Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1290/Elliot-Jones-asks-How-do-FMCG-companies-utilise-Affiliate-Marketing-opportunities.html http://www.evancarmichael.com/SEO/1290/Elliot-Jones-asks-How-do-FMCG-companies-utilise-Affiliate-Marketing-opportunities.html Ever wondered how FMCG companies, both start-ups and multi-nationals, utilise Affiliate Marketing to generate sales? If so read on... Affiliate Marketing: How affiliate marketing is being used to shift fast-moving consumer goods. How FMCG marketers are choosing to increase their presence online through affiliate marketing rather than though using other online marketing tools. http://www.evancarmichael.com/SEO/1290/Elliot-Jones-asks-Does-PR-have-a-place-in-todays-Search-Marketing.html http://www.evancarmichael.com/SEO/1290/Elliot-Jones-asks-Does-PR-have-a-place-in-todays-Search-Marketing.html The rise of forums, social networks, and user-generated content has meant that how you use these to promote your brand online has become increasingly important. We look at the role PR has to play in search and the subsequent impact on a brand, its reputation and potentially the sale of its products http://www.evancarmichael.com/SEO/1290/Elliot-Jones-on-Search-Engine-Opitmisation--What-to-look-for-in-dynamic-sites.html http://www.evancarmichael.com/SEO/1290/Elliot-Jones-on-Search-Engine-Opitmisation--What-to-look-for-in-dynamic-sites.html There’s no doubt that search engine optimisation is here to stay. Indeed, it has finally staked its claim in the mainstream marketing mix, after years of being doubted and misunderstood as a form on online marketing witchcraft. But how do things work when you want to search engine optimise a dynamic website? Read on to find out some of my pointers... http://www.evancarmichael.com/SEO/1290/Climbing-Mount-Google.html http://www.evancarmichael.com/SEO/1290/Climbing-Mount-Google.html A simple guide looking into some of the factors Google and other search engines use to determine search engine positions and your website ranking in the search engine results pages. http://www.evancarmichael.com/SEO/1290/Elliot-Jones-on-SEM-SEO-PPC-and-SMO--do-you-know-your-initialisms-and-acronyms.html http://www.evancarmichael.com/SEO/1290/Elliot-Jones-on-SEM-SEO-PPC-and-SMO--do-you-know-your-initialisms-and-acronyms.html Online entrepreneurs should know their acronyms before setting up shop online. As the competition for search engine positioning reaches an all time high - perhaps looking at other avenues is the future? Online entrepreneurs could well benefit from taking a look at where their customers are looking on the net and tailoring their online activity accordingly - and those acronyms will prove invaluable! with SEM, SEO, PPC and now SMO - there are certainly a few to be getting your head around! http://www.evancarmichael.com/SEO/1290/Elliot-Jones-asks-What-is-web-20-and-how-can-it-help-my-online-business.html http://www.evancarmichael.com/SEO/1290/Elliot-Jones-asks-What-is-web-20-and-how-can-it-help-my-online-business.html Elliot Jones looks into and discusses the hype around web 2.0, hopefully bringing things into perspective ensuring businesses spend the correct amount of time on the different aspects of any marketing campaign and what are the expectations of online entrepreneurs with this new wave of media online. http://www.evancarmichael.com/SEO/1290/Elliot-Jones-on-Online-Search-Marketing-and-your-Big-Idea.html http://www.evancarmichael.com/SEO/1290/Elliot-Jones-on-Online-Search-Marketing-and-your-Big-Idea.html An overview to considerations that should be taken into account when looking to bring your business to the internet and how Search Engine Optimisation (SEO), Paid Search (PPC), and Online Marketing are a vital consideration for anyone wanting to generate relevant traffic to any online portal.