Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/1160/Search-Engine-Optimization-Inhouse-or-Outsource.html http://www.evancarmichael.com/Marketing/1160/Search-Engine-Optimization-Inhouse-or-Outsource.html Have you ever wondered “can’t I just perform search engine optimization in-house?” The answer is a resounding “yes, you can,” but there are many things to consider prior to starting your own in-house SEO program. If everything does not line up at the moment, it may be a wiser decision to bring in an outsider to optimize your website properly. Let’s look at some common considerations. http://www.evancarmichael.com/Marketing/1160/5-Steps-to-Consistently-Outselling-the-Competition.html http://www.evancarmichael.com/Marketing/1160/5-Steps-to-Consistently-Outselling-the-Competition.html While there are far too many factors that can lead to a lost sales opportunity, you can greatly improve your odds of closing a sale if you consistently address the five areas outlined in this article throughout your sales process. http://www.evancarmichael.com/Marketing/1160/A-Handful-of-Tips-to-Improve-Sales-Probability.html http://www.evancarmichael.com/Marketing/1160/A-Handful-of-Tips-to-Improve-Sales-Probability.html At the beginning of every sales process, there is some form of needs assessment performed by the buyer and seller. When sales reps are tasked with “opportunity creation,” uncovering a pain which forces the customer to take immediate action is the key to sustained success. Let’s look at some ways you can utilize pain to further the sales process. http://www.evancarmichael.com/Marketing/1160/Effective-Writing-Where-Have-You-Gone.html http://www.evancarmichael.com/Marketing/1160/Effective-Writing-Where-Have-You-Gone.html There are several poorly written articles circling the bowl on a daily basis, and this may end up being yet another one, but it's alarming to me that professional journalists consistently botch spelling and grammar. It used to be newspapers, magazines, and books served as an example of the proper use of punctuation, word groupings, grammar, and synonyms. Not anymore. http://www.evancarmichael.com/Marketing/1160/Of-These-14-Work-Behavior-Sins-How-Many-do-YOU-Violate.html http://www.evancarmichael.com/Marketing/1160/Of-These-14-Work-Behavior-Sins-How-Many-do-YOU-Violate.html Are you a good co-worker, or are you annoying the life out of those around you? Explore the fourteen annoying traits outlined in this article to determine if your co-workers have had it with your recent behavior and what to do about it if the answer is “yes.” http://www.evancarmichael.com/Marketing/1160/Beginning-SEO-QA.html http://www.evancarmichael.com/Marketing/1160/Beginning-SEO-QA.html If you're new to search engine optimization (SEO), review this article to learn some of the basics. http://www.evancarmichael.com/Marketing/1160/5-Tips-for-a-Search-Engine-Friendly-Site.html http://www.evancarmichael.com/Marketing/1160/5-Tips-for-a-Search-Engine-Friendly-Site.html Designing a website can be a daunting task if you’re new to the game and have little time to research the proper ways to develop a site that is both user and search engine friendly. After-all, what good is a website if no one can find you? This article contains some things to avoid if search engine traffic is a priority. http://www.evancarmichael.com/Marketing/1160/Tips-to-Differentiation.html http://www.evancarmichael.com/Marketing/1160/Tips-to-Differentiation.html Doing something much better and valuing your customers are distinct advantages that will lead you to the winners circle in time. This article outlines some tips and hints to reaching your differentiation goals. http://www.evancarmichael.com/Marketing/1160/5-Steps-to-Exceeding-Customer-Expectations.html http://www.evancarmichael.com/Marketing/1160/5-Steps-to-Exceeding-Customer-Expectations.html Every industry has an imaginary “bar” set for it either by an established leader or by the collective efforts of that industry over time. If your company can somehow raise that bar to new heights, you can take over control of the industry. Following the five steps outlined in this article can help improve your chances of discovering a game changing nuance to accomplishing just that. http://www.evancarmichael.com/Marketing/1160/How-to-Target-the-Boomers.html http://www.evancarmichael.com/Marketing/1160/How-to-Target-the-Boomers.html There are 76 million people alive today which were born between 1946-1964, widely considered the baby boom era. This article briefly discusses how to target this generation with your marketing messages.