we need. Debate driven and financed by those interest groups with the most to loose by reform is not what we need. Shaping opinion by spreading fear and mis-information is not what we need.
We need to take a careful, analytic approach, making use of those experts who study and compare systems around the world.
A Time To Consider Strategic Alliances - Click To Read Article
In any economy, strategic alliances can make good economic sense. Strategic alliances can strengthen the depth and/or breadth of an organization’s capabilities, giving it competitive advantage, while often reducing overhead and improving the bottom line. In a challenging economy, such alliances can be a crucial survival strategy. However, a poorly conceived, poorly planned or poorly executed alliance can be a disaster for all involved. This article covers what issues to consider and how to proceed with exploring and executing a strategic alliance.
Planning Your Exit - Click To Read Article
This article emphasizes the importance of advanced exit planning for business owners and offers a practical guide to the steps for sound exit planning.
Gearing Up for the New Economy - Click To Read Article
This article addresses how the current recession will impact your customers' buying decisions even after the recovery and emphasizes the need for strategic planning for how to survive and thrive in the post-recession economy.
Lost Your Job? Thinking of Going Into Business for Yourself? If You Do it…Do it Right! - Click To Read Article
Many career professionals have lost their jobs during this recession and are having a hard time finding new employment. Many of those individuals are eventually deciding to go into business for themselves. It is not necessarily a crazy idea to be starting a new business during a recession but if you are going to do it, you need to do it right. This article covers the basic issues to consider and important steps to take.
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