Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?
Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?
That is admittedly some decent coin.
However, this post isn’t about achieving decent.
Let me tell you about a certain marketer that some of you will know.
His name is Frank Kern. He looks like this.
(Frank Kern, creator of Mass Control, on Your Right)
He’s the blonde one.
Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years!
That translates to an unprecedented CRV average of $275 a person!
In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies.
The FREE content in Frank's videos is even better than most of the $347 courses and $1000 seminars I have been to. And I’ve been to plenty.
Frank’s concept of Mass Control lies in ONE big idea. It is an ideas so big that I’ve never looked at list building and e-mail marketing the same way ever again.
His big idea is this:
The money isn’t in the list. The money is in the RELATIONSHIP you have with that list.
Ok stop reading and let that idea sink in. Ready? You may continue reading now….
Do you see the massive impact that this one idea can have for your entire email-marketing strategy?
Mass Control teaches you the ways of ‘Seductive Selling’, to build such a great relationship with your list that they can’t help but give you money since you’re a trusted friend who can solve all their problems.
There will be more blog posts touching on the Mass Control techniques in more detail, but for now, I will leave you with one relationship building tip.
Often we forget that when someone surfs the net, he’s in a different frame of mind as compared to going to a shopping mall, watching TV or listening to radio. Even when he’s on the net, his frame of mind is determined by the medium he’s using at the moment.
For example, if someone is using a search engine, he’s usually in the frame of mind to get an answer to a question or to purchase something specific.
Blog readers are usually looking for information or to be entertained.
Video viewers are there for the laugh of the day.
And most importantly, the net users of email are using either for work, to catch up with friends and loved ones, or to flood other people’s inboxes with funny jokes, viral videos and annoying forwards.
The one thing that they DON’T do whenever they check their emails, however, is be inclined to buy stuff.
So…. how do you bridge the divide between you with stuff they are supposed to buy, and them, who are not in ‘buy stuff’ mode?
Frank Kern’s answer is this — to ‘disguise’ your message to cater to the user’s frame of mind as closely as possible. In particular, the communicating with friends and family route.
Ergo, the closer you get to replicating the mail format of a friend sending to a friend, the more the email will be opened, and the more will people be receptive to your offer.
Devices you can use are no caps in the subject line, a ‘my wife told me to check this out and I want to share with you the cool discovery’, and a more personal delivery.
Well, with that in mind, do think about other ways you apply this to your email marketing.
Who would have thought that the most effective emails are the ones that are the least professional, eh? ;)
More Frank Kern Mass Control marketing technique in the days to come. But seriously folks - SAVE these emails, study em and follow his style.
Email Marketing Redefined Is Frank Kern God Or Just a Minor Deity - To learn more about this author, visit Michael Reining's Website.
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Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn’t about achieving decent.
Let me tell you about a certain marketer that some of you will know.
His name is Frank Kern. He looks like this.
(Frank Kern, creator of Mass Control, on Your Right)
He’s the blonde one.
Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years!
That translates to an unprecedented CRV average of $275 a person!
In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies.
The FREE content in Frank's videos is even better than most of the $347 courses and $1000 seminars I have been to. And I’ve been to plenty.
Frank’s concept of Mass Control lies in ONE big idea. It is an ideas so big that I’ve never looked at list building and e-mail marketing the same way ever again.
His big idea is this:
The money isn’t in the list. The money is in the RELATIONSHIP you have with that list.
Ok stop reading and let that idea sink in. Ready? You may continue reading now….
Do you see the massive impact that this one idea can have for your entire email-marketing strategy?
Mass Control teaches you the ways of ‘Seductive Selling’, to build such a great relationship with your list that they can’t help but give you money since you’re a trusted friend who can solve all their problems.
There will be more blog posts touching on the Mass Control techniques in more detail, but for now, I will leave you with one relationship building tip.
Often we forget that when someone surfs the net, he’s in a different frame of mind as compared to going to a shopping mall, watching TV or listening to radio. Even when he’s on the net, his frame of mind is determined by the medium he’s using at the moment.
For example, if someone is using a search engine, he’s usually in the frame of mind to get an answer to a question or to purchase something specific.
Blog readers are usually looking for information or to be entertained.
Video viewers are there for the laugh of the day.
And most importantly, the net users of email are using either for work, to catch up with friends and loved ones, or to flood other people’s inboxes with funny jokes, viral videos and annoying forwards.
The one thing that they DON’T do whenever they check their emails, however, is be inclined to buy stuff.
So…. how do you bridge the divide between you with stuff they are supposed to buy, and them, who are not in ‘buy stuff’ mode?
Frank Kern’s answer is this — to ‘disguise’ your message to cater to the user’s frame of mind as closely as possible. In particular, the communicating with friends and family route.
Ergo, the closer you get to replicating the mail format of a friend sending to a friend, the more the email will be opened, and the more will people be receptive to your offer.
Devices you can use are no caps in the subject line, a ‘my wife told me to check this out and I want to share with you the cool discovery’, and a more personal delivery.
Well, with that in mind, do think about other ways you apply this to your email marketing.
Who would have thought that the most effective emails are the ones that are the least professional, eh? ;)
More Frank Kern Mass Control marketing technique in the days to come. But seriously folks - SAVE these emails, study em and follow his style.
Email Marketing Redefined Is Frank Kern God Or Just a Minor Deity - To learn more about this author, visit Michael Reining's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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