How many keywords per Ad Group?
How many keywords per Ad Group?
A while back, I promised to answer any AdWords question that our users would send me. I am still going to go and do that, but it is going to take a little while since I got hundreds of questions via the blog and our newsletter.
In any case, one of the questions that I kept hearing again and again is:
“How many keywords should I ad per Ad Group?”
I see just about anyone that is new with AdWords struggling with this and just the other day, I was listening to a StomperNet video by Frank Kern and I was shocked that in the video even the advice that Frank Kern was giving was not what I would have recommended.
So, here is the rules that I follow each and every time I create a set of new Ad Group.
For example, here is what I did while I was building a keyword list for our new keyword tool. While I won’t go over the entire keyword list that I build, I will dive into a specific example to answer “how many keywords per Ad Group?”
So, lets pick the keyword phrase “keyword tool” as an example.
Step 1: Check the traffic. The phrase “keyword tool” is a very popular keyword phrase. According to Google’s keyword tool it gets over 90,500 searches per month.
So what do I do?
I create 1 Ad Group where I put only 1 keyword phrase into the Ad Group using exact match.
In other words, if the keyword phrase gets a lot of searches and is very important to you, then I would recommend to use exact match and create 1 Ad Group with only that 1 keyword.
Step 2: Now I use the keyword tool WordButler to build a comprehensive keyword list of all the searches that are done online that contain the keyword phrase “keyword tool” and I put all of these into Another Ad Group. In this case I found over 150 keyword phrases that contain the word “keyword tool” and I added all of them into a separate Ad Group.
Lets repeat - How many keywords per Ad Group?
* Step 1: I create an Ad Group with 1 keyword only using exact match
* Step 2: I create an Ad Group with all of the keywords that contain the root (in this case “keyword tool)
Lastly, I will then go deeper. If you go to Google’s keyword suggestions and look at the traffic estimates, you will see that there is lots of keywords that get over 10,000 searches per month.
keyword tool - 90,500
overture keyword tool - 9,900
keyword research tool - 8,100
keyword search tool - 8,100
keyword selector tool - 8,100
adwords keyword tool - 6,600
free keyword tool - 6,600
Since the above keyword phrases all get over 5,000 searches per month, I will repeat the same steps and create 2 Ad Groups for each of the above keyword phrase. The first will have only 1 keyword with exact match and the other will have all of the keywords search queries that I can find. I will start with broad match and then add phrase match down the line.
Here is another tip. Whatever you do…. NEVER ever add different keyword phrases into the same Ad Group. For example, I would never put “keyword tool” and “keyword software” into the same Ad Group. If you do that, then there is no way you can compete with the top guys out there because your Ads will never be very targeted.
How many keywords per Ad Group - To learn more about this author, visit Michael Reining's Website.
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Most Frequently Asked AdWords Questions
A while back, I promised to answer any AdWords question that our users would send me. I am still going to go and do that, but it is going to take a little while since I got hundreds of questions via the blog and our newsletter.
In any case, one of the questions that I kept hearing again and again is:
“How many keywords should I ad per Ad Group?”
I see just about anyone that is new with AdWords struggling with this and just the other day, I was listening to a StomperNet video by Frank Kern and I was shocked that in the video even the advice that Frank Kern was giving was not what I would have recommended.
So, here is the rules that I follow each and every time I create a set of new Ad Group.
For example, here is what I did while I was building a keyword list for our new keyword tool. While I won’t go over the entire keyword list that I build, I will dive into a specific example to answer “how many keywords per Ad Group?”
So, lets pick the keyword phrase “keyword tool” as an example.
Step 1: Check the traffic. The phrase “keyword tool” is a very popular keyword phrase. According to Google’s keyword tool it gets over 90,500 searches per month.
So what do I do?
I create 1 Ad Group where I put only 1 keyword phrase into the Ad Group using exact match.
In other words, if the keyword phrase gets a lot of searches and is very important to you, then I would recommend to use exact match and create 1 Ad Group with only that 1 keyword.
Step 2: Now I use the keyword tool WordButler to build a comprehensive keyword list of all the searches that are done online that contain the keyword phrase “keyword tool” and I put all of these into Another Ad Group. In this case I found over 150 keyword phrases that contain the word “keyword tool” and I added all of them into a separate Ad Group.
Lets repeat - How many keywords per Ad Group?
* Step 1: I create an Ad Group with 1 keyword only using exact match
* Step 2: I create an Ad Group with all of the keywords that contain the root (in this case “keyword tool)
Lastly, I will then go deeper. If you go to Google’s keyword suggestions and look at the traffic estimates, you will see that there is lots of keywords that get over 10,000 searches per month.
keyword tool - 90,500
overture keyword tool - 9,900
keyword research tool - 8,100
keyword search tool - 8,100
keyword selector tool - 8,100
adwords keyword tool - 6,600
free keyword tool - 6,600
Since the above keyword phrases all get over 5,000 searches per month, I will repeat the same steps and create 2 Ad Groups for each of the above keyword phrase. The first will have only 1 keyword with exact match and the other will have all of the keywords search queries that I can find. I will start with broad match and then add phrase match down the line.
Here is another tip. Whatever you do…. NEVER ever add different keyword phrases into the same Ad Group. For example, I would never put “keyword tool” and “keyword software” into the same Ad Group. If you do that, then there is no way you can compete with the top guys out there because your Ads will never be very targeted.
How many keywords per Ad Group - To learn more about this author, visit Michael Reining's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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