Corte Swearingen Articles

Website Analytics – A Necessity for Growing Your Business - Click To Read Article
Installing a good website analytics program on your website is simple and costs nothing. There are many small business websites that have not taken advantage of the amazing information they can retrieve through an integrated analytics package. This article discusses five reasons why you should install an analytics package on your business website.

Using Long Tail Keywords to Your Advantage - Click To Read Article
Long Tail Keywords are simply the longer and more targeted phrases that people type into the search engines. This article discusses the implications of the long tail on search engine rankings and driving targeted traffic.

Using Latency to Improve Customer Retention - Click To Read Article
Latency is simply the average amount of time between customer transactions. By monitoring purchase latencies, you can reduce your marketing expenses while increasing your revenue and customer retention rate.

Three Simple Referral Marketing Strategies - Click To Read Article
I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. This article discusses three referral strategies that will help you do the same.

Three Vital Direct Mail Tips for the Small Business Owner - Click To Read Article
Direct mail can be a very profitable marketing channel for the small business owner. This article outlines three tips for ensuring your direct mail success.

Three Critical Strategies for Every Web Marketing Campaign - Click To Read Article
Every business owner with a website has some particular goal for visitors. It can be as simple as signing up for a newsletter or as complicated as completing a large purchase. Whatever the conversion goal is for your website, there are three basic strategies you should follow.

The Power of Recency and Frequency in Growing Your Small Business - Click To Read Article
The most powerful predictor of future behavior is past behavior. This article explains the predictive power of Recency and Frequency when marketing to your customers.

The Power of Integral Marketing - Click To Read Article
Many small business owners know they need to have some type of marketing program in place, yet many are unsure just how to develop one that will maximize business profits. This article outlines a simple system to help ensure you maximize the effectiveness of your marketing.

Testing Your Way to Website Profits - Click To Read Article
Testing your landing pages is the number one way to increase your website conversion rate. This article discusses the two main types of tests and gives a free resource for setting them up on your website.

Ten Tips For a Successful Ezine - Click To Read Article
Looking for ezine startup advice? Look no further. These ten ezine startup tips will guarantee you produce a winning business newsletter.

The Customer Contact Database - Click To Read Article
One of the most important assets of any small business is the customer database. It is the foundation for all successful marketing programs but many small business owners either fail to keep one or do not properly code it for use as a marketing tool.

The Four Key Factors for Website Conversion - Click To Read Article
Before you start performing split and multivariate testing in order to improve your landing page conversion rate, there are several important factors to keep in mind.

Powerful Strategies for Successful Article Marketing - Click To Read Article
A good article submission strategy will not only help position you as an expert in your field, but will also provide you with important inbound links that will work to increase your web traffic. So what's the best way to jumpstart your article submission program? Just follow the strategies in this article.

Preselling Your Suspects - Click To Read Article
The goal of a suspect mailing is not to sell. The goal is to build enough trust and confidence to convert that suspect into a prospect. Once a suspect converts to a prospect, you'll stand a much better chance of selling them something.

Marketing to Your Customer Types - Click To Read Article
Marketing to your customer types is the key to attracting clients at various stages of development. This article discusses how to effectively market to your suspects, prospects, first-time customers and Repeat Buyers.

Marketing to Your Buyer Personas - Click To Read Article
The idea behind creating a buyer persona is to understand the wants and needs of a common group of people. Once you understand what's important to any particular customer group, you stand a much better chance of getting them to act on a marketing communication.

Marketing Strategies for Building Customer Relations - Click To Read Article
As business owners, we all want to sell more of our products and services to new and existing customers. But before we can achieve this goal, it is imperative to understand a few basic marketing strategies for creating interest, trust and desire.

How to Build a Compelling Marketing Communications Folder - Click To Read Article
What do you give your prospects after they’ve expressed an interest in your products or services? Most small business owners simply pass out a single sales brochure. It’s much more effective to present a complete folder of information that works to further build trust and confidence. This article discusses the inserts I recommend you include in your marketing folder.

Five Common Small Business Website Mistakes - Click To Read Article
Did you know that most small business websites generate very little traffic? Whether you have outsourced your web design or have it done in-house, it is important that your webmaster understands the basic structure and on-page criteria that will make the search engines happy. And when the search engines are happy, the result is increased targeted traffic.

Five Effective Link Building Strategies - Click To Read Article
If you’re a small business owner with a website, the best way to increase your organic traffic is to write interesting and compelling content that is focused towards your target market. This article outlines five simple strategies you can follow to increase your inbound links.

E-Junkie Helps You Sell Online - Click To Read Article
For most every small business website, there will come a time when you want to sell something. When you get to this point, the problem becomes how to install shopping cart buttons and integrate them with the appropriate payment processors. This article gives a low-cost solution to installing shopping cart buttons on any website.

Creating Your Unique Value Proposition - Click To Read Article
Defining your value proposition is the first step in clearly identifying how your products and services are different from your competition. This article gives strategies on developing and defining your unique value to prospects and customers.

Defining Your Target and Niche Markets - Click To Read Article
Defining your target and niche markets is the key to understanding how your business can deliver the greatest value to your customers and prospects. This article provides strategies for uncovering and defining your niche market areas.

Converting Prospects Into Customers - Click To Read Article
Most small business owners are challenged when it comes to converting their prospects to customers. This article outlines three simple marketing strategies to help you move prospects into actual paying customers.

Are You Converting Web Visitors into Customers? - Click To Read Article
Driving large amounts of targeted traffic to your website is only half the battle. Once people get there, they must be compelled to take action. This article discusses three methods of increasing your website conversion rates.

Adding Audio to Your Website - Click To Read Article
Website audio is a great way to enhance your visitor's experience and to deepen the selling relationship. This article discusses the use of website audio and provides suggestions on what you need to get started.


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