Elyse Cabral Articles

What constitutes a good promotional product for your event - Click To Read Article
An overview of what an event promotional product is and also how to pick a good one.

Use Promotional Products To Communicate Your Marketing Campaign Message - Click To Read Article
Our latest article focuses on the benefits of integrating promotional products in to your marketing mix to better communicate your campaign message

Tips for a Successful Gift with Purchase Campaign - Click To Read Article
Gift with Purchase Promotions can be a very cost effective and a successful way of achieving specific objectives however there are certain steps you need to follow to ensure that your Gift with Purchase campaign is a success. This article outlines all the steps you need to take in order to make your Gift with Purchase campaign a success.

The Power of a Brand Name and how to make your own brand powerful - Click To Read Article
There are certain characteristics that a good brand name has. This article goes through the importance of a brand name and steps that you can do to ensure that your brand follows these guidelines.

Techniques to increase the effectiveness of your promotional marketing during a period of economic downturn - Click To Read Article
The prospect of a downturn in the economy can have a major impact on business. With Australia having such close ties to the U.S. market many businesses have gone into panic mode due to the financial crisis currently affecting the U.S. economy. Whenever there are changes in the U.S. markets, people assume that it will have an impact on the Australian market as well and more often than not, it does. Many companies try to prepare the company for a slow-down in sales and the number one direction taken is to cut-costs. Unfortunately the general trend seems to be that the Marketing department are the first to have budgets slashed. While there may be some merit in this strategy of cost-cutting what if we look at the other end of the spectrum which involves being proactive to counteract the negative effects of the market drop.

The Benefits of having a Company Uniform - Click To Read Article
Do you remember your school days when you did not have to worry each morning about what to wear; you just put on your uniform and off you would go to school? As adults our lives are ten times busier and yet we choose to complicate things further by not having a uniform. There are many benefits associated with having a company uniform not only for the company itself but also for the employees and customers.

Sometimes the most common Promotional Products can be the most effective - Click To Read Article
Most companies are always pushing to do something new and different from their competitors and we find that many of our clients approach us for new and innovative promotional products. If the campaign suits a new and unique product then that it what we will definitely recommend. However, sometimes the most basic and 'boring' promotional products may be the most effective. Let's take Custom Printed Balloons as an example.

Running Franchise Merchandise Programs through Online Stores - Click To Read Article
Franchises are in a unique situation when it comes to creating a merchandise program; most individual stores have a different owner each with their own opinion on how the business should be run. An online store can ensure consistency across all your promotional products and merchandise.

Promotional Products are a Key Ingredient in Integrated Marketing - Click To Read Article
A look at how promotional products should be a key ingredient in your marketing campaign, backed up with some statistics from the Promotional Products Association International.

Promotional Products are the best source of Marketing Support for Franchises - Click To Read Article
An outline of how Promotional Products are the best source of Marketing Support for Franchisees because they ensure each location will receive the same benefits compared to other forms of Marketing & Advertising where some franchise locations benefit more than others.

Promotional Marketing Tips for Small Businesses - Click To Read Article
One of the most important things when starting a new business is to get yourself known in the market place so that you can hopefully start getting some customers. Many companies attack this front on and start putting all their money into marketing and advertising. Unfortunately, this sort of spending in the early stages would probably be one of the reasons that many small business find it difficult to survive. There is just too much initial outlay with little immediate return. While it is important to get your business known it is also important to ensure the longevity of your business by spending wisely. Your priority should be on getting the most bang for your buck, which means making sure that you use advertising and marketing mediums that won’t cost you a fortune and that will generate positive results.

Maximise your Impact at Trade Shows - Click To Read Article
Trade Shows can be a highly competitive business. You are exhibiting amongst hundreds of your competitors; and you are all offering similar products or services, all to the same group of people. This article gives you some simple advice on how to maximise your impact at a Trade Show.

How to make your Promotional Products meaningul and unique - Click To Read Article
This article outlines the importance of making your Promotional Products unique and meaningful not by spending a lot of money but by picking a product that represents your company and then incorporating it into your marketing campaign in a creative way.

How Promotional Caps became a Fashion Trend - Click To Read Article
Have you ever wondered how the humble trucker cap became a fashion icon when it was branded with the Von Dutch logo? This is one of those success stories that seem to be too good to be true but prove that promotional products can be used in such a way that they become the fashion of the day. This article focuses on some fundamental marketing strategies and illustrates that the key to success is to know your market and how to influence it. The creators of the Von Dutch cap were able to identify that the easiest path to it's young market was to first recruit influential celebrities and have them be seen to create the new trend by wearing a new style of cap. Any number of promotional products can be used in the same way as long as the appeal of the product and perceived value to recipient is considered.

Growing your Small Business through Sponsorships & Promotional Give-away’s - Click To Read Article
As a small business it can be difficult to promote your company towards potential customers, especially if you have a limited marketing budget which many small businesses do. One effective technique of growing and promoting your business is through the sponsorship of local sporting teams. This article outlines the benefits of sponsorship as well some tips for getting the most out of your sponsorship.

Compulsory Promotions for Franchisees and why they work - Click To Read Article
Franchises are in a unique situation when it comes to planning their marketing campaigns; although each franchise has a different owner they are all using the intellectual property of the Franchise owner and therefore the Franchise owner must grant permission for the franchisee to use their brand name in any marketing. Compulsory promotions are one form of marketing that Franchises can effectively use. This article outlines what Compulsory Promotions, why they work as well as tips to improve your Compulsory Promotions.

Cheap Promotional Products - Click To Read Article
In these tough economic times businesses are cutting back on their marketing budget and many are deciding not to spend on promotional products; what they really should be doing is re-evaluating the promotional products they are purchasing. There is a huge range of cheap promotional products such as pens or magnets that can make a big impact as part of your marketing campaign.

Adding Value to your Corporate Christmas Gift - Click To Read Article
Choosing the right promotional product to give your customers and staff can be a complicated process which is why JEM Promotional Products have written an article about Adding value to your Corporate Christmas Gifts. We have focused the article on three main methods of adding value to your corporate Christmas Gifts which are Personalisation, Picking an appropriate Product and Attention to Detail. We hope that it makes picking your gifts easier this Christmas!

A Guide to Creating a Direct Mail Campaign incorporating Promotional Products - Click To Read Article
This article is a practical How to Guide for any businesses looking at doing a Direct Mail Campaign for the first time. I use an example of an Unaddressed Mail campaign that incorporates Promotional Products and discuss each step involved from contacting Australia Post, picking your Promotional Product and submitting your letters for lodgement. Many companies are no longer using Direct Mail and so there is a real opportunity for businesses to dominate with little competition from other businesses. I have used an example that includes promotional products because according to the Promotional Product Association International the inclusion of a Promotional Product to a mail promotion can increase the response rate by 50% (Reference: The Power of Promotional Products – PPAI).

10 Reasons why to use Promotional Products - Click To Read Article
10 Reasons why to use Promotional Products.


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