Carol Smock Technology Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Technology/1121/Why-CRM-is-Critical-for-Small-Businesses.html http://www.evancarmichael.com/Technology/1121/Why-CRM-is-Critical-for-Small-Businesses.html Why CRM is Critical for Small Businesses... Small business owners face challenges with why it is important to implement a CRM strategy. The basic reason is simple - the business retains more cusotmers. But the long-term reason is to position the business in a position to purchase CRM technology, which helps save money and increase revenue at the same time. This article looks at the reasons for a small business to get started today. http://www.evancarmichael.com/Technology/1121/Can-your-customers-be-as-loyal-as-a-big-brown-dog.html http://www.evancarmichael.com/Technology/1121/Can-your-customers-be-as-loyal-as-a-big-brown-dog.html Can your customers be as loyal as a big brown dog? Because most businesses monitor new sales as the key measurement of healthy, existing customers are often forgotten about until they "shop" again. While focusing on new business is important, so is building a relationship with those you've already sold. So, how does a business foster loyalty with its customers? Take a lesson from from the dogs...