The Power of Words
The Power of Words
Words are powerful. They can inspire confidence or they can have the exact opposite effect - create a lack of confidence.
Let me give you an example, using the current presidential campaign.
And please, this isn't intended to start a political debate. That's not what this article is about. It's about the power of words. Nothing else.
At 9:00 a.m. on September 15, 2008, John McCain uttered seven event-changing words..."The fundamentals of the economy are strong."
The Lead Is Widening
With that single sentence, a presidential campaign race that had been relatively tight broke decidedly toward Obama and his lead is widening each passing day.
Now we could argue that other events also played a role in McCain's declining poll numbers. For example, the economic crisis and Obama's impressive debate performances are all contributing factors.
But no one can dispute this one simple fact. McCain's campaign has not been the same since September 15, when he uttered that now infamous statement.
So what happened?
Why did that one sentence tilt the race more favorably toward Obama?
Here's what I think happened: When McCain said that the fundamentals of the economy were strong, people wondered what economy he was talking about. Because surrounding events suggested the economy was anything but strong.
Worse yet, people felt McCain was out of touch with what they were feeling. They felt he didn't "get it." In essence, McCain lost economic credibility with the American people.
Lost Confidence
As a result, people lost confidence in McCain's ability to handle the economic crisis, and they drifted toward Obama for leadership. And the polls are overwhelmingly reflecting that.
Here's another example of the power of words, using the current economic crisis. When it was announced that the government was going to bailout Wall Street to the tune of 700 billion dollars, the American people went ballistic.
They wanted to know why Wall Street was getting a bailout, when they were the ones responsible for this mess in the first place.
American's Hostile...
So why were the American people so hostile towards bailing out Wall Street?
Because of the way the package was presented - because of the words that were used. Consciously or unconsciously, people had a problem with the word "bailout."
Quickly realizing the negative connotation of the word bailout, lawmakers wisely started calling the financial package a "rescue" plan.
What's the difference?
Simple semantics.
Polls suggest Americans still don't like the idea, by any name. But psychologically, they're not quite as hostile toward the idea of a rescue plan.
In closing, words are powerful. So be sure to choose your words very carefully.
The Power of Words - To learn more about this author, visit Andrew Rondeau's Website.
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In the business world and in real life, the words you use matter.
Words are powerful. They can inspire confidence or they can have the exact opposite effect - create a lack of confidence.
Let me give you an example, using the current presidential campaign.
And please, this isn't intended to start a political debate. That's not what this article is about. It's about the power of words. Nothing else.
At 9:00 a.m. on September 15, 2008, John McCain uttered seven event-changing words..."The fundamentals of the economy are strong."
The Lead Is Widening
With that single sentence, a presidential campaign race that had been relatively tight broke decidedly toward Obama and his lead is widening each passing day.
Now we could argue that other events also played a role in McCain's declining poll numbers. For example, the economic crisis and Obama's impressive debate performances are all contributing factors.
But no one can dispute this one simple fact. McCain's campaign has not been the same since September 15, when he uttered that now infamous statement.
So what happened?
Why did that one sentence tilt the race more favorably toward Obama?
Here's what I think happened: When McCain said that the fundamentals of the economy were strong, people wondered what economy he was talking about. Because surrounding events suggested the economy was anything but strong.
Worse yet, people felt McCain was out of touch with what they were feeling. They felt he didn't "get it." In essence, McCain lost economic credibility with the American people.
Lost Confidence
As a result, people lost confidence in McCain's ability to handle the economic crisis, and they drifted toward Obama for leadership. And the polls are overwhelmingly reflecting that.
Here's another example of the power of words, using the current economic crisis. When it was announced that the government was going to bailout Wall Street to the tune of 700 billion dollars, the American people went ballistic.
They wanted to know why Wall Street was getting a bailout, when they were the ones responsible for this mess in the first place.
American's Hostile...
So why were the American people so hostile towards bailing out Wall Street?
Because of the way the package was presented - because of the words that were used. Consciously or unconsciously, people had a problem with the word "bailout."
Quickly realizing the negative connotation of the word bailout, lawmakers wisely started calling the financial package a "rescue" plan.
What's the difference?
Simple semantics.
Polls suggest Americans still don't like the idea, by any name. But psychologically, they're not quite as hostile toward the idea of a rescue plan.
In closing, words are powerful. So be sure to choose your words very carefully.
The Power of Words - To learn more about this author, visit Andrew Rondeau's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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