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<title>Dan Goldstein SEO Articles</title>
<description>Recent Articles From EvanCarmichael.com</description>
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<link>http://www.evancarmichael.com/SEO/1426/Writing-Effectively-for-the-Web.html</link>
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<title>Writing Effectively for the Web</title>
<description>There are good writers in every profession, but can they write good web pages? Because there is an art to it, and experience fine-tunes the artistry, pause before you assume that you can write your own website effectively.</description>
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<link>http://www.evancarmichael.com/SEO/1426/FTC-Rules-on-Endorsements-and-Testimonials-in-Blogs.html</link>
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<title>FTC Rules on Endorsements and Testimonials in Blogs</title>
<description>The Federal Trade Commission recently revised its "Guides Concerning the Use of Endorsements and Testimonials."  The updated rule regulates bloggers' testimonials and endorsements.</description>
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<link>http://www.evancarmichael.com/SEO/1426/Who-said-there-is-no-such-thing-as-a-free-lunch.html</link>
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<title>Who said there is no such thing as a free lunch?</title>
<description>Use Google Maps as a way to get better results on Google.  It is free!</description>
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<title>Social Networking </title>
<description>Seven reasons you should embrace social networking:  1.  Your competition has embraced it.  2.  Your customers are using it.  3.  You want to be social.... 4.  Pay Per Click costs are increasing.  5.  SEO isn't easy anymore.  6.  You want to drive new prospects to your website.  7.  You will get a return on your investment.</description>
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<link>http://www.evancarmichael.com/SEO/1426/Navigating-A-Marketing-Spin-Out.html</link>
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<title>Navigating A Marketing Spin Out</title>
<description>If you own a medical, dental or legal practice, you probably already know that marketing your practice in today's difficult economic times is like navigating a race car during a spin out.  Putting the brakes on your marketing budget is not the best way to survive and thrive in a challenging economic environment.  You can and should cut back on marketing that is not working.  However, you should invest in f you the areas that are generating your most cost effective leads - especially Internet marketing.</description>
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<link>http://www.evancarmichael.com/SEO/1426/Content-is-the-Key-to-SEO-Success.html</link>
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<title>Content is the Key to SEO Success</title>
<description>This article outlines the importance of high quality, thorough and timely content in getting good results on the search engines.  It explains why content is essential to SEO success.</description>
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<title>How to Build Effective Links</title>
<description>The basics of an effective link building campaign.  Using directories, articles, blogs and more.  Also, how to make your link building campaign appear natural.</description>
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