Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1215/Google-Adwords-Warning--wasting-money-on-broken-destination-urls.html http://www.evancarmichael.com/SEO/1215/Google-Adwords-Warning--wasting-money-on-broken-destination-urls.html With Google Adwords what you see in the administration section may not be what you get in the real world. This is a warning to Adwords advertisers who use content management systems. http://www.evancarmichael.com/SEO/1215/The-focused-approach-to-search-engine-marketing.html http://www.evancarmichael.com/SEO/1215/The-focused-approach-to-search-engine-marketing.html Lack of focus is the most common mistake people make when trying to improve their search engine rankings. It's a natural mistake to want to rank on as many keyword phrases as possible. The trouble is that approach doesn't work any more. Search engine marketing is no different to any other human endevour, be it business, sport or the arts. Focus wins. http://www.evancarmichael.com/SEO/1215/Advanced-SEO--the-characteristics-of-a-perfect-incoming-link.html http://www.evancarmichael.com/SEO/1215/Advanced-SEO--the-characteristics-of-a-perfect-incoming-link.html Webmasters and SEO practitioners realise that quality links from other web sites are one of the main pillars to getting found on the Internet. Without links, it is highly unlikely a web page will appear at the top of the search engine results pages, except for obscure terms that nobody actually searches on. http://www.evancarmichael.com/SEO/1215/Want-lightening-fast-SEO-results-Build-a-Blog.html http://www.evancarmichael.com/SEO/1215/Want-lightening-fast-SEO-results-Build-a-Blog.html The exponential rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Smart online and offline marketers and business owners are now using blogs as an additional tool to generate leads, add credibility and improve their search engine rankings. Here are eight reasons why you should set up your own blog: http://www.evancarmichael.com/SEO/1215/Why-you-should-consider-making-internet-video-infomercials--its-easier-than-you-may-think.html http://www.evancarmichael.com/SEO/1215/Why-you-should-consider-making-internet-video-infomercials--its-easier-than-you-may-think.html As the penetration of faster Internet speeds throughout the world improves, and the cost of video production equipment drops dramatically, there are more and more reasons for marketers to consider using videos to generate more web traffic and generate more sales. http://www.evancarmichael.com/SEO/1215/Eleven-Tips-To-Help-Your-Web-Site-Rank-Better-In-Google.html http://www.evancarmichael.com/SEO/1215/Eleven-Tips-To-Help-Your-Web-Site-Rank-Better-In-Google.html Over 80 percent of Internet users use Google to find products and services on the world wide web. It stands to reason that if you want to generate more qualified sales leads you need to rank on the first or second page within the search engines results pages on Google. As Google gets more and more sophisticated with each algorithm update, search engine optimisation methods have to change to keep getting good results. Here is a list of eleven tactics that you can use to improve your Google rankings.