Roger Bauer Articles

SMART Goals are out DUMB Goals are in - Click To Read Article
If you’ve ever read any strategic or business planning literature, you’ve no doubt come across the acronym SMART for mapping out goals. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. Those are all fine and dandy objectives, but I’m out to propose another side of the coin—DUMB goals. Hear me out for a second!

6 Tips for Managing Subordinates - Click To Read Article
By following these six tips, you can improve your leadership skills while also gaining additional respect and admiration from your team. Isn’t that what every leader wants?

Increasing Your Company's Competitive Intelligence - Click To Read Article
The resources are likely within your reach to gather and distribute competitive intelligence throughout your organization if you desire to make this important for your organization. Smaller companies simply don’t devote enough attention to expanding their competitive intellectual capital, and this is a creative way to get more people involved in your strategic efforts and team build while maintaining some cost control. This article outlines a few ways to help get you started down the path to greater competitive intelligence across your entire firm.

10 Ways to Improve Cash Flow - Click To Read Article
Wouldn't it be nice if you could increase your cash flow without having to revamp the way you do everything? This article outlines some simple steps to achieve that objective without having to overhaul anything.

How to Assess a Competitive Sales Opportunity - Click To Read Article
One should always do a postmortem analysis after a sale doesn't occur. This article suggest some items to objectively look at a little harder in order to improve the odds for the next potential sale.

Open Letter to Rally's: Don't Confuse the Message! - Click To Read Article
One of the worst mistakes an advertiser can make is sending mixed messages. I'm always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn't getting any greater, and we're overloaded with messages on a day-to-day basis so we weed out almost everything anymore. That's interruptive marketing at its best. What happens when advertisers confuse the message and stray from the core of what the business actually does?

Extending Your Social Network via LinkedIn - Click To Read Article
Social networking has been hot for some time with sites such as MySpace, Facebook, and Friendster attracting a lot of visitors and interaction that has attracted the attention of larger companies looking to expand their product offerings along with boosting revenue growth. Today, we'll look at a business networking site that can extend your reach beyond your wildest dreams provided you put a little effort into it: LinkedIn. Let's look at some ways to go about using the service effectively.

How to Become a Great Client - Click To Read Article
As a consultant, I’m always trying to find ways to provide better service to my clients along with delivering more value for what they pay me. Whether it is a little piece of advice that helps in an area on the periphery of the services I provide or connecting a client with a resource totally unrelated, the focus is always on giving the customer what they need. That got me to thinking about what the customer could do in return to ensure a win-win relationship with consultants or any service provider. This article outlines five potential ways you can return the favor by being a great client.

How to Gain a Web Presence - Click To Read Article
One of the keys to starting a successful venture in today's business climate is having an effective website that reaches and appeals to your target audience. This article outlines some simple ways to get you site up and running while also appealing to search engines in the process.

Proven Steps to Eliminate Cold Calling - Click To Read Article
Cold calling is frequently the bane of a sales rep's existence, and very few actually enjoy the task. If you fall into this category, this article may be just what the doctor ordered as we take a look at various ways to eliminate cold calling from the day-to-day routine.

Search Engine Optimization: In-house or Outsource? - Click To Read Article
Have you ever wondered “can’t I just perform search engine optimization in-house?” The answer is a resounding “yes, you can,” but there are many things to consider prior to starting your own in-house SEO program. If everything does not line up at the moment, it may be a wiser decision to bring in an outsider to optimize your website properly. Let’s look at some common considerations.

5 Steps to Consistently Outselling the Competition - Click To Read Article
While there are far too many factors that can lead to a lost sales opportunity, you can greatly improve your odds of closing a sale if you consistently address the five areas outlined in this article throughout your sales process.

How I Took a Brand New Site to a Top 10 Organic Google Ranking in Less than One Week - Click To Read Article
The next time you produce a new website and want to improve the odds of your site getting indexed quickly, follow the steps outlined in this article and hopefully your site will rank well in the process.

7 Tips for Niche Marketing Success - Click To Read Article
Niche marketing is one of the hotter topics in internet marketing today, but many marketers struggle to effectively build their business. By following the seven tips in this article, hopefully you’ll reach the top of your niche in little to no time.

7 Steps to Internet Marketing Success - Click To Read Article
Slaying Goliath isn’t the goal of every internet marketer, but competing effectively is near the top of the list. With the seven tips outlined in this article, you can be well on your way to internet marketing success that hopefully helps you to at least play in Goliath’s sandbox at some point.

5 Keys to an Effective SEO Campaign - Click To Read Article
9 of every 10 search users click on a result within the first three pages of search results (Source: iProspect, “Search Engine User Behavior Study,” April 2006). Placing a billboard in the desert doesn’t make much sense, but having a website that isn’t consistently visible in the upper rankings of search engine results pages doesn’t do a whole lot of good either. In order to achieve success, here are five strategic areas to consider to better your odds of reaching your online marketing objectives.

5 Tips to SEO Success - Click To Read Article
Basic SEO isn’t that difficult if you think about it in a common sense manner. Promoting your site online is very similar to how you’d promote your business offline—it’s all about positive exposure. Being heavily involved online as well as off is a solid strategy to building awareness for your business and its website. This article outlines five steps to achieving SEO success.

6 Keys to a Successful Meeting - Click To Read Article
Meetings do not have to be exasperatingly wasteful events provided the proper steps are taken to remove obstacles and improve efficiency. This article outlines six tips to holding a successful meeting.

How to Target the Boomers - Click To Read Article
There are 76 million people alive today which were born between 1946-1964, widely considered the baby boom era. This article briefly discusses how to target this generation with your marketing messages.

5 Steps to Exceeding Customer Expectations - Click To Read Article
Every industry has an imaginary “bar” set for it either by an established leader or by the collective efforts of that industry over time. If your company can somehow raise that bar to new heights, you can take over control of the industry. Following the five steps outlined in this article can help improve your chances of discovering a game changing nuance to accomplishing just that.

Tips to Differentiation - Click To Read Article
Doing something much better and valuing your customers are distinct advantages that will lead you to the winners circle in time. This article outlines some tips and hints to reaching your differentiation goals.

5 Tips for a Search Engine Friendly Site - Click To Read Article
Designing a website can be a daunting task if you’re new to the game and have little time to research the proper ways to develop a site that is both user and search engine friendly. After-all, what good is a website if no one can find you? This article contains some things to avoid if search engine traffic is a priority.

Beginning SEO Q&A - Click To Read Article
If you're new to search engine optimization (SEO), review this article to learn some of the basics.

Of These 14 Work Behavior Sins, How Many do YOU Violate? - Click To Read Article
Are you a good co-worker, or are you annoying the life out of those around you? Explore the fourteen annoying traits outlined in this article to determine if your co-workers have had it with your recent behavior and what to do about it if the answer is “yes.”

Effective Writing: Where Have You Gone? - Click To Read Article
There are several poorly written articles circling the bowl on a daily basis, and this may end up being yet another one, but it's alarming to me that professional journalists consistently botch spelling and grammar. It used to be newspapers, magazines, and books served as an example of the proper use of punctuation, word groupings, grammar, and synonyms. Not anymore.

A Handful of Tips to Improve Sales Probability - Click To Read Article
At the beginning of every sales process, there is some form of needs assessment performed by the buyer and seller. When sales reps are tasked with “opportunity creation,” uncovering a pain which forces the customer to take immediate action is the key to sustained success. Let’s look at some ways you can utilize pain to further the sales process.


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