Change Your Ways or Go Out of Business
Change Your Ways or Go Out of Business
Small businesses like delis, pizza shops, thrift stores, and other shops will close their doors in a down economy. Business owners that were previously making a good living off their great reputation and quality product will have to change their ways. The old saying “If you keep doing what you’ve always done, you’ll always get what you’ve always got” doesn’t have much practical application during a recession. You won’t get what you’ve always got because you’ll go out of business!
Let’s look closer at what the pizza shop owner should do to get people back to his store. He could bring free pies to the local high school during some after school activities, club meetings or sporting events. While there, he could hand out flyers for pizza specials (buy a slice get one free) to all students and teachers. He might consider offering some of the local offices a free pizza lunch or arrange a special to all company employees that come into the pizza store for lunch on specific days of the week (for example, buy two or more pizzas this Tuesday and get 1 free pizza the following Tuesday).
No matter the type of product or service, if you don’t take action on something that gets you off your butt and making proactive changes to your business or the way you sell your product, things will change in spite of you and for the worst.
Take a day, a couple of days, even a week to brainstorm new ways to bring your product or services to your customers. Run it by a few people. Tweak your ideas and run with them. You must get your business name out “there”, even if you’ve been a staple in the community for years. The rules of the game are different during a recession. You must step out of your comfort zone, change the way you think about your business or product and adopt new sales techniques, promotions and systems.
By taking new actions, you will have an immediate effect on your business, allowing for growth and innovation. Remember, movement is the force of creation. In the great words of Albert Einstein, “Nothing Happens Until Something Moves”.
Change Your Ways or Go Out of Business - To learn more about this author, visit Michael O'Grady's Website.
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I recently stopped into the local pizza place for a quick slice. I seemed to be the only person in the place during lunch hour on a typical work day. When I asked the owner where everyone was, he grunted and said “Nobody comes in any more”. He added, “The last four months have gotten worse and worse”. When I asked him if he thought of any different ways to get customers back in the door, he just grunted again and looked defeated.
Small businesses like delis, pizza shops, thrift stores, and other shops will close their doors in a down economy. Business owners that were previously making a good living off their great reputation and quality product will have to change their ways. The old saying “If you keep doing what you’ve always done, you’ll always get what you’ve always got” doesn’t have much practical application during a recession. You won’t get what you’ve always got because you’ll go out of business!
Let’s look closer at what the pizza shop owner should do to get people back to his store. He could bring free pies to the local high school during some after school activities, club meetings or sporting events. While there, he could hand out flyers for pizza specials (buy a slice get one free) to all students and teachers. He might consider offering some of the local offices a free pizza lunch or arrange a special to all company employees that come into the pizza store for lunch on specific days of the week (for example, buy two or more pizzas this Tuesday and get 1 free pizza the following Tuesday).
No matter the type of product or service, if you don’t take action on something that gets you off your butt and making proactive changes to your business or the way you sell your product, things will change in spite of you and for the worst.
Take a day, a couple of days, even a week to brainstorm new ways to bring your product or services to your customers. Run it by a few people. Tweak your ideas and run with them. You must get your business name out “there”, even if you’ve been a staple in the community for years. The rules of the game are different during a recession. You must step out of your comfort zone, change the way you think about your business or product and adopt new sales techniques, promotions and systems.
By taking new actions, you will have an immediate effect on your business, allowing for growth and innovation. Remember, movement is the force of creation. In the great words of Albert Einstein, “Nothing Happens Until Something Moves”.
Change Your Ways or Go Out of Business - To learn more about this author, visit Michael O'Grady's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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