Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/SEO/1435/Ever-Dance-the-Google-Dance.html http://www.evancarmichael.com/SEO/1435/Ever-Dance-the-Google-Dance.html For those who know Google well like us, the Google Dance is not a dance at all. It's when Google changes their ranking algorithm significantly to try to get better search results on a Google search. Google calls it 'improving the users experience'. Companies that depend on natural search listings on Google probably see it as the 'dodge the bullet' dance. They hope they don't get impacted much by the algorithm update. This comes along only 1-3 times a year and is referred to as the Google Dance and is NOT advertised in advance.