Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1242/Analysis-and-Implications-of-Hilltop-Algorithm.html http://www.evancarmichael.com/SEO/1242/Analysis-and-Implications-of-Hilltop-Algorithm.html In the previous article, we discussed how we believe that Google has deployed the Hilltop algo in its 'Florida' algo update. As usual, Google has been silent about the algo update so our analysis is based on research and experiments. http://www.evancarmichael.com/SEO/1242/Search-Engine-Copywriting.html http://www.evancarmichael.com/SEO/1242/Search-Engine-Copywriting.html Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only put your message across to your target audiences, but also brings about the desired results. In advertising, good copywriting grabs attention, creates user interest, holds attention, conveys useful product information and expects to generate more sales. http://www.evancarmichael.com/SEO/1242/Google-Advanced-Search-Tips.html http://www.evancarmichael.com/SEO/1242/Google-Advanced-Search-Tips.html Search engines offer the function of advanced search to deliver the most relevant results. Most surfers frequenting search engines overlook these options. If used as suggested, one can cut down results from thousands of irrelevant pages to select useful links. In this case study we are going to cover some points of searching using Google. http://www.evancarmichael.com/SEO/1242/Working-with-robotstxt-file.html http://www.evancarmichael.com/SEO/1242/Working-with-robotstxt-file.html The robots.txt file is an ASCII text file that has specific instructions for search engine robots about specific content that they are not allowed to index. These instructions are the deciding factor of how a search engine indexes your website's pages. The universal address of the robots.txt file is: www.domain.com/robots.txt. This is the first file that a robot visits. It picks up instructions for indexing the site content and follows them. http://www.evancarmichael.com/SEO/1242/Demystifying-Googles-Supplemental-index.html http://www.evancarmichael.com/SEO/1242/Demystifying-Googles-Supplemental-index.html Supplemental index is Google’s index of web pages, which Goggle considers ‘unimportant’. Google will query its supplemental index if it fails to find good matches within its main web index. For obscure or unusual queries, you may see some results appear from its supplemental index. They'll be flagged as "Supplemental Result" in green text, next to the URL Google shows for the listing. http://www.evancarmichael.com/SEO/1242/Keyword-Research-for-Search-Engine-Optimization.html http://www.evancarmichael.com/SEO/1242/Keyword-Research-for-Search-Engine-Optimization.html Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. This article shall discuss the important aspects of keyword research process. Keyword Phrase Research is a process of selecting the most "optimum performance" keyword phrases that can help visitors find your site. You may have spent days and months on fine-tuning your web pages for a better ranking with the major search engines, yet it will all amount to a big waste if the right keyword phrases are not targeted. It's like not being able to reach your destination even after running your best race because you started out on the wrong road. http://www.evancarmichael.com/SEO/1242/Google-PageRank-Algorithm-Explained.html http://www.evancarmichael.com/SEO/1242/Google-PageRank-Algorithm-Explained.html PageRank is Google's measure of importance assigned to a web page on a scale of 1 to 10. You can check the PageRank value of any page by downloading the Google Toolbar. This article is intended at understanding PageRank and providing an insight into its different aspects. http://www.evancarmichael.com/SEO/1242/Title-Tag-and-Meta-Description-Tag-Optimization.html http://www.evancarmichael.com/SEO/1242/Title-Tag-and-Meta-Description-Tag-Optimization.html Title Tag and Meta Tags are the author-generated source codes that are positioned in the segment of your HTML document. Apart from the Title Tag, other information inserted is not visible to the person surfing your web page, but is visible only to the search engine crawlers. Title and Meta Description Tags are especially important as they can be used to influence the ranking of your site (to a certain extent) and the way it appears in some search results. There are several Meta Tags like Meta Description Tag, Meta Keywords Tag and more, but out of the existing Tags the most important and popular ones are the Title Tag and the Meta Description Tag. http://www.evancarmichael.com/SEO/1242/Google-Florida-Algo-Update.html http://www.evancarmichael.com/SEO/1242/Google-Florida-Algo-Update.html 5th November 2003 would probably go down in search engine history as an important milestone. It is the day Google implemented sweeping updates in its algorithm, (nicknamed - Google 'Florida' algo update), which threw several thousand high-ranking sites off their ranks. The entire SEO community is exhibiting unprecedented nervousness, even rage. While the feelings are mixed in various camps, one thing is certain that Google has ruffled quite many feathers. http://www.evancarmichael.com/SEO/1242/Anchor-Text-Optimization.html http://www.evancarmichael.com/SEO/1242/Anchor-Text-Optimization.html If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase “anchor text optimization". This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.