Donna Williams Articles

What's your one thing? Tips for creating your USP. - Click To Read Article
Have you ever thought about what sets your service or product apart from your competitors? What's the "one thing" you can say your small business has that no one else can claim? In this article, you'll learn the three essential steps to creating your own unique selling proposition.

Want to stress less and enjoy life more? These simple stress management strategies will get you started. - Click To Read Article
We all have stress, but how we handle that stress can greatly affect our physical and mental health. In fact, a few simple changes can mean the difference between a long, happy life and a short, miserable one. Here are some stress management strategies to help you on the journey.

Use these simple stress management strategies to bring more balance to your life. - Click To Read Article
Stress can steal our joy and peace of mind, causing life-threatening illness if allowed to go unchecked. But these simple, practical stress management strategies will help you find balance, regaining your life and your health.

Top 10 Ways to Build Creativity in the Workplace - Click To Read Article
Without creativity in the workplace, there would be no innovation. Without innovation, there would be no world-changing products, or business-building ideas. But have you ever wondered how to become a more creative company? This article will give you the 10 things a company needs to do in order to build creativity in the workplace...and start building a business legacy.

Too much work and not enough workers Here are seven alternatives to hiring - Click To Read Article
If you're at the point in your small business where you have too much work, but you just aren't sure you have the business to merit it just yet, here are seven ways to get the ob done without making a giant commitment.

The Three Most Important Leadership Qualities in Small Business. - Click To Read Article
If your goal is to grow your small business, these three leadership qualities are essential for any battle plan. This article shows you how adopting vision, courage, and integrity can help you leap forward to growth and success.

The three biggest barriers to small business success, and what you can do to break through. - Click To Read Article
Have you ever wondered why some people achieve small business success while others find themselves sitting on the sidewalk watching the parade go by? Well, here are the three biggest barriers to small business success.

Ten business time savers to help bring order to your day, and more money to your bottom line. - Click To Read Article
Does it seem like you have more tasks to do than hours in which to do them? Don't feel alone. Lack of time is a problem most small business owners have all faced at one time or the other. This article gives you 10 business time savers that will put more time back into your day, and more money to your bottom line.

Take the bite out of cold calling with these helpful strategies. - Click To Read Article
Few things strike fear into the heart of an entrepreneur than cold calling. But these cold calling strategies will help make the entire process more successful and enjoyable.

Some important time management tips to help streamline your business and your life. - Click To Read Article
Small businesses today are under tremendous pressure to do more with less. One of the ways we can stretch our business buck is to work smarter. These practical time management tips can help your company run smoother and more cost-effectively.

Some free advice about freebies - Click To Read Article
When it comes to marketing your product or service, the word “free” can take on magical proportions – causing people to open their mind and wallets in droves. This article gives you some free advice on how to develop freebies.

Spring Cleaning For Your Business. - Click To Read Article
Everyone has different workstyles. While some people are comfortable in chaos, others can't get anything done if one paperclip is out of place. No matter where you fall in the spectrum, the important thing to take into consideration is how it effects your customers, clients, and co-workers. Are THEY comfortable in your messes? If not, then these Spring Cleaning tips will help get you on the fast track to an orderly office and business.

Six Easy Steps to Creating a Killer Ad Campaign. - Click To Read Article
If your small business needs to get to get the word out, but is short on marketing money, this article will help you optimize your advertising dollars by creating ad campaigns that get noticed, remembered, and acted upon.

Practical money-saving tips for small business. - Click To Read Article
In today's economic climate, it's more important than ever to save every penny we can in our small businesses. With that in mind, here's some cost-cutting measures you can take to the bank.

Make your meetings more productive with these three simple steps. - Click To Read Article
Companies the world over lose millions of dollars every year through meetings that waste time and resources. Here are three simple steps you can take to make your meetings more productive.

How to Turn Your No-Sales into Cash by Turning Your "Features" into "Benefits." - Click To Read Article
If your advertising and marketing materials are touting your product's or service's "features" instead of its "benefits," you're probably missing out on sales opportunities. Learn how to turn your features into benefits, so you can turn those no-sales into cash.

How to Find Your Own Unique Selling Proposition - Click To Read Article
One of the biggest mistakes a small business can make – especially a young small business – is trying to be all things to all people. This article will show you what it takes to create your own unique selling proposition (USP) in order to become successful.

How should you handle advertising in a recession? - Click To Read Article
As credit dries up and small businesses tighten their belts around the world, one of the first things that usually gets cut is the advertising and marketing budget. If you’re considering this, read this article first and get helpful advice and ideas on how to keep your business on the grow during a recession.

How guerrilla advertising can build business without breaking the bank. - Click To Read Article
If you're like most small businesses, you know you need to advertise to build business, but it's hard to advertise when money is tight. That's where guerrilla advertising comes in. Guerrilla advertising (sometimes known as "guerrilla marketing") is about using the resources you have at your disposal to build business. This article gives you some great ideas on how to utilize what you have on hand to help grow your sales.

Here's why you should build creativity in the workplace. - Click To Read Article
Have you ever wondered if your company could benefit from becoming more creative? Do you long to be the next Apple or Google? Then this article will help you understand how creativity and innovation go hand-in-hand, and why you should start building it into your company

Heres the fastest way to outdo your competition - Click To Read Article
Wondering how to get an edge over your competition? By keeping your customers happy. A satisfied customer is a repeat customer. What’s more, they’ll tell all their friends. This article will show you how to keep your customers coming back for more.

Got creativity in the workplace Well here are 20 ways to nip it - Click To Read Article
If the idea of having a bunch of creative thinkers running around the office has you shaking in your Florsheims, this article will show you ways to get rid of it before it can take root and help grow your company into the powerhouse it was meant to be. A humorous look at the "don'ts" of creativity, designed to give you a laugh and a few tips on how to nurture creativity in the workplace.

Five keys to business success - Click To Read Article
Many people think business success is all about being in the right place, knowing the right people, and having the right knowledge. All that helps, but truly successful people share these five traits.

Dont just survive - thrive in 2009 - Click To Read Article
Throughout history some of mankind’s greatest achievements have happened in the most challenging times. That being the case, 2009 should be a great year for many smart small businesses…and these business survival skills should make it easier.

Are you dialed into radio advertising? - Click To Read Article
Have you ever wondered whether or not you should include radio advertising in your marketing mix? In this article, you'll learn some very specific reasons why radio is a good buy for small businesses from a 25-year advertising industry expert.

Are you inspiring excellence? - Click To Read Article
As an excellence advocate, one of your responsibilities is to inspire excellence in other people – especially those who work with you and for you. Excellence in the workplace leads to higher profits, higher job satisfaction ratings, and higher employee morale. Are you inspiring excellence? If not, then this article will show you how to start spreading the excellence around.

A little brand personality goes a long, long way. - Click To Read Article
Do your advertising and marketing reflect your brand personality? Ever wonder how to tailor your advertising to reflect the brand personality of your small business? This article simplifies the process and breaks it down into five basic components. Expert advice from a 25-year advertising and marketing executive.


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