Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1175/Getting-in-Social-Media-Marketing.html http://www.evancarmichael.com/SEO/1175/Getting-in-Social-Media-Marketing.html So many people talk about it and write about it. Social media is everywhere in our life today. You can twit things, flicker pictures, invite somebody to enter your facebook network, bookmark a page and so on. All those little gadgets have become so popular that we could even say that we have entered the social media era. People are getting fired because they say stupid things on their profile or do not get a job because of what is being displayed on their profile. http://www.evancarmichael.com/SEO/1175/Things-to-know-before-starting-a-PPC-account.html http://www.evancarmichael.com/SEO/1175/Things-to-know-before-starting-a-PPC-account.html It is vital to first think about and then establish what your objectives are before starting a Pay Per Click account or a new campaign in an existing account, whether it is on Google Adwords, MSN Adcenter or Yahoo Search Marketing. The most ordinary definition of triumph for a campaign should not really be the number of clicks you can get but actually, the number of conversions on your site. It is important to keep in mind that a click and a conversion are two very distinct things. http://www.evancarmichael.com/SEO/1175/Optimize-your-Site-for-MSN.html http://www.evancarmichael.com/SEO/1175/Optimize-your-Site-for-MSN.html Even if most of us want to get our site or our client's site to the top of Google for a certain number of keywords, we tend to forget that we can also be top of Yahoo or Bing. But one question often comes to mind is if optimizing a site to be top of Google would also work on the other search engines at the same time? Even if Google is being used most of the time by people to search something, the other two main search engines represent together around twenty to thirty percent of the searches. http://www.evancarmichael.com/SEO/1175/Create-a-Sitemap-to-Get-your-Site-Indexed.html http://www.evancarmichael.com/SEO/1175/Create-a-Sitemap-to-Get-your-Site-Indexed.html Creating a sitemap is a vital step when launching a new site if you want this site to be indexed properly and quickly. It is the best possible way to tell the search engines, and not only Google, that there is a site out there with a certain number of pages waiting to be crawled by a search engine spider and then indexed. http://www.evancarmichael.com/SEO/1175/Get-A-Good-Keyword-Research.html http://www.evancarmichael.com/SEO/1175/Get-A-Good-Keyword-Research.html Researching the right keywords certainly is one of the most important tasks to be done when properly optimising your website. http://www.evancarmichael.com/SEO/1175/Get-your-site-higher-on-search-engines.html http://www.evancarmichael.com/SEO/1175/Get-your-site-higher-on-search-engines.html Achieving a higher ranking on Google and other search engines is the main goal of many website owners. The important point to keep in mind though is that you first need to optimise your website for site visitors, and then optimise it for the search engine. http://www.evancarmichael.com/SEO/1175/Quality-inbound-links-for-traffic-and-ranking.html http://www.evancarmichael.com/SEO/1175/Quality-inbound-links-for-traffic-and-ranking.html When measuring whether a link target is of good quality or not, people tend to use the Google Page Rank of the website. http://www.evancarmichael.com/SEO/1175/Effective-link-building.html http://www.evancarmichael.com/SEO/1175/Effective-link-building.html A website thrives and survives on the traffic it receives. This may sound obvious but many new websites seem to disregard this basic thing. http://www.evancarmichael.com/SEO/1175/Internal-Linking-in-your-website.html http://www.evancarmichael.com/SEO/1175/Internal-Linking-in-your-website.html Internal cross linking basically refers to how you link content across various pages within your own website. Internal cross linking is considered as one of the key to helping users quickly and easily navigates through your website to related content topics. http://www.evancarmichael.com/SEO/1175/Online-communities-are-useful-for-SEO.html http://www.evancarmichael.com/SEO/1175/Online-communities-are-useful-for-SEO.html An online community is a term that can be used for a variety of social groups interacting via the Internet.