Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1225/Review-of-XCart-SEO-module-for-ecommerce-website.html http://www.evancarmichael.com/SEO/1225/Review-of-XCart-SEO-module-for-ecommerce-website.html If you are using X-Cart as your shopping cart platform, this is a review of an search engine optimization (SEO module for X-Cart. http://www.evancarmichael.com/SEO/1225/Which-search-engines-are-most-popular-today.html http://www.evancarmichael.com/SEO/1225/Which-search-engines-are-most-popular-today.html Originally, the Internet was designed as a way for university scholars and other researchers to share information and data. That activity, though still with us, now plays a minor role in the continuing development and further commercialization of the Internet. Last year, Yahoo quietly celebrated its 10th anniversary. The understated publicity was notable, especially when contrasted with the ultra-brash proclamations from Internet companies prior to the dot.com bust of 2001. Many purists for whom academic research was the heart and soul of the early Internet are doubtless grinding their teeth over its galloping commercialization these last few years. Like it or not, however, commercialization of the Internet is here to stay. http://www.evancarmichael.com/SEO/1225/Why-did-my-search-engine-rankings-at-Google-go-down.html http://www.evancarmichael.com/SEO/1225/Why-did-my-search-engine-rankings-at-Google-go-down.html A website's Google rankings don't always go up, they also come down. This article provides insight about why your Google ranking could have gone down and what you can do to recover your rankings or prevent them from declining. http://www.evancarmichael.com/SEO/1225/How-do-I-compare-my-website-traffic-with-my-competitors-traffic.html http://www.evancarmichael.com/SEO/1225/How-do-I-compare-my-website-traffic-with-my-competitors-traffic.html People often wonder how to compare their website traffic vs. their competitors. This article provides some advice on this subject. http://www.evancarmichael.com/SEO/1225/Measuring-SEO-return-on-investment-ROI-via-toll-free-call-forwarding.html http://www.evancarmichael.com/SEO/1225/Measuring-SEO-return-on-investment-ROI-via-toll-free-call-forwarding.html This article covers a recent success story using toll free call forwarding to measure SEO ROI. http://www.evancarmichael.com/SEO/1225/How-links-from-authoritative-sites-raise-your-Google-rankings.html http://www.evancarmichael.com/SEO/1225/How-links-from-authoritative-sites-raise-your-Google-rankings.html There isn’t a single web site owner who hasn’t received a link exchange request. Savvy web site owners understand you need to occasionally give a link to get a link. Getting links will expand your web site’s popularity and if you structure the in-bound link to your site correctly it will improve your rankings at Google and MSN over time. The question is which links do you want? http://www.evancarmichael.com/SEO/1225/Why-do-my-search-engine-rankings-at-Google-change.html http://www.evancarmichael.com/SEO/1225/Why-do-my-search-engine-rankings-at-Google-change.html If you have ever had your web site near the top of the rankings for relevant search terms it can be a very heady experience. This is especially true if you are able to capture the #1 ranking for a search term related to your product or service. http://www.evancarmichael.com/SEO/1225/Maximizing-the-full-potential-of-your-website.html http://www.evancarmichael.com/SEO/1225/Maximizing-the-full-potential-of-your-website.html Many people invest in a website and months or years later they complain, “my website is worthless, I never get any business from it.” Creating a website without search engine optimizing it is like creating a newspaper advertisement and never running the advertisement in the newspaper. http://www.evancarmichael.com/SEO/1225/Keyword-research-how-to-drive-more-relevant-traffic-to-your-website.html http://www.evancarmichael.com/SEO/1225/Keyword-research-how-to-drive-more-relevant-traffic-to-your-website.html When I started my first Internet-based business eight years ago, I began by selling specialty digital art paper to photographers. I was offering products from an internationally recognized mould-made brand (simulating hand-made paper), the renowned Somerset digital art paper named for the location of the mill that produces it, in England. I was sure most people would look for my new products by searching for this well-known brand name, so I optimized my web site to be found under that search term and a few other brands that I carried. Evidently the brand name was not as popular as I thought, because business lagged. I considered giving up the whole idea at that point. http://www.evancarmichael.com/SEO/1225/Understanding-the-quality-inbound-links-for-improving-your-rankings-at-Google.html http://www.evancarmichael.com/SEO/1225/Understanding-the-quality-inbound-links-for-improving-your-rankings-at-Google.html I thought would try to offer some perspective on links and their impact on Google rankings today. Google still values links and moves websites up in their organic rankings because of links. Inbound links to your website will always vary in quantity and quality. These variations will also determine whether your SERPs (search engine ranking positions) improve or decline.