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<title>Collateral Benefits of Search Engine Marketing</title>
<description>Don't forget about all the residual effects of your efforts during your search marketing campaign.</description>
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<title>Content Optimization</title>
<description>Good copy equals conversions. </description>
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<title>SEO for Blogs</title>
<description>While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings. </description>
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<title>How Google Indexes Your Site</title>
<description>I can't tell you how many times I've answered this question in forums, so I figured since so many are asking, it would make for a great article.</description>
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<link>http://www.evancarmichael.com/SEO/1234/The-SEO-Halo-Effect.html</link>
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<title>The SEO Halo Effect</title>
<description>The halo effect is a cognitive bias that occurs when a person's positive or negative traits seem to "spill over" from one area of their personality to another in others' perceptions of them. (as defined by Wikipedia) </description>
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<title>Search Engine Optimization for Google</title>
<description>This article presents the very basics of proper coding of your site to ensure that Google will find all the content of your site and reward it with top rankings.</description>
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