Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/103/Word-of-Mouth-Marketing-Works-2.html http://www.evancarmichael.com/Marketing/103/Word-of-Mouth-Marketing-Works-2.html ustomer Relationship Management (CRM) has beenaround long enough to have experienced cycles. With anearly emphasis on managing times and touches with customers,CRM later evolved into information technology (IT) term, or thecomputer mechanics that track those touches with customers.Some young executives even are unaware CRM is more thansoftware http://www.evancarmichael.com/Marketing/103/Word-of-Mouth-Marketing-Works.html http://www.evancarmichael.com/Marketing/103/Word-of-Mouth-Marketing-Works.html Word of Mouth (WOM) marketing has peopletalking…not just marketing people, but salespeople…not just customers, but potential cus-tomers…and they are talking about products andservices offered by dozens of companies. "Word ofmouth marketing works. That's the bottom line,"says Beck Ag Com CEO John Finegan, winner ofNAMA's Ag Communicator of the Year Award in2000. "Savvy marketers want marketing and salesstrategies they can measure and tactics that generateresults. Word of mouth marketing offers several thatare measurable and truly do move the market."