Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1297/Our-country-is-broke-in-more-ways-than-one-so-how-do-we-fix-it.html http://www.evancarmichael.com/SEO/1297/Our-country-is-broke-in-more-ways-than-one-so-how-do-we-fix-it.html An outside the box look at some of our current and future issues as a nation and world. http://www.evancarmichael.com/SEO/1297/Chasing-your-Longtail.html http://www.evancarmichael.com/SEO/1297/Chasing-your-Longtail.html An overview of long tail and short tail keywords on a recently created site. http://www.evancarmichael.com/SEO/1297/The-Value-of-SEO-in-Your-Marketing-Budget.html http://www.evancarmichael.com/SEO/1297/The-Value-of-SEO-in-Your-Marketing-Budget.html Are you putting your marketing dollars where they are most effective? Do you have the best return on investment when it comes to your current marketing media types? http://www.evancarmichael.com/SEO/1297/Fugitive-Information.html http://www.evancarmichael.com/SEO/1297/Fugitive-Information.html Discusses consumer information gathering in today's society. http://www.evancarmichael.com/SEO/1297/Become-an-SEO-Bartender.html http://www.evancarmichael.com/SEO/1297/Become-an-SEO-Bartender.html It's Friday before Labor Day weekend and I'm thinking about preparing mixed drinks and SEO at the same time. http://www.evancarmichael.com/SEO/1297/Analytics-A-Marketing-Managers-Friend-or-Foe.html http://www.evancarmichael.com/SEO/1297/Analytics-A-Marketing-Managers-Friend-or-Foe.html A quick and basic look at Web Analytics. Understanding your analytics can help you maximize your efforts. Getting lost in your analytics can make you feel like you're adrift at sea. http://www.evancarmichael.com/SEO/1297/The-Future-of-Online-Marketing.html http://www.evancarmichael.com/SEO/1297/The-Future-of-Online-Marketing.html A look at what the future of online marketing holds, from the near future to the distant future. http://www.evancarmichael.com/SEO/1297/Using-PPC-Ads-for-Branding.html http://www.evancarmichael.com/SEO/1297/Using-PPC-Ads-for-Branding.html We recently ran a branding experiment using PPC ads. Knowing that click through rates are statistically very low, we decided to design the ads more towards branding than to achieve actual clicks (granted we weren’t against click through). http://www.evancarmichael.com/SEO/1297/The-Owners-Son-Handles-the-Website.html http://www.evancarmichael.com/SEO/1297/The-Owners-Son-Handles-the-Website.html I was talking with some potential clients and ran into this again today. I fully understand nepotism and it's role in our society, but I don't understand holding your business back or closing your mind to new ideas because of it. http://www.evancarmichael.com/SEO/1297/The-little-things-SEOs-and-Web-Masters-worry-about-but-probably-shouldnt.html http://www.evancarmichael.com/SEO/1297/The-little-things-SEOs-and-Web-Masters-worry-about-but-probably-shouldnt.html There are so many factors to think about when it comes to optimizing a Web site for search engines: On page factors like title tags, keyword density, internal link structure, etc. and off page factors like link building, marketing, reputation management, etc. It’s easy to get caught up in that one thing that you think will make or break your optimization efforts. Three of the most common that I hear about are duplicate content issues, paid directory controversies, and keyword rich URLs. These are all good items to think about, but there’s no need to get so hung up on them.