Billy Sharma Articles

WRITING FOR FUN AND FUNDRAISING - Click To Read Article
Writing for charities can be fun and profitable too. Here are some ground rules.

WHY THE 'F' IN FOCUS GROUPS OFTEN STANDS FOR FLAWS - Click To Read Article
Looking at your customers through a one-way mirror is not the best way to understand them. Nor is a summary of market analysis through someone else\'s eyes the right way to know how your target audience will react in the real world.

WHY CHARITIES ARE GUILTY OF A BIG BLUNDER AND HOW THEY CAN LEARN FROM ANOTHER BUSINESS - Click To Read Article
What a charity needs to do.

WHY ARE EMOTIONS IMPORTANT WHEN SELLING ANY PRODUCT OR SERVICE? - Click To Read Article
Did you know that emotions not logic control many of our selection choices? Even the most important decision we make has nothing to do with logic—I am talking about the act of falling in love.

WHAT KIND OF BOSS ARE YOU? - Click To Read Article
Test your style of managing

WHAT’S SO GREAT ABOUT DIRECT MARKETING? - Click To Read Article
The great thing about direct marketing is that it can be anything you want it to be.

WHAT'S DRIVING US TO DISTRACTION? - Click To Read Article
Is new technology helping us or hindering us?

"WHAT WE’VE GOT HERE IS A FAILURE TO COMMUNICATE." - Click To Read Article
When it comes to charities, one neglected area where communication fails miserably is during Post Gift Communications.

WEAPONS OF MASS DISTRACTION - Click To Read Article
Want to know whats driving us to distraction?

TO CREATE INTEREST IN YOUR DIRECT MAIL PACKAGE, YOU HAVE TO START FROM THE START - Click To Read Article
Helpful hints for writers

THERE IS NO SUCH THING AS CONSUMER FATIGUE, ONLY MARKETING FATIGUE. - Click To Read Article
Don’t just blame the recession, there are other factors at play when trying to market to consumers.

THE LONG AND SHORT OF WHAT REALLY WORKS CREATIVELY IN DIRECT MARKETING - Click To Read Article
An overview of some of the elements that one should consider before creating a direct mail package.

THE NEW RULES OF ATTRACTION FOR THE NEXT GENERATION - Click To Read Article
Recently, we’ve heard a lot about how we should be using social media to appeal to the younger generation. However, much of the focus has been about the tools and how they work, but little about how and why they appeal to the younger generation.

THE LATEST EYE-TRACKING MOVEMENT RESULTS - Click To Read Article
How people read.

THE DIRECT MARKETING COPYWRITER'S DILEMMA - Click To Read Article
Writing hints

TAKE MY ‘WORD’ FOR IT - Click To Read Article
How do you convert dry facts or descriptions into compelling headlines or sentences?

IT'S ALL A MATTER OF TIMING - Click To Read Article
How direct marketers can make their mailing work.

KNOW THE ‘HOT SPOTS’ OF YOUR DM PACKAGE - Click To Read Article
What are the ‘hot spots’ of your direct mail package? They are the parts that you want your readers to be drawn to, to pay attention to.

INNOVATIVE APPROACHES TO INCREASE YOUR DIRECT MAIL EFFECTIVENESS - Click To Read Article
Innovative approaches to increase your direct mail effectiveness by getting creative.

IN PRAISE OF 'SINGLE TASKING' - Click To Read Article
How to benefit by performing one task at a time.

HOWTO PRESENT YOUR BEST FACE WHEN YOU SEND YOUR FIRST PIECE OF MAIL - Click To Read Article
Simple rules can improve response

I BELIEVE IN WHAT JOHN CAGE ONCE SAID. “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” - Click To Read Article
The most powerful single word in direct marketing is no longer "FREE". It’s "SO?"

HOW TO SELL YOURSELF AND YOUR WORK - Click To Read Article
The art of selling creatively

HOW TO RAISE FUNDS WITH NEWSLETTERS - Click To Read Article
Pitfalls to avoid when producing a fundraising newsletter.

HOW TO DELIVER A 1, 2 PUNCH WITH INTEGRATED MARKETING - Click To Read Article
One sure way to succeed

HOW MANY OF THESE DESIGN MISTAKES KEEP DRAGGING DOWN YOUR DIRECT MAIL RESPONSE? - Click To Read Article
How to improve your direct marketing performance

DO YOU KNOW WHAT YOUR SINGLE MOST COMPELLING ARGUMENT SHOULD BE TO YOUR PROSPECTS? - Click To Read Article
It should be your USP.

DO YOU KNOW WHAT THE REAL ART OF ‘CLOSING-A-SALE’ IS? - Click To Read Article
I LEARNED A GREAT LESSON FROM SOME PROS. ON THE REAL ART OF 'CLOSING A SALE'.

DO YOU KNOW WHAT STOPS YOUR RECIPIENTS FROM READING YOUR DIRECT OR ONLINE MATERIAL? HERE’S A HINT — IT COULD BE YOU. - Click To Read Article
Mistakes to avoid when writing direct mail or online material.


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