Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1226/Buying-Text-Links.html http://www.evancarmichael.com/SEO/1226/Buying-Text-Links.html I've had several inquiries about whether or not they should invest in buying text links? Generally, my answer is why not? http://www.evancarmichael.com/SEO/1226/Link-Building-Methods--Types-of-Links.html http://www.evancarmichael.com/SEO/1226/Link-Building-Methods--Types-of-Links.html Link building might be one of the most, if not the most valuable aspect in a successful SEO campaign. Link popularity is one of the key main ingredients in determining where your website ranks. The misconception about this idea is that many people believe "the more links I can get to my site, the higher my site will rank". This is not always and not usually the case, it is the optimizers goal and job to determine the middle ground and in which instances the quality of the incoming links are more important than the quantity. http://www.evancarmichael.com/SEO/1226/Well-Designed-Website.html http://www.evancarmichael.com/SEO/1226/Well-Designed-Website.html In order for search engines to properly view your site, your site has to be designed in a way where search engines can crawl through the code and get the correct information you are trying to show. The way your site is constructed is important, because the layout and the design of different elements tell search engines different things and gives importance to one set of words versus others. http://www.evancarmichael.com/SEO/1226/Research-Your-Keywords-and-Your-Competition.html http://www.evancarmichael.com/SEO/1226/Research-Your-Keywords-and-Your-Competition.html When companies open for business, it is a good idea that the business owners studies their competition and has a good understanding of their strengths and weaknesses. This holds true for e-businesses you never want to start a new project and spend money without knowing who you are going into business against. Sales and marketing managers have always needed information about their competitors’ products, prices, channels of distribution, and promotional strategies to plan their own marketing strategies. Search engine optimization is a type of marketing strategy, and in order to formulate an affective campaign of your own, you must be well informed about the optimization strategies of your competitors. http://www.evancarmichael.com/SEO/1226/Know-Your-Limits-and-Your-Competitors.html http://www.evancarmichael.com/SEO/1226/Know-Your-Limits-and-Your-Competitors.html We are continuing our efforts to help educate our readers. This is the second part in this education series. http://www.evancarmichael.com/SEO/1226/SEO-Education-Why-and-How-To-Optimize.html http://www.evancarmichael.com/SEO/1226/SEO-Education-Why-and-How-To-Optimize.html Our aim is to educate our customers why successfully optimizing your site as well as your pay per click campaign. Understanding why optimization is important and the steps to ensure a successful campaign will ultimately lead to more leads and a better ROI.