The Beach Bum’s Guide to Landing Pages
The Beach Bum’s Guide to Landing Pages
If you’re spending cash on pay per click or other advertising, there are several crucial principles you must follow (if you want to make money)...
What Makes a Good Landing Page?
1. The headline and copy correspond to the ad that triggered the page.
If your ad is targeted to people looking for golf attire, your landing page should focus on golf attire, and not on other items that could distract from the main focus, such as golf clubs.
2. The focus is on getting visitors to take one specific action.
The landing page works on the basis of a most wanted response (MWR). It is designed to get the target audience to take ONE specific action, such as making a purchase or subscribing to a newsletter.
3. There are no distracting navigational links.
Unlike the homepage, the purpose of the landing page is not to get the users to browse the site, but to stay on the page and carry out the MWR. Tests have shown that landing pages with too many navigational links consistently under-perform. Just stick to the basics: a company logo or header for recognition along with a link to the homepage are sufficient. Avoid having any links that distract from carrying out the MWR.
4. The copy is short.
The copy on the landing page is usually shorter and more straightforward than the copy on your homepage. Remember to keep the look and feel of your landing page consistent with the rest of your website.
5. There is a prominent subscription form or checkout option.
The action you want the user to take should be available on the landing page itself; the user should not have to click to another page. Your landing page should have short copy, a prominent signup form, and no confusing navigation menu...
The Beach Bums Guide to Landing Pages - To learn more about this author, visit Michael Reining's Website.
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If you construct your landing pages right, you’ve got a lot of beach time ahead of you. Your landing page is the first step to capturing all that traffic you’re paying for. A well-made landing page could be the difference between a website that’s your hobby and a website that funds your vacations.
If you’re spending cash on pay per click or other advertising, there are several crucial principles you must follow (if you want to make money)...
What Makes a Good Landing Page?
1. The headline and copy correspond to the ad that triggered the page.
If your ad is targeted to people looking for golf attire, your landing page should focus on golf attire, and not on other items that could distract from the main focus, such as golf clubs.
2. The focus is on getting visitors to take one specific action.
The landing page works on the basis of a most wanted response (MWR). It is designed to get the target audience to take ONE specific action, such as making a purchase or subscribing to a newsletter.
3. There are no distracting navigational links.
Unlike the homepage, the purpose of the landing page is not to get the users to browse the site, but to stay on the page and carry out the MWR. Tests have shown that landing pages with too many navigational links consistently under-perform. Just stick to the basics: a company logo or header for recognition along with a link to the homepage are sufficient. Avoid having any links that distract from carrying out the MWR.
4. The copy is short.
The copy on the landing page is usually shorter and more straightforward than the copy on your homepage. Remember to keep the look and feel of your landing page consistent with the rest of your website.
5. There is a prominent subscription form or checkout option.
The action you want the user to take should be available on the landing page itself; the user should not have to click to another page. Your landing page should have short copy, a prominent signup form, and no confusing navigation menu...
The Beach Bums Guide to Landing Pages - To learn more about this author, visit Michael Reining's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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