C.J. Hayden Marketing Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/144/10-Ways-to-Get-Your-Marketing-Unstuck.html http://www.evancarmichael.com/Marketing/144/10-Ways-to-Get-Your-Marketing-Unstuck.html 10 Ways to Get Your Marketing Unstuck Marketing yourself can be a confronting process, bringing up fear of rejection, commentary from your inner critic, feelings of incompetence, and other discomforts. If you let them, these inner saboteurs can stop you dead in your tracks. Here are ten ways to quickly break through internal barriers and get your marketing unstuck. http://www.evancarmichael.com/Marketing/144/Work-is-Necessary-Struggle-is-Optional.html http://www.evancarmichael.com/Marketing/144/Work-is-Necessary-Struggle-is-Optional.html Work is Necessary, Struggle is Optional Is marketing your business a struggle? It doesn’t have to be so hard. But making the transition from the hard way to the easy way requires the toughest kind of change -- a change in thinking. http://www.evancarmichael.com/Marketing/144/WHY-ARENT-YOU-EARNING-MORE.html http://www.evancarmichael.com/Marketing/144/WHY-ARENT-YOU-EARNING-MORE.html WHY AREN'T YOU EARNING MORE? Nearly 50% of independent professionals don't earn enough to meet their expenses. If you are one of these struggling professionals, are you ready to break out of under earning? You may need to do more, learn more, or charge more, and it may not be easy. http://www.evancarmichael.com/Marketing/144/Publish-or-Perish.html http://www.evancarmichael.com/Marketing/144/Publish-or-Perish.html Publish or Perish The axiom "publish or perish" doesn't just apply in the academic world. For independent professionals, publishing articles, white papers, and how-to manuals accelerates your ability to gain clients. Here are some guidelines to help you get started or expand your publishing efforts. http://www.evancarmichael.com/Marketing/144/AN-ACTION-STEP-IS-WORTH-A-THOUSAND-WORDS.html http://www.evancarmichael.com/Marketing/144/AN-ACTION-STEP-IS-WORTH-A-THOUSAND-WORDS.html AN ACTION STEP IS WORTH A THOUSAND WORDS Finding the right words to market your business is important, but don't mistake your wordsmithing for productive action. Crafting a good marketing message and delivering it effectively are not at all the same thing. http://www.evancarmichael.com/Marketing/144/Getting-Noticed-on-the-Net.html http://www.evancarmichael.com/Marketing/144/Getting-Noticed-on-the-Net.html Getting Noticed on the Net There's a lot of talk from Internet marketing gurus about how to drive more traffic to your website. Some will suggest you try to get a higher page rank on Google by optimizing your site for search engines. Others preach using pay-per-click advertising like Google AdWords to attract streams of new visitors. But these strategies are often out of reach for an independent professional marketing his or her own services. http://www.evancarmichael.com/Marketing/144/SEVEN-EASY-STEPS-TO-FOLLOW-UP-BY-PHONE.html http://www.evancarmichael.com/Marketing/144/SEVEN-EASY-STEPS-TO-FOLLOW-UP-BY-PHONE.html SEVEN EASY STEPS TO FOLLOW UP BY PHONE Following up on your initial contacts are critical. This article suggests ways on how to hold your focus on being of service to the other person. That mental shift may be the most important thing you can do to make follow-up calls easier. http://www.evancarmichael.com/Marketing/144/MARKETING-ALONG-THE-PATH-OF-LEAST-RESISTANCE.html http://www.evancarmichael.com/Marketing/144/MARKETING-ALONG-THE-PATH-OF-LEAST-RESISTANCE.html MARKETING ALONG THE PATH OF LEAST RESISTANCE Marketing seems to be a constant struggle; the point is it doesn't have to be that way. Here are tips on how to do market your business effortlessly http://www.evancarmichael.com/Marketing/144/From-Prospect-to-Client-in-Thirty-Seconds.html http://www.evancarmichael.com/Marketing/144/From-Prospect-to-Client-in-Thirty-Seconds.html From Prospect to Client in Thirty Seconds The process of converting a prospect to a client can seem like it takes forever.The fastest way to turn a prospect into a client may be simply to change how you think about them. http://www.evancarmichael.com/Marketing/144/Where-the-Clients-Are.html http://www.evancarmichael.com/Marketing/144/Where-the-Clients-Are.html Where the Clients Are Whenever an independent professional meets a successful person in his or her field, the professional inevitably asks, "Where do you find your clients?" It seems that where the clients are is a bit of a mystery. Decipher the possibilities of finding a prospective client.