How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer
How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer
What is a Big Idea?
A big idea especially as relevant to our industry involves combining the "knew" and the "new".
‘New’ is something totally unrelated to the industry and ‘knew’ is something existing within the industry. When you combine them, you come up with something innovative which explodes your profits.
They may be ‘big ideas’ in terms of advertising campaigns, products, marketing or sales strategy.
Most people say that you can replicate success by using tried and true methods; many say that copywriting is swiping a few files to replicate success. It works in some cases but if you want to take your success to a whole new level, you need a big idea.
Clayton Marketplace says his biggest winners in terms of his copywriting and his letters were based on big ideas which, in their time, were almost revolutionary in nature. It’s from such big ideas that accelerated growth can happen.
If you follow a predictable route, the growth will be predictable. Predictably high, perhaps, but if you want to go to the next level you need a big idea.
If I had to describe the foundation for big ideas, I’d talk about a monkey sitting at a typewriter. A thousand typing monkeys locked up in a room over a century will be able to produce work the quality of Shakespeare. What I mean is, when it comes to big ideas, it’s all about the numbers. The eureka moment; the ‘aha’ moment is a myth. It’s about quantity not quality.
How do you generate Big Ideas?
You don’t sit there and meditate and suddenly one big idea comes out…No, really. It doesn’t happen like that.
You sit down, and generate 50 ideas. Or 100 ideas. Or even better, 300 ideas. And from there, I bet you that at least one of them will be good enough to explode your business to the next level. That’s the foundation –it’s always a numbers game.
But, how do you generate as many ideas as you can, you’re wondering? There are some who regard themselves gurus who can generate brilliant, problem-solving profit-booming ideas, instantly. However, the rest of us mere mortals need to keep trying and pushing.
This was how, in my previous life, I got hired as a copywriter although I had no prior experience. My boss told me to generate as many ideas as possible for three products. They didn’t have to be good ideas, but I had to come up with as many fresh angles as possible.
Within the space of 3hours, I came up with 300 ideas…and I was hired on the spot.
This is the key:
Be Avant-garde Outside Your Own domain.
This key isn’t just for generating big ideas, but for success in anything –even my success in advertising. In my time in advertising during which I won numerous awards, I attribute my success to this key. What’s interesting is this: this key isn’t from any business book.
It was actually from an author by the name of Edmund White on a commentary on Salon.com. He observed that artists are mostly only avant-garde in their own domains. Although they expose themselves to the finest of their own field, everything else they take in is just like what everyone else is taking in.
For example, as a marketer, if you want to be the best in your field, don’t just study your field, marketing. When you do this, you create an incestuous loop, and you won’t create new ideas because they’re based on something someone else in marketing has done before. Even if you read many direct marketing and entrepreneurial books, you’re still going round the same circle.
But, if you step out of that domain, if you start, in the words of Brian Vaszily, "immersing yourself in genius", where you immerse yourself in the greatest form of human expression and creativity in every single field, good ideas will come out from there.
Imagine that fruit are ideas and the soil is your imagination. The fertilizer then is to make sure that the soil is fertile and produces as much fruit as possible…that fertilizer consists of ideas outside your own domain, outside the realm of marketing.
But, here’s a disclaimer:
The statement says no artist is avant-garde outside his own domain, and this basically means you MUST be an artist to begin with.
This means that in order for this to work, you must master marketing first. Before an outside idea can work, you must know the rules of Internet marketing before you can tap into being avant-garde outside your own domain.
If you are not a master of your own domain, if you are avant-garde outside your domain, everything will crumble because you don’t have the proper foundation to know what’s good or what works in your field.
Most copywriters say that to succeed in your industry, you have to be an expert in your field and in your products because when you know your product inside out, you can express it in new ways. It’s probably part of the secret behind Agora’s success.
There are many ways to tap into generating big ideas, but below are two fairly instant, practical ways to go about doing this. You have to immerse yourself in genius, in music and the arts, in different specialty magazines –you may find some good ideas. This is what I sometimes do. I call it funnel vision in practice.
How to generate a Big Idea
Funnel vision is a concept by Jay Abraham, the basic idea of which is this: if you look outside your own field into another domain, whatever is there –their cliches and norms –take them and apply them to your field and your products will soar. It’s instant innovation, and there are two practical ways to do it.
i. From the Inside, Looking Out
Dan Kennedy says to list down all the norms of your industry –its standard picture poses, usual phraseology, etc. And then, you break and/or twist them, one by one.
ii. From the Outside, Looking In
Take another industry, list their traits and cliches, and apply them in your industry and in every aspect of how you run your business. E.g. if you take the example of an airline where they have free tickets and a check-in counter, think of how you would apply these to your business.
You can generate a lot of ideas using these two techniques. Listing the norms may take you a while, and just by twisting them you already have 20-30 ideas off the bat.
Overnight Test
To illustrate this, I would use the example of somebody sleeping. That’s how simple it is. In advertising, it’s called the overnight test.
A good idea at that time may be the most contemptible of ideas in the morning. You might think it a genius idea when you first come up with it, you might find it amazing, but sleep over it first and see if it’s still a ‘genius idea’ in the morning.
If, in the morning, you are still equally excited about it, it most likely means yes, it is a good idea because it has passed the overnight test.
There are other idea-generating methods, and I’ll continue to share these with you later. In the meantime, I am as usual curious to hear from you how the principles I am teaching you are affecting the way you do business.
(Don’t forget that other like-minded people are linked to your website when you comment on our blog!)
Read this Article (and more) on the MindValley Labs Internet Marketing Blog...
http://blog.mindvalleylabs.com/how-to-instantly-generate-big-ideas-that-will-explode-your-business-the-billion-dollar-secrets-i-stole-from-my-previous-employer/424/
How to Instantly Generate Big Ideas That Will Explode Your Business the Billion Dollar Secrets I Stole from my Previous Employer - To learn more about this author, visit Michael Reining's Website.
Like this article? Share it with your friends
 |
Free Download - 7 Quick n Easy Steps to Create Videos That Impress |
I learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I’ll begin by tackling the definition.
What is a Big Idea?
A big idea especially as relevant to our industry involves combining the "knew" and the "new".
‘New’ is something totally unrelated to the industry and ‘knew’ is something existing within the industry. When you combine them, you come up with something innovative which explodes your profits.
They may be ‘big ideas’ in terms of advertising campaigns, products, marketing or sales strategy.
Most people say that you can replicate success by using tried and true methods; many say that copywriting is swiping a few files to replicate success. It works in some cases but if you want to take your success to a whole new level, you need a big idea.
Clayton Marketplace says his biggest winners in terms of his copywriting and his letters were based on big ideas which, in their time, were almost revolutionary in nature. It’s from such big ideas that accelerated growth can happen.
If you follow a predictable route, the growth will be predictable. Predictably high, perhaps, but if you want to go to the next level you need a big idea.
If I had to describe the foundation for big ideas, I’d talk about a monkey sitting at a typewriter. A thousand typing monkeys locked up in a room over a century will be able to produce work the quality of Shakespeare. What I mean is, when it comes to big ideas, it’s all about the numbers. The eureka moment; the ‘aha’ moment is a myth. It’s about quantity not quality.
How do you generate Big Ideas?
You don’t sit there and meditate and suddenly one big idea comes out…No, really. It doesn’t happen like that.
You sit down, and generate 50 ideas. Or 100 ideas. Or even better, 300 ideas. And from there, I bet you that at least one of them will be good enough to explode your business to the next level. That’s the foundation –it’s always a numbers game.
But, how do you generate as many ideas as you can, you’re wondering? There are some who regard themselves gurus who can generate brilliant, problem-solving profit-booming ideas, instantly. However, the rest of us mere mortals need to keep trying and pushing.
This was how, in my previous life, I got hired as a copywriter although I had no prior experience. My boss told me to generate as many ideas as possible for three products. They didn’t have to be good ideas, but I had to come up with as many fresh angles as possible.
Within the space of 3hours, I came up with 300 ideas…and I was hired on the spot.
This is the key:
Be Avant-garde Outside Your Own domain.
This key isn’t just for generating big ideas, but for success in anything –even my success in advertising. In my time in advertising during which I won numerous awards, I attribute my success to this key. What’s interesting is this: this key isn’t from any business book.
It was actually from an author by the name of Edmund White on a commentary on Salon.com. He observed that artists are mostly only avant-garde in their own domains. Although they expose themselves to the finest of their own field, everything else they take in is just like what everyone else is taking in.
For example, as a marketer, if you want to be the best in your field, don’t just study your field, marketing. When you do this, you create an incestuous loop, and you won’t create new ideas because they’re based on something someone else in marketing has done before. Even if you read many direct marketing and entrepreneurial books, you’re still going round the same circle.
But, if you step out of that domain, if you start, in the words of Brian Vaszily, "immersing yourself in genius", where you immerse yourself in the greatest form of human expression and creativity in every single field, good ideas will come out from there.
Imagine that fruit are ideas and the soil is your imagination. The fertilizer then is to make sure that the soil is fertile and produces as much fruit as possible…that fertilizer consists of ideas outside your own domain, outside the realm of marketing.
But, here’s a disclaimer:
The statement says no artist is avant-garde outside his own domain, and this basically means you MUST be an artist to begin with.
This means that in order for this to work, you must master marketing first. Before an outside idea can work, you must know the rules of Internet marketing before you can tap into being avant-garde outside your own domain.
If you are not a master of your own domain, if you are avant-garde outside your domain, everything will crumble because you don’t have the proper foundation to know what’s good or what works in your field.
Most copywriters say that to succeed in your industry, you have to be an expert in your field and in your products because when you know your product inside out, you can express it in new ways. It’s probably part of the secret behind Agora’s success.
There are many ways to tap into generating big ideas, but below are two fairly instant, practical ways to go about doing this. You have to immerse yourself in genius, in music and the arts, in different specialty magazines –you may find some good ideas. This is what I sometimes do. I call it funnel vision in practice.
How to generate a Big Idea
Funnel vision is a concept by Jay Abraham, the basic idea of which is this: if you look outside your own field into another domain, whatever is there –their cliches and norms –take them and apply them to your field and your products will soar. It’s instant innovation, and there are two practical ways to do it.
i. From the Inside, Looking Out
Dan Kennedy says to list down all the norms of your industry –its standard picture poses, usual phraseology, etc. And then, you break and/or twist them, one by one.
ii. From the Outside, Looking In
Take another industry, list their traits and cliches, and apply them in your industry and in every aspect of how you run your business. E.g. if you take the example of an airline where they have free tickets and a check-in counter, think of how you would apply these to your business.
You can generate a lot of ideas using these two techniques. Listing the norms may take you a while, and just by twisting them you already have 20-30 ideas off the bat.
Overnight Test
To illustrate this, I would use the example of somebody sleeping. That’s how simple it is. In advertising, it’s called the overnight test.
A good idea at that time may be the most contemptible of ideas in the morning. You might think it a genius idea when you first come up with it, you might find it amazing, but sleep over it first and see if it’s still a ‘genius idea’ in the morning.
If, in the morning, you are still equally excited about it, it most likely means yes, it is a good idea because it has passed the overnight test.
There are other idea-generating methods, and I’ll continue to share these with you later. In the meantime, I am as usual curious to hear from you how the principles I am teaching you are affecting the way you do business.
(Don’t forget that other like-minded people are linked to your website when you comment on our blog!)
Read this Article (and more) on the MindValley Labs Internet Marketing Blog...
http://blog.mindvalleylabs.com/how-to-instantly-generate-big-ideas-that-will-explode-your-business-the-billion-dollar-secrets-i-stole-from-my-previous-employer/424/
How to Instantly Generate Big Ideas That Will Explode Your Business the Billion Dollar Secrets I Stole from my Previous Employer - To learn more about this author, visit Michael Reining's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Michael's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Google Adwords Guide Hiring An SEO Expert Ideal Website Template Business / Personal Plan Business Checkup |
|
 | ||
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2008 | |
 |
Guide To ERP Software
Business Management Software | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
