Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1395/From-Web-20-Social-Shopping-Success-to-Web-30-Targeted-Business-Triumph.html http://www.evancarmichael.com/SEO/1395/From-Web-20-Social-Shopping-Success-to-Web-30-Targeted-Business-Triumph.html The early days of the Web allowed users to search for information and read it. Very little user interaction with the content occurred if any, unless the user needed a shopping cart. This was known as Web 1.0, a type of read-only web. With the advent of Web 2.0, the goal transforms from one of presenting information for global access to one that also allows user interaction through content contribution, interaction with other web users, and more. http://www.evancarmichael.com/SEO/1395/An-Introduction-to-Web-30.html http://www.evancarmichael.com/SEO/1395/An-Introduction-to-Web-30.html Web 3.0 is the new generation of the World Wide Web, through which Web 2.0 technology joins hands with the Semantic Web, making it possible for humans as well as machines to access and use the information stored in the Web. With Web 3.0, machines will be able to perform tasks requiring human intelligence, reducing our time and effort on the Internet dramatically. http://www.evancarmichael.com/SEO/1395/7-Social-Networking-Websites-Your-Business-Should-Be-Involved-In.html http://www.evancarmichael.com/SEO/1395/7-Social-Networking-Websites-Your-Business-Should-Be-Involved-In.html Social networking for businesses offers a couple of major advantages. Not only does it help you build a list of contacts and leads directly through the site, but it can also help to build your search engine link profile, ultimately giving you greater search engine results and an increased level of search engine traffic. http://www.evancarmichael.com/SEO/1395/Using-MySpace-To-Promote-Your-Business.html http://www.evancarmichael.com/SEO/1395/Using-MySpace-To-Promote-Your-Business.html While the MySpace social networking website is predominantly seen as being a music related site, it can be used for much more. Integrated into your online marketing mix, and treated properly, it can form a good basis for Social Media Optimization and for Search Engine Optimization. http://www.evancarmichael.com/SEO/1395/Using-Facebook-To-Generate-Leads.html http://www.evancarmichael.com/SEO/1395/Using-Facebook-To-Generate-Leads.html Social networking sites were originally formed with the intention of building friendships and networks of like minded social contacts. However, there is no avoiding the fact that these same websites also offer businesses the opportunity to improve their exposure and increase their search engine rankings. http://www.evancarmichael.com/SEO/1395/What-Is-LinkedIn--Can-It-Help-Me-Promote-My-Website.html http://www.evancarmichael.com/SEO/1395/What-Is-LinkedIn--Can-It-Help-Me-Promote-My-Website.html LinkedIn is a social networking website that is geared specifically towards business members. 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While sites like MySpace, Facebook, and others are already feeling the force of guerrilla marketers around the world LinkedIn is yet to experience that same rush. http://www.evancarmichael.com/SEO/1395/Trend-Spotting-To-Improve-Your-Business-Efforts.html http://www.evancarmichael.com/SEO/1395/Trend-Spotting-To-Improve-Your-Business-Efforts.html Identifying and acting on trends is important in every business. It helps to identify new products or services, opportunities to expand on an existing range, and it can provide insight into a more effective marketing strategy. http://www.evancarmichael.com/SEO/1395/How-To-Improve-Site-Credibility.html http://www.evancarmichael.com/SEO/1395/How-To-Improve-Site-Credibility.html Site credibility helps determine how successful a website will be. A site considered to have a lot of credence within a particular area will be able to sell more products or services, promote more affiliate links, and even sell their own services at increased rates. http://www.evancarmichael.com/SEO/1395/The-Importance-Of-Semantically-Related-Keywords.html http://www.evancarmichael.com/SEO/1395/The-Importance-Of-Semantically-Related-Keywords.html In many ways, keyword research is what differentiates effective Internet marketing from non-targeted and poor performing marketing.