Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Business-Coach/119/Are-You-the-Fireman-or-the-Arsonist.html http://www.evancarmichael.com/Business-Coach/119/Are-You-the-Fireman-or-the-Arsonist.html If you are a business owner, ask yourself, “am I working so many hours a week that getting a regular job would mean a reduction in hours and stress?” For those who answered “no,” congratulations – you own a business that is working for you rather than you working for the business! For those who said “yes” (and even if you just thought it, that counts, too.) then you must decide what changes you can make in your business that will help you achieve the goals you originally set out to achieve. http://www.evancarmichael.com/Business-Coach/119/Are-you-talking-to-me.html http://www.evancarmichael.com/Business-Coach/119/Are-you-talking-to-me.html Are you talking to me? Many businesses advertise in the local media without thinking about who really are the readers (although I’ll reference print media, the same applies for broadcast and their viewers/listeners, or outdoor/billboards’ viewers). Many business owners stand up at networking meetings and say “Hi my name is John from ABC. We sell widgets. A good lead for me is anyone who needs widgets.” In other words, you’ll sell to “anyone,” but you don’t know who “anyone” is. This is not an effective way to target your marketing activities. Your “advertising wastage” will be very high. http://www.evancarmichael.com/Business-Coach/119/Change-or-Die.html http://www.evancarmichael.com/Business-Coach/119/Change-or-Die.html To Change Your Organization, Hire a Business Coach