Keith Thirgood Articles

Get your visitors to voluntarily give you their contact information - Click To Read Article
How to capture your site visitors' e-mail addresses and what to send them once you do.

Where is King Content? - Click To Read Article
One bit of advice you'll read over and over about business websites is that "content is king". Whether this is true or not is debatable, but most marketing and web advisors agree that content is very important. Great! But how do you get this fabulous, important content that surfers are looking for?

Your Marketing Message - Click To Read Article
Your message is first among your weapons in the battle of perceptions. Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.

Target Your Market - Click To Read Article
Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap.

Nice Guys Finish First - Click To Read Article
Volunteering your services can be an excellent way to form new business relationships and raise your business’s profile while lending a hand to a good cause. However, unless you take care, it can also become all-consuming, with little return (besides creating good karma).

Getting Paid to Promote Yourself - Click To Read Article
We all know we can pay a magazine or a newspaper to run ads for us. Businesses do it all the time. In many cases, you're obliged to advertise to survive. But wouldn't you rather promote yourself and your company in a number of publications, and get paid for it?

The Anatomy of a Sales Letter - Click To Read Article
Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now?

AT THE SPEED OF LIGHT - Click To Read Article
How many times has someone you've called said, "Why don't you send me some information on your company"? Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say they need more information in order to make the decision just to meet with you, let alone to agree to buy or hire. On the other, they have more information about everything than they know what to do with.

Selling Services - Click To Read Article
Selling a service isn't the same as selling a product. Your prospect is buying an intangible. There are no shiny buttons to show off. You and your company are the visible representations of the service. You need to live up to them in your image. (marketing) And in how you "court" the prospect. (sales)

Good News Travels Fast - Click To Read Article
This article is full of opportunities staring you in the face. If you don't believe me, write and tell me so--and by doing that you'd be proving me right. That would make you a proactive marketer: spotting a marketing opportunity in an everyday activity.

Cave Paintings, Baseball and Connecting - Click To Read Article
There’s no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people’s attention in this high-tech age takes the same know-how we had in neolithic days.

Site Lines Why are you on the web - Click To Read Article
Today, there are few businesses that can avoid being on the net. However, many businesses still don't treat their site like any other marketing tool. The development of your website should be guided by a goal. A focused site helps a small business be successful on the web. Analyze why you want to be on the web--what’s your goal?

Too Dull? Too Sharp? - Click To Read Article
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

A Questionnaire for Businesses - Click To Read Article
Twenty-five questions to help you determine how well you know your own marketing condition.

Seeking Help - Click To Read Article
Where does the time go? Billable time. As a consultant, your practice may be doing reasonably well; you’re charging $100-150 an hour. As an independent consultant, you’re probably also doing everything from grinding the coffee to editing the umpteenth draft of your brochure.

Improve Your Websites Results - Click To Read Article
Your website should be built around the goal of getting the sale. You don't do this with hyperbole, or hard-sell techniques, but by leading your prospect through the emotion and logic of the sales process. First, chart out a path from where your prospect enters your website, through all of the steps required to sell your product/service. Begin with showing the benefits your prospect will gain.

Business Planning for Non-MBAs - Click To Read Article
Have you taken the time to do some reflecting and planning around your business? Planning is one of the key variables separating financially successful businesses from those who just scrape by.


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