Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Business-Coach/138/Where-and-How-to-Learn-Exactly-What-People-Want-to-Buy.html http://www.evancarmichael.com/Business-Coach/138/Where-and-How-to-Learn-Exactly-What-People-Want-to-Buy.html Small business owners often make the mistake of creating and marketing products and services that they are passionate about without learning first if there is a need or demand for them in the marketplace. This can lead to unnecessary struggle, frustration and disappointment. You think you’re doing everything right but the sales just aren’t rolling in. http://www.evancarmichael.com/Business-Coach/138/How-Your-Business-Model-Could-Be-Limiting-Your-Income-and-How-to-Change-It.html http://www.evancarmichael.com/Business-Coach/138/How-Your-Business-Model-Could-Be-Limiting-Your-Income-and-How-to-Change-It.html Most businesses start out with just one or two products or services. Maybe you’re selling services like coaching, event planning, personal training, web design or massage therapy, or maybe it’s an online info product like an e-book or course. Whatever it is, before long you find yourself selling time for money with your income limited by how many hours there are in the day, or you work hard to get lots of clients but the sale amount is so low and, since it’s a one time sale, you’re barely breaking even. http://www.evancarmichael.com/Business-Coach/138/9-Steps-to-Turn-Your-Website-into-a-Sales-Tool-and-Lead-Generator.html http://www.evancarmichael.com/Business-Coach/138/9-Steps-to-Turn-Your-Website-into-a-Sales-Tool-and-Lead-Generator.html So many small business owners contact me asking how to get more traffic to their website or wondering why no one is buying or signing up for their mailing list. No wonder they’re fed up. However, a website can be made into a very effective sales tool. http://www.evancarmichael.com/Business-Coach/138/How-to-Build-a-6Figure-Income-from-Your-Small-Business.html http://www.evancarmichael.com/Business-Coach/138/How-to-Build-a-6Figure-Income-from-Your-Small-Business.html If you own a small or solo business or practice, or are an independent service professional here are some great business building ideas for you. http://www.evancarmichael.com/Business-Coach/138/The-10-Profound-Breakthroughs-That-Created-My-6Figure-Business.html http://www.evancarmichael.com/Business-Coach/138/The-10-Profound-Breakthroughs-That-Created-My-6Figure-Business.html Recently I offered a free tele-class called The 10 Profound Breakthroughs That Created My 6-Figure Business. Although I can’t include all of the content of this groundbreaking class here I wanted to share a brief summary of the 10 Breakthroughs with you. Here we go. http://www.evancarmichael.com/Business-Coach/138/Women-EntrepreneursStep-into-Your-Power.html http://www.evancarmichael.com/Business-Coach/138/Women-EntrepreneursStep-into-Your-Power.html Over and over I see women entrepreneurs who are multi-talented, brilliant, hard working, warm, loving, humorous and passionate. Often overwhelmed and unsure, they have been selling themselves short. What are they missing? http://www.evancarmichael.com/Business-Coach/138/How-to-Use-Keyword-Research-to-Search-for-Clients.html http://www.evancarmichael.com/Business-Coach/138/How-to-Use-Keyword-Research-to-Search-for-Clients.html So many small business owners, coaches and infopreneurs make the mistake of creating or promoting products and services they’re passionate about without really knowing if there is a market for them. This is where keyword research can make the difference between success and failure. http://www.evancarmichael.com/Business-Coach/138/Target-Marketing-Lesson-from-My-Teenage-Daughter.html http://www.evancarmichael.com/Business-Coach/138/Target-Marketing-Lesson-from-My-Teenage-Daughter.html It’s so important to target your marketing toward the specific group of people who might buy from you, rather than too broad a group of people. How do you do this? http://www.evancarmichael.com/Business-Coach/138/Increase-Sales-by-Giving-Them-What-They-Want.html http://www.evancarmichael.com/Business-Coach/138/Increase-Sales-by-Giving-Them-What-They-Want.html Customers are looking for very specific solutions to their problems and if you can provide it you’ll struggle less, save on marketing expense and sell more. The market place is becoming more “niched”. By that I mean that there is so much competition and there are so many choices that people look for very specific solutions. For example, if you need heart surgery would you go to a general surgeon or a general practitioner? Of course not, you’d go to a heart surgeon. http://www.evancarmichael.com/Business-Coach/138/10-Small-Business-Web-Design-Disasters-to-Avoid.html http://www.evancarmichael.com/Business-Coach/138/10-Small-Business-Web-Design-Disasters-to-Avoid.html Many web designers are talented, skilled and reasonably priced, but there are also some who don’t have their client's best interests in mind. How do you avoid falling into this trap?